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Outbrain

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Last updated on

Company health

Employee growth
4% increase in the last year
Web traffic
5% decrease in the last quarter
Financing
March 2021 - $394M

Ratings

G2
3.4/5
(90)
TrustPilot
1.4/5
(26)
Glassdoor
3.9/5
(403)

Outbrain description

Outbrain is a content marketing platform that helps businesses reach new customers and boost brand awareness. By placing your content on popular websites, Outbrain connects you with an audience already interested in similar topics. This means more engagement and potential customers for your business.

Who is Outbrain best for

Outbrain helps small to medium businesses boost brand visibility and drive traffic through native advertising. Users praise its ease of use and broad reach, while some cite concerns about low-quality traffic. Consider Outbrain if you're focused on content promotion and brand awareness.

  • Best for small to medium businesses seeking brand awareness and website traffic growth.

  • Ideal for marketing & advertising, e-commerce, consumer goods, education, and real estate.

Outbrain features

Type the name of the feature or, in your own words, tell us what you need
Supported

Outbrain supports a variety of native ad formats, including standard, in-feed, video, and carousel.

Supported

Outbrain provides reporting and analytics dashboards for campaign performance.

Supported

Outbrain offers various audience targeting features, including demographics, interests, and retargeting.

Supported

Outbrain offers API integration via the Amplify API, enabling custom integrations.

Supported

Outbrain manages campaigns within its network and integrates with DSPs for broader reach.

Outbrain reviews

We've summarised 116 Outbrain reviews (Outbrain TrustPilot reviews and Outbrain G2 reviews) and summarised the main points below.

Pros of Outbrain
  • Easy to use interface and campaign setup.
  • Wide reach and large publisher network.
  • Ability to A/B test headlines and images.
  • Cost-effective for driving traffic and impressions.
  • Good for content promotion and brand awareness.
Cons of Outbrain
  • Fake traffic and clicks, often from unrelated or inappropriate sites.
  • Unauthorized charges and difficulty canceling subscriptions.
  • Poor customer service with slow or no response.
  • Lack of transparency and control over ad placements.
  • High bounce rates and low engagement from generated traffic.

Outbrain pricing

The commentary is based on 17 reviews from Outbrain G2 reviews.

No pricing information found.

Users sentiment

Strongly negative
-1

See the Outbrain pricing page.

Outbrain alternatives

  • Logo of AdSense
    AdSense
    Better for monetizing websites through banner ads. Easier to use and implement, but has worse customer service and reliability. A strong Outbrain competitor for small to medium businesses.
    Read more
  • Logo of Revcontent
    Revcontent
    Has less momentum and a smaller publisher network. Better suited to marketers and publishers focused on ROI reporting. An Outbrain competitor and alternative.
    Read more
  • Logo of Google Ads
    Google Ads
    Better suited for businesses across all sizes and a wider range of industries. Offers robust performance tracking and automated bidding features. Provides broader reach and precise targeting capabilities, especially beneficial for large-scale campaigns.
    Read more
  • Logo of Amazon Display Ads
    Amazon Display Ads
    Better for e-commerce businesses. Easier to use, but more expensive with a difficult setup process. Has a larger user base. An Outbrain alternative, Amazon Display Ads competitor.
    Read more
  • Logo of TrueClicks
    TrueClicks
    Better for Marketing & Advertising agencies managing paid search campaigns. Focuses on Google Ads and Microsoft Ads PPC management, providing automated suggestions and account monitoring. Geared towards small to medium businesses. Has stronger momentum currently.
    Read more
  • Logo of Paper.li
    Paper.li
    Better for establishing thought leadership and automating content curation. Has significantly less momentum. Primarily for marketing and communications professionals, entrepreneurs, and thought leaders.
    Read more

Outbrain FAQ

  • What is Outbrain and what does Outbrain do?

    Outbrain is a native advertising platform that helps businesses connect with a wider audience by distributing their content on prominent websites. It offers targeting options, diverse ad formats, and performance tracking to enhance brand awareness and drive traffic. However, some users have reported issues with low-quality traffic and customer service.

  • How does Outbrain integrate with other tools?

    Outbrain integrates with other tools through its Amplify API. This allows for custom integrations and broader reach by connecting with various Demand Side Platforms (DSPs). It streamlines campaign management within its network.

  • What the main competitors of Outbrain?

    Outbrain's main competitors include Taboola, Revcontent, and AdSense. These platforms offer similar services, such as native advertising and content recommendation, allowing businesses to expand their reach and engage target audiences.

  • Is Outbrain legit?

    Yes, Outbrain is a legitimate native advertising platform. However, user reviews on Trustpilot are very negative, citing issues with hidden charges and low-quality traffic. Consider exploring alternatives like Taboola or Revcontent if these concerns are significant.

  • How much does Outbrain cost?

    Outbrain doesn't publicly disclose its pricing. To determine if Outbrain's product pricing is worth it for your needs, contacting their sales team for a customized quote is recommended.

  • Is Outbrain customer service good?

    Outbrain's customer service receives mixed reviews. While some users mention helpful support, others report difficulty getting ahold of representatives and unresolved issues. Several negative reviews cite unauthorized charges and unresponsive customer service regarding billing concerns.

Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.