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Nosto description
Nosto is an AI-powered platform that helps online businesses create personalized shopping experiences for their customers. It offers tools for A/B testing, product recommendations, personalized content, and more. This helps businesses optimize their websites and marketing campaigns to increase sales and customer satisfaction. Nosto is used by leading brands worldwide and is designed to be easy to use, without requiring extensive technical expertise.
What companies are using Nosto?
Who is Nosto best for
Nosto is an AI-powered personalization platform that helps online businesses boost sales and customer satisfaction. Users praise its dynamic bundling and personalized experiences, while some find the backend clunky and API access limited. Nosto is best for businesses seeking data-driven personalization without extensive technical expertise.
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Best fit for small, mid-sized, and enterprise businesses.
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Ideal for e-commerce, retail, consumer goods, and marketing companies.
Nosto features
| Supported Nosto supports multivariate testing for website optimization. |
| Supported Nosto personalizes website content based on user data and behavior. |
| Supported Nosto offers personalized product recommendations based on individual user behavior and preferences. |
| Supported Nosto supports A/B testing and optimization to improve conversion rates. |
| Supported Nosto uses visitor data like browsing history and purchases to personalize the customer experience. |
We evaluate the sentiment that users express about non-functional aspects of the software
Reliability and Performance
Nosto reviews
We've summarised 213 Nosto reviews (Nosto G2 reviews) and summarised the main points below.
- Dynamic Bundling feature boosts interest in lesser-known products.
- Excellent customer support and success managers.
- Data-driven personalization creates engaging customer experiences.
- Easy configuration and customization.
- Increases visibility of product categories and improves user-friendliness.
- Difficult to understand the platform without proper support.
- Backend can be clunky.
- Limited API access to data.
- Slow customer support responses.
- Some merchandising features can be glitchy.
Nosto alternatives
BloomreachBetter for a wider range of industries including Healthcare, Finance, and Media. Has higher ratings and is growing faster. Users highlight actionable insights and seamless integrations.Read more
Brevo Transactional EmailBetter for transactional emails like order confirmations and password resets. More suitable for a broader range of industries, including Healthcare, Finance, and Legal. Easier to use, with better customer support. More positive pricing sentiment.Read more
InsiderBetter fit for enterprise businesses with sophisticated marketing automation needs. Wider industry applicability, especially in finance, healthcare, and consumer goods. Has significantly more momentum than Nosto. Higher rated by users.Read more
Hello RetailBetter customer support and easier to use and implement. Focuses on small to medium businesses in e-commerce and retail, with a wider industry application including consumer goods, automotive, and media. A Nosto competitor and alternative with better ratings and more positive user reviews regarding features and customer experience.Read more
impact.comBetter for managing marketing partnerships. Focuses on affiliates, influencers, and referrals. G2 reviewers rate it higher than Nosto users rate Nosto on Glassdoor. Primarily for larger businesses needing to manage various partnerships.Read more
Nosto FAQ
What is Nosto and what does Nosto do?
Nosto is an AI-powered personalization platform for e-commerce. It delivers personalized product recommendations, content, and user experiences to boost sales and customer satisfaction. Nosto is known for its easy setup and data-driven approach to optimization.
How does Nosto integrate with other tools?
Nosto integrates with major eCommerce platforms like Shopify, Magento, and Salesforce Commerce Cloud. It also connects with other marketing tools, enabling data sharing and streamlined campaign management for personalized product recommendations and targeted content delivery.
What the main competitors of Nosto?
Nosto competes with Bloomreach, Insider, and Hello Retail in the personalized ecommerce space. Other alternatives include Mailchimp, Sendlane, and Storyly, which offer broader marketing and content creation features.
Is Nosto legit?
Yes, Nosto is a legitimate AI-powered personalization platform. It's used by leading brands and offers features like personalized product recommendations and A/B testing to optimize website conversions and enhance customer experiences. While the platform's backend can be clunky and support slow, many users praise its customization and data-driven personalization.
How much does Nosto cost?
No pricing information is available for Nosto. Contact Nosto directly for product pricing, and to determine if it's worth the investment for your business.
Is Nosto customer service good?
Nosto's customer service receives mixed reviews. While many users praise the helpfulness and responsiveness of their customer success managers, others have experienced slow support responses and difficulty navigating the platform initially. Dedicated support and readily available resources like training and webinars are appreciated.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.