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TrueClicks description
TrueClicks is a paid search management software designed for Google and Microsoft Ads. It helps marketing agencies and advertisers monitor, analyze, and optimize their pay-per-click (PPC) campaigns. TrueClicks provides an automated account performance score, flags potential issues, and offers data-backed recommendations to improve campaign effectiveness. The platform aims to save time and resources by automating tasks and providing actionable insights. Several major brands and agencies use TrueClicks and praise its efficiency and ease of use.
What companies are using TrueClicks?
Who is TrueClicks best for
TrueClicks streamlines paid search management for Google and Microsoft Ads. It automates tasks, flags issues, and offers data-backed PPC optimization suggestions. Users praise its ease of use and time-saving tools but note occasional slow loading times and limited Microsoft Ads features. Perfect for marketing agencies and advertisers seeking to optimize their PPC campaigns.
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Ideal for small to enterprise-level marketing agencies and advertisers.
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Best fit for marketing & advertising agencies managing PPC campaigns.
TrueClicks features
| Supported TrueClicks supports PPC campaign optimization suggestions based on automated audits and best practices. |
| Supported TrueClicks supports budget management with budget pacing, tracking, and notifications. |
| Supported TrueClicks supports budget pacing, primarily for Google Ads. |
| Supported TrueClicks offers a proprietary scoring system based on best practices for PPC accounts. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
TrueClicks reviews
We've summarised 153 TrueClicks reviews (TrueClicks Capterra reviews and TrueClicks G2 reviews) and summarised the main points below.
- Automated routine tasks and actionable optimization suggestions.
- Easy identification of optimization opportunities and automated checks.
- Simple and advanced budget management with a high-level account view.
- User-friendly interface and easy implementation.
- Time-saving tools and monitoring, including customizable alerts.
- Limited Microsoft Advertising features.
- Budget pacing rounds target spend to a full number, not showing cents.
- Some generic automated suggestions, especially for advanced accounts.
- Spelling error reports sometimes inaccurate, impacting account score.
- Occasional slow loading times, especially with large accounts.
TrueClicks pricing
The commentary is based on 21 reviews from TrueClicks Capterra reviews and TrueClicks G2 reviews.
TrueClicks offers a free version for accounts with ad spend under $50,000, making it accessible to smaller businesses and freelancers. While some users find the pricing high for larger accounts, many consider it valuable for the time saved and insights gained, ultimately justifying the cost.
Users sentiment
See the TrueClicks pricing page.
TrueClicks alternatives
Google Ad ManagerBetter for publishers and monetizing online content. Focuses on display, video, and native ads. More suitable for media and entertainment, and finance industries.Read more
PPC Ad EditorHas broader industry applicability. Supports video ad creation. Website traffic is growing faster, but the company has less momentum. Average rating is 4.6/5 from 10 reviews on G2.Read more
Google AdsBetter for a wider range of industries. More suitable for businesses of all sizes.Read more
KartapultBetter for direct-to-consumer brands. Focuses on Facebook and Google Ads, unlike TrueClicks's wider PPC focus. More positive user sentiment and higher ratings.Read more
OptmyzrBetter for small businesses and large enterprises. Has broader industry applicability. Supports more advertising platforms including Facebook and Amazon Ads. Growing faster.Read more
RollWorks Account-Based PlatformBetter for B2B and enterprise clients. Focuses on account-based marketing and sales intelligence. Has broader industry applicability but is declining in momentum. Integrates with sales and marketing tools.Read more
TrueClicks FAQ
What is TrueClicks and what does TrueClicks do?
TrueClicks is a paid search management software for Google and Microsoft Ads. It helps marketing agencies and advertisers optimize PPC campaigns through automated performance scoring, issue flagging, and data-driven recommendations. This platform automates tasks, provides actionable insights, and is praised for its efficiency and user-friendly interface.
How does TrueClicks integrate with other tools?
TrueClicks integrates seamlessly with Google Ads and Microsoft Ads, providing direct access to campaign data for analysis and optimization. It streamlines PPC management by automating tasks and offering data-backed recommendations within these platforms. There is no information available about integrations with other tools.
What the main competitors of TrueClicks?
Top alternatives to TrueClicks include Optmyzr, Google Ads, and PPC Ad Editor. While TrueClicks excels in automated PPC management for Google and Microsoft Ads, Optmyzr offers broader platform support. Google Ads provides a direct, self-managed approach, and PPC Ad Editor focuses on streamlined ad creation and editing.
Is TrueClicks legit?
Yes, TrueClicks is a legitimate PPC management software. It's known for its ease of use, automated suggestions, and budget management tools. However, some users mention limited features for Microsoft Advertising and occasional slow loading times.
How much does TrueClicks cost?
I couldn't find pricing information for TrueClicks. Contact TrueClicks directly for product pricing details and to determine if it's worth the investment for your needs.
Is TrueClicks customer service good?
TrueClicks customers consistently praise the excellent customer service, highlighting the fast response times and helpful solutions. Users appreciate the team's proactive approach to addressing platform changes and incorporating user feedback for continuous improvement. Some even describe it as the "best customer service" they've experienced.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.