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MailUp description
MailUp is an email and SMS marketing platform designed to help mid-sized and larger businesses create and automate their marketing campaigns. It offers tools for email and SMS design, automation, landing page management, and integrations with other platforms. With a focus on deliverability, MailUp provides detailed performance reports and boasts a global reach with offices in multiple countries.
Who is MailUp best for
MailUp is an email and SMS marketing platform ideal for mid-sized to large businesses. Users praise its user-friendly drag-and-drop editor and comprehensive reporting. However, some find list management and contact import cumbersome. It offers email automation, contact segmentation, and landing page management. While the pricing is considered cost-effective, some users have reported slow sending speeds for large lists.
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Best fit for mid-sized to larger businesses seeking robust email and SMS marketing automation.
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A good fit for various industries, including Healthcare, Finance, E-commerce, Retail, and more.
MailUp features
| Supported MailUp allows automated emails based on triggers and subscriber behavior. |
| Supported MailUp supports contact segmentation based on various criteria like profile, activity, and location. |
| Supported MailUp supports sending SMS messages for marketing, alerts, and notifications. |
| Supported MailUp allows sending branded emails to engage the audience via various features. |
| Supported MailUp ensures high deliverability and low bounce rates through automatic bounce management and reputation monitoring. |
| Supported MailUp supports omnichannel campaign design, execution, and optimization with analytics and segmentation. |
| Supported MailUp allows building and hosting landing pages with forms for lead capture. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Ease of Use
MailUp reviews
We've summarised 137 MailUp reviews (MailUp GetApp reviews, MailUp Capterra reviews and MailUp G2 reviews) and summarised the main points below.
- User-friendly drag-and-drop email editor, praised for its ease of use and customization.
- Comprehensive reporting features provide detailed campaign performance analysis.
- Cost-effective pricing model compared to competitors, especially beneficial for high-volume sending.
- Excellent and responsive customer support.
- Effective for managing multiple brands/clients within a single account
- Slow sending speed, especially for large lists (around 10,000 users).
- List management is complex and cumbersome, particularly when segmenting contacts.
- Contact import process can be cumbersome with errors.
- Limited integrations with e-commerce platforms like Magento 2 requiring custom development via APIs.
- Occasional platform instability and API issues have been reported.
MailUp pricing
The commentary is based on 18 reviews from MailUp Capterra reviews and MailUp G2 reviews.
MailUp's pricing is generally considered expensive, especially for small businesses or basic needs. While some users find the cost justifiable due to the platform's comprehensive features and excellent deliverability, others suggest exploring more budget-friendly alternatives if advanced features are not required. Some users mention difficulty understanding the pricing structure and the added costs of certain features.
Users sentiment
MailUp alternatives
DelivraBetter for small to mid-sized businesses. Has a faster website traffic growth and growing LinkedIn employee base. Offers personalized support and affordable pricing. Stronger focus on CRM and e-commerce platform integrations. Lacks landing page builder functionality. MailUp alternative; MailUp competitor.Read more
HubSpot Marketing HubBetter for inbound marketing and lead generation. Integrates with HubSpot CRM. A broader marketing platform including social media management and SEO tools. Has more momentum in terms of employee growth.Read more
Brevo Transactional EmailBetter for transactional emails like order confirmations and password resets. Easier to use with a simpler interface. Offers a free plan. More cost-effective pricing.Read more
OverloopBetter for outbound sales automation and LinkedIn outreach. Focuses on automating repetitive sales tasks.Read more
Constant ContactBetter for smaller businesses seeking simplicity and affordability. Has slightly more momentum. Users praise ease of use and support but dislike limited customization and potential deliverability issues.Read more
Critical ImpactBetter fit for businesses of all sizes, especially small businesses. Has stronger momentum. Excellent for e-commerce businesses due to extensive integrations. Users praise its ease of use and Salesforce integration, but note data security concerns and technical issues. A MailUp alternative and competitor.Read more
MailUp FAQ
What is MailUp and what does MailUp do?
MailUp is an email and SMS marketing platform for mid-sized and larger businesses. It offers email design, automation, landing pages, and integrations to enhance marketing campaigns and improve deliverability. It features a user-friendly drag-and-drop editor and comprehensive reporting tools.
How does MailUp integrate with other tools?
MailUp integrates with various platforms through its API and pre-built connectors, though some users report difficulties with specific e-commerce integrations like Magento 2. It offers flexible integration options for custom setups and broader marketing ecosystem connectivity.
What the main competitors of MailUp?
MailUp's main competitors include HubSpot Marketing Hub, Mailchimp, Constant Contact, Delivra, and Mumara. These platforms offer similar email marketing, automation, and campaign management features, often targeting businesses of varying sizes.
Is MailUp legit?
Yes, MailUp is a legitimate email and SMS marketing platform. User reviews praise its user-friendly interface and robust reporting. However, some users have reported slow sending speeds for large lists and complex list management.
How much does MailUp cost?
I could not find pricing information for MailUp. Contact MailUp sales for product pricing details to determine if it's worth it for your needs.
Is MailUp customer service good?
MailUp's customer service receives positive feedback, with users highlighting its responsiveness and helpfulness. Some users mention excellent support, especially the knowledgeable KAMs. However, one review mentions a negative experience with unresponsive customer service and billing issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.