What is MAX by AppLovin and what does MAX by AppLovin do?

MAX by AppLovin is a mobile ad monetization platform that helps app developers maximize their ad revenue. It connects to various ad networks, selects the highest-paying ads, and offers real-time bidding and premium ad inventory. This simplifies ad management and boosts earnings for app creators.

How does MAX by AppLovin integrate with other tools?

MAX by AppLovin integrates with various ad networks through its in-app bidding and unified auction system. This allows developers to connect with a range of demand sources without multiple SDK integrations. It also offers a simple Unity integration and web dashboard for management and analytics.

What the main competitors of MAX by AppLovin?

Top alternatives to MAX by AppLovin include Epom Apps, Google Ad Manager, and Google Ads. These platforms offer similar ad monetization and management features for mobile app developers seeking to maximize their ad revenue.

Is MAX by AppLovin legit?

Yes, MAX by AppLovin is a legitimate platform. It's used by thousands of app developers to connect with ad networks and optimize ad revenue. While some users have reported recent revenue fluctuations and navigation difficulties, many praise its ease of use, A/B testing features, and clear analytics for ad revenue optimization.

How much does MAX by AppLovin cost?

I couldn't find pricing details for MAX by AppLovin. For the most current pricing information, it's best to visit the official AppLovin MAX product page or contact their sales team directly.

Is MAX by AppLovin customer service good?

MAX by AppLovin's customer service receives positive feedback. Users highlight the helpful and responsive support team, particularly during implementation and testing. While some documentation gaps exist, the overall sentiment towards their support is favorable.

MAX by AppLovin

Name: MAX by AppLovin
Rating: 4.2 (21 reviews)
Author: AppLovin

Website LinkedIn Twitter

Company health

Employee growth

2% decrease in the last year

Web traffic

17% increase in the last quarter

Financing

November 2023 - $2B

Ratings

4.2/5

(21)

3.7/5

(240)

MAX by AppLovin description

MAX by AppLovin helps mobile app developers earn more money from ads shown within their apps. It acts as a central hub, connecting to various ad networks and picking the highest-paying ads to display. This ensures app creators are maximizing their ad revenue. Used by thousands of apps, MAX is known for its real-time bidding system and access to a diverse pool of advertisers.

Who is MAX by AppLovin best for

MAX by AppLovin helps mobile app developers maximize ad revenue. It connects to various ad networks, choosing the highest paying ads. App developers praise the platform's ease of use and clear analytics, while some have noted recent algorithm changes have impacted revenue and dashboard navigation can be tricky.

Best for small to mid-sized mobile app developers.
Ideal for mobile app developers in any industry.

MAX by AppLovin features

Type the name of the feature or, in your own words, tell us what you need

Supported

MAX supports automated bid management through in-app bidding.

Supported

MAX supports interstitial ads on Android and React Native.

Supported

MAX by AppLovin supports native ad formats.

Supported

MAX supports standard banner and MREC ad formats.

Supported

MAX offers premium ad placements through its unified auction and access to premium demand sources.

Supported

MAX supports programmatic advertising through in-app bidding and unified auctions.

MAX by AppLovin reviews

We've summarised 21 MAX by AppLovin reviews (MAX by AppLovin G2 reviews) and summarised the main points below.

Pros of MAX by AppLovin

Wide range of ad network partners and ad types supported.
Easy setup for A/B testing and waterfall configurations.
Clear analytics and visualizations.
Simple Unity integration and web dashboard.
Provides robust insights and data for optimization.

Cons of MAX by AppLovin

Difficult to backtrack if configuration is flawed.
Recent changes in algorithms have caused revenue loss for some users.
Testing in Unity can be unreliable, with ads not always displaying correctly.
Some data is not available via API, requiring manual extraction.
Dashboard navigation can be unintuitive, requiring a learning curve.

MAX by AppLovin alternatives

RollWorks Account-Based Platform

Better for B2B and enterprise marketing and sales. Focuses on account-based marketing, lead identification, and advertising. A MAX by AppLovin alternative for ABM.
Read more
Epom Apps

Offers fewer features for ad formats and optimization. Better fit for smaller development teams seeking simpler ad integration. A MAX by Applovin competitor and alternative.
Read more
Google Ad Manager

Better for larger organizations and suitable for advertising across various industries like finance, ecommerce, and media. More robust and feature-rich, but potentially less intuitive.
Read more
Google Ads

Better fit for companies of all sizes. Broader industry applicability. Negative pricing sentiment.
Read more
Mailchimp All-in-One Marketing Platform

Better for larger organizations and diverse industries. Offers broader marketing functionalities beyond monetization. Has significantly more momentum and higher ratings. A MAX by Applovin competitor and alternative.
Read more
Cometly

Better for campaign tracking and analysis. Focuses on measuring ad effectiveness and ROI. Caters to e-commerce, marketing agencies, and software companies. Has positive pricing sentiment and offers a free trial. Is growing faster.
Read more

MAX by AppLovin FAQ

What is MAX by AppLovin and what does MAX by AppLovin do?

MAX by AppLovin is a mobile ad monetization platform that helps app developers maximize their ad revenue. It connects to various ad networks, selects the highest-paying ads, and offers real-time bidding and premium ad inventory. This simplifies ad management and boosts earnings for app creators.
How does MAX by AppLovin integrate with other tools?

MAX by AppLovin integrates with various ad networks through its in-app bidding and unified auction system. This allows developers to connect with a range of demand sources without multiple SDK integrations. It also offers a simple Unity integration and web dashboard for management and analytics.
What the main competitors of MAX by AppLovin?

Top alternatives to MAX by AppLovin include Epom Apps, Google Ad Manager, and Google Ads. These platforms offer similar ad monetization and management features for mobile app developers seeking to maximize their ad revenue.
Is MAX by AppLovin legit?

Yes, MAX by AppLovin is a legitimate platform. It's used by thousands of app developers to connect with ad networks and optimize ad revenue. While some users have reported recent revenue fluctuations and navigation difficulties, many praise its ease of use, A/B testing features, and clear analytics for ad revenue optimization.
How much does MAX by AppLovin cost?

I couldn't find pricing details for MAX by AppLovin. For the most current pricing information, it's best to visit the official AppLovin MAX product page or contact their sales team directly.
Is MAX by AppLovin customer service good?

MAX by AppLovin's customer service receives positive feedback. Users highlight the helpful and responsive support team, particularly during implementation and testing. While some documentation gaps exist, the overall sentiment towards their support is favorable.

Reviewed by

MK

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.