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Oracle Infinity description
Oracle Infinity is a digital analytics platform designed for large businesses. It tracks customer behavior on websites and mobile apps to understand what customers are doing and why. This data helps businesses make better decisions about marketing, pricing, and website design. Oracle Infinity offers real-time insights, detailed reports, and allows integration with other business applications.
Who is Oracle Infinity best for
Oracle Infinity is a robust digital analytics platform designed for large enterprises, especially in e-commerce and marketing. Users praise its user-friendly interface, valuable data insights, and seamless integration with other business tools. However, some find the analytics initially complex. It helps businesses optimize website and mobile app performance.
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Best for large enterprises.
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Ideal for e-commerce and marketing businesses.
Oracle Infinity features
| Supported Oracle Infinity offers real-time data analysis and reporting. |
| Supported Oracle Infinity analyzes website traffic and user behavior for personalized marketing. |
| Supported Oracle Infinity supports real-time integrations through APIs and streams. |
| Supported Oracle Infinity supports customer journey analytics with real-time insights, cross-channel data, and AI. |
| Supported Oracle Infinity supports real-time segmentation based on various customer attributes and behaviors. |
| Supported Oracle Infinity centralizes first-party data from various sources for a unified view of customer interactions. |
Oracle Infinity reviews
We've summarised 28 Oracle Infinity reviews (Oracle Infinity G2 reviews) and summarised the main points below.
- User-friendly interface and easy implementation.
- Provides valuable data insights across digital channels.
- Seamless integration with other business tools.
- Highly customizable dashboards and reports.
- Excellent customer support.
- Analytics can be hard to understand initially.
- Limited insight into the types of people visiting the website.
- Frequent update notifications can be annoying.
- Some advanced features require additional payment.
- Occasional UI slowness or glitches reported.
Oracle Infinity alternatives
Heap | by ContentsquareBetter fit for SaaS, healthcare, finance, and ecommerce companies seeking session replays and retroactive analytics. A strong Oracle Infinity competitor for medium-sized businesses.Read more
Netcore Customer Engagement and Experience PlatformMore focused on engagement and multi-channel marketing automation for mid-size to large businesses, especially in e-commerce and retail. It is praised for user-friendly interface and effective automation. However, some users mention occasional glitches and limited customization.Read more
DataroidBetter for enhancing customer experience and reducing churn. Geared towards large businesses, particularly in finance, banking, and insurance. Shows stronger momentum.Read more
LookerBetter for users comfortable with SQL. Stronger for data visualization and reporting. Better integration with Google products. More suitable for broader business intelligence needs.Read more
CleverTapBetter for mobile-first customer engagement and retention. More suitable for small to medium businesses.Read more
Oracle Infinity FAQ
What is Oracle Infinity and what does Oracle Infinity do?
Oracle Infinity is a digital analytics platform designed for large enterprises. It provides real-time insights into customer behavior on websites and mobile apps, enabling businesses to optimize marketing, pricing, and website design. It offers real-time data integrations and customer journey analytics.
How does Oracle Infinity integrate with other tools?
Oracle Infinity integrates seamlessly with other business tools through APIs and real-time data streams. This allows for centralized data management and a unified view of customer interactions, enhancing the platform's ability to deliver comprehensive insights.
What the main competitors of Oracle Infinity?
Heap, AFS Analytics, CleverTap, Dataroid, and Mailchimp are some key competitors of Oracle Infinity. These platforms offer similar functionalities such as real-time analytics, customer journey analysis, and data integration for businesses seeking to optimize their online presence and marketing efforts.
Is Oracle Infinity legit?
Oracle Infinity is a legitimate digital analytics platform offered by Oracle. It's a safe and reliable choice, especially for large enterprises seeking real-time insights into customer behavior on websites and mobile apps. However, some users find the analytics complex initially and experience occasional UI slowness.
How much does Oracle Infinity cost?
I cannot find pricing details for Oracle Infinity. Contact Oracle sales or visit their website for a personalized quote based on your specific needs and requirements. This will help determine if Oracle Infinity is worth the investment for you.
Is Oracle Infinity customer service good?
Customer reviews indicate Oracle Infinity's customer support is outstanding. One user specifically praised the client support while discussing the platform's custom event tracking feature.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.