Microsoft Clarity

Heatmaps: Heatmaps: See where people click, what they ignore, and how far they scroll. Clarity's heatmap feature provides a visual representation of user behavior on your website, allowing you to identify areas of high engagement and potential areas for improvement. Heatmaps help you understand where users are clicking, what parts of the page they are ignoring, and how far down the page they are scrolling. This information can be used to optimize your website's design and content to improve user engagement and conversion rates.

Session recordings: Session recordings: Watch anonymized playback of real user sessions to see how people actually use your site. Session recordings offer a unique perspective on user behavior by allowing you to observe real user interactions with your website. These recordings are anonymized to protect user privacy and provide valuable insights into how users navigate your site, interact with elements, and encounter any issues. By watching session recordings, you can identify usability problems, understand user workflows, and gain a deeper understanding of the user experience.

Insights: Insights: Get instant insights into user behavior with AI-powered analysis. Clarity's insights feature uses artificial intelligence to automatically analyze user behavior data and identify key trends and patterns. These insights can help you quickly understand user engagement, identify areas for improvement, and make data-driven decisions to optimize your website's performance. Insights can reveal unexpected user behavior, highlight usability issues, and provide actionable recommendations for improving the user experience.

Google Analytics Integration: Google Analytics Integration: Seamlessly integrate Clarity with Google Analytics to get a holistic view of your website's performance. Clarity's integration with Google Analytics allows you to combine user behavior data from Clarity with website performance metrics from Google Analytics. This integration provides a more comprehensive understanding of your website's performance and allows you to identify correlations between user behavior and key business outcomes. By integrating Clarity with Google Analytics, you can gain a holistic view of your website's performance and make more informed decisions.

Clarity for mobile apps: Clarity for mobile apps: Supports native Android, React native on Android, Cordova, and Ionic. Clarity extends its capabilities to mobile apps, providing insights into user behavior within native Android, React Native on Android, Cordova, and Ionic applications. This feature allows developers to understand how users interact with their mobile apps, identify usability issues, and optimize the user experience for mobile devices.

Integrations: Integrations: Build the perfect analytics stack to better understand user behaviour. Clarity offers integrations with other analytics tools, allowing you to build a comprehensive analytics stack that provides a holistic view of user behavior. These integrations enable you to combine data from Clarity with data from other sources, such as marketing platforms and CRM systems, to gain a deeper understanding of your users and their interactions with your website and business.

Clarity extension: Clarity extension: See instant heatmaps overlaid right on your live site and watch recent recordings for any page you're on. The Clarity extension provides a convenient way to access Clarity's features directly from your web browser. With the extension, you can view heatmaps overlaid on your live website and watch recent recordings for any page you are on. This allows you to quickly analyze user behavior and identify areas for improvement without having to leave your website.