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Microsoft Clarity description
Microsoft Clarity is a free tool that helps you understand how people use your website. It provides insights through heatmaps showing where users click and scroll, and session recordings of their journeys. Clarity also uses AI to summarize key takeaways from user sessions. You can integrate it with Google Analytics and even track mobile app usage.
Who is Microsoft Clarity best for
Microsoft Clarity is a free tool offering invaluable insights into website visitor behavior. Ideal for businesses seeking to improve user experience and boost conversions, Clarity provides session recordings and heatmaps to visualize user interactions. Users praise its comprehensive features and seamless Google Analytics integration, while some note occasional bugs and limited AI-powered suggestions.
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Best for small to mid-sized businesses.
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Suitable for various industries seeking website optimization.
Microsoft Clarity features
| Supported Microsoft Clarity supports the ability to view recordings of user sessions to see how they are interacting with the site. |
| Supported Microsoft Clarity supports click heatmaps for analyzing user interactions. |
| Supported Microsoft Clarity supports element interaction statistics through its heatmap and smart event features. |
| Supported Microsoft Clarity supports the generation of heatmaps to visualize user interactions on web pages, including click and scroll activities. |
| Supported Microsoft Clarity supports saving user segments for reuse in future analyses and reports. |
| Supported Clarity logs JavaScript errors during user sessions. |
| Supported Clarity supports scroll heatmaps to visualize how far users scroll. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Ease of Use
Reliability and Performance
Microsoft Clarity reviews
We've summarised 36 Microsoft Clarity reviews (Microsoft Clarity G2 reviews) and summarised the main points below.
- Fully featured and completely free.
- Provides invaluable insights into website visitor behavior through heatmaps and session recordings.
- User-friendly interface and easy to set up.
- Seamless integration with Google Analytics.
- Helps identify UX/UI errors and improve website user experience.
- Occasional issues with the page scrolling to the top on users’ clicks.
- Limited AI features to suggest website changes for UX improvement.
- Data accuracy issues, although not major.
- The UI can be confusing and not very intuitive.
- Limited functionality to filter by specific criteria or user segments.
- Recordings can be buggy, with syncing issues or unavailable after a month.
- Login issues due to redirect errors.
Microsoft Clarity pricing
The commentary is based on 8 reviews from Microsoft Clarity G2 reviews.
Microsoft Clarity is praised for being a free and valuable tool offering robust features like session recordings and heatmaps. Users highlight its free access to unlimited recordings and seamless Google Analytics integration. While some desire more advanced analytics, the free price point is consistently lauded.
Users sentiment
Microsoft Clarity alternatives
Hotjar | by ContentsquareBetter for e-commerce, retail, consumer goods, education, hospitality, media, software, marketing, and professional services. Has move heatmaps. Growing slower and has declining employee growth.Read more
ZipyBetter for error monitoring and debugging, especially for mid-sized companies. A Microsoft Clarity competitor focused on product analytics, session replay, and identifying UX issues. Offers a free plan and positive pricing sentiment.Read more
SessionStackPrioritizes data privacy and minimal performance impact. Focuses on e-commerce businesses optimizing user experience and conversions. Has a smaller team and slower growth trajectory. Users praise the customer support and session replay for debugging. Common complaints include occasional lag, difficulty finding specific sessions, short data retention, and occasional recording issues.Read more
riyo.aiMore focused on website optimization and user behavior analytics. Offers paid plans with more features alongside a free version.Read more
Google AnalyticsLacks session recordings and heatmaps. Better for marketing campaign analysis and conversion tracking. More established and widely used Google Analytics competitor and alternative.Read more
Microsoft Clarity FAQ
What is Microsoft Clarity and what does Microsoft Clarity do?
Microsoft Clarity is a free user behavior analytics tool that helps website owners understand how users interact with their sites. It provides session recordings, heatmaps, and insights into user interactions to identify usability issues and improve website design. This helps optimize user experience and boost conversions.
How does Microsoft Clarity integrate with other tools?
Microsoft Clarity integrates with Google Analytics to provide a comprehensive view of website traffic and user behavior. It also supports integration with mobile apps for tracking user interactions. This allows for a holistic understanding of user experience across different platforms.
What the main competitors of Microsoft Clarity?
Microsoft Clarity's main competitors include Hotjar, SessionStack, Mouseflow, and Riyo.ai. These tools provide similar functionalities such as session recordings, heatmaps, and user behavior analytics.
Is Microsoft Clarity legit?
Microsoft Clarity is a safe and legitimate free tool offered by Microsoft. It helps website owners understand user behavior with heatmaps and session recordings. While some users report minor data accuracy and UI issues, many praise its insights and free access.
How much does Microsoft Clarity cost?
Microsoft Clarity is free to use. There is no pricing information available about paid plans. This makes it a cost-effective product worth considering for website analytics.
Is Microsoft Clarity customer service good?
There is no customer service quality score available for Microsoft Clarity. Furthermore, the available reviews do not contain information about their customer service.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.