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GrowthLoop

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Last updated on

Company health

Employee growth
7% increase in the last year
Web traffic
6% decrease in the last quarter
Financing
January 2022 - $6M

Ratings

G2
4.6/5
(76)
Glassdoor
4.4/5
(22)

GrowthLoop description

GrowthLoop is a marketing platform designed for mid-size to enterprise companies. It helps marketing teams create targeted customer groups from their company data. You can then use these groups to launch marketing campaigns across various channels like Google Ads and Facebook Ads. GrowthLoop also offers tools to measure the success of these campaigns and uses AI to help analyze and improve marketing efforts. GrowthLoop works directly with your existing data storage solutions, making it easier for your team to get started.


Who is GrowthLoop best for

GrowthLoop is a marketing platform empowering medium to large businesses to leverage their data for targeted campaigns. Users praise its easy-to-use interface and seamless integrations with popular marketing platforms like Google Ads and Facebook Ads. While some users mention occasional export issues and room for UI/UX improvements, GrowthLoop excels at simplifying audience creation and campaign management without requiring SQL expertise. It helps marketing teams analyze data, track performance, and optimize campaigns for better ROI.

  • Ideal for medium to large businesses (101+ employees) seeking improved marketing ROI.

  • Best fit for Software, IT, Telecommunications, and Marketing/Advertising industries.


GrowthLoop features

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GrowthLoop leverages AI to analyze marketing data and provide actionable insights for better ROI.

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GrowthLoop tracks marketing campaigns across different channels and offers AI-driven optimization.

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GrowthLoop supports advanced segmentation based on demographics, behavior, and other criteria.

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GrowthLoop orchestrates campaigns across email, in-app messages, and other channels via integrations.

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GrowthLoop supports cross-channel campaigns, including email, mobile, and social media.

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GrowthLoop supports creating dynamic segments for targeted outreach.


GrowthLoop reviews

We've summarised 46 GrowthLoop reviews (GrowthLoop G2 reviews) and summarised the main points below.

Pros of GrowthLoop
  • Easy-to-use interface for building and managing audiences.
  • Excellent customer support, very responsive and helpful.
  • Seamless integration with various marketing platforms (e.g., Marketo, Google Ads, Facebook Ads).
  • Fast audience creation and export process.
  • Empowers marketers to create audiences without SQL knowledge.
Cons of GrowthLoop
  • Occasional export issues, typically resolved within 24 hours.
  • UI/UX could be improved, especially navigating back a page.
  • Some filtering issues, companies occasionally don't appear in search.
  • Building complex filtering logic can be challenging.
  • Limited data analysis capabilities beyond basic segmentation.

GrowthLoop pricing

See the GrowthLoop pricing page.


GrowthLoop alternatives

  • Logo of Fuel Cycle
    Fuel Cycle
    Better for market research and gathering customer feedback. A GrowthLoop alternative focused on consumer goods, financial services, and healthcare. Has a less positive pricing sentiment and is growing slower.
    Read more
  • Logo of Navan (Formerly TripActions)
    Navan (Formerly TripActions)
    Better for managing business travel and expenses. More appealing to companies with frequent travel needs. Has grown faster than GrowthLoop.
    Read more
  • Logo of HR Acuity
    HR Acuity
    Better for HR departments needing employee relations and investigation management. Grows faster than GrowthLoop. More user reviews and higher ratings. Users appreciate the user-friendly interface and robust reporting but dislike difficulties with report customization and integrations. A strong HR Acuity alternative for marketing campaign management and optimization.
    Read more
  • Logo of Faraday
    Faraday
    More focused on predictive analytics for customer behavior. Has grown faster than GrowthLoop and offers built-in data and identity resolution. Lower ratings on Glassdoor. A GrowthLoop competitor and alternative.
    Read more
  • Logo of Hightouch
    Hightouch
    Has grown faster than GrowthLoop and has better ratings. Offers real-time data synchronization via Reverse ETL. Connects to over 200 marketing tools. Simpler pricing model than GrowthLoop's complex pricing. A strong GrowthLoop competitor and alternative.
    Read more

GrowthLoop FAQ

  • What is GrowthLoop and what does GrowthLoop do?

    GrowthLoop is a marketing platform for mid-size to enterprise businesses. It enables marketing teams to create targeted customer segments from existing company data and launch campaigns across various channels like Google Ads and Facebook Ads. GrowthLoop offers performance tracking and AI-powered insights to optimize marketing ROI.

  • How does GrowthLoop integrate with other tools?

    GrowthLoop integrates seamlessly with various marketing platforms, including Google Ads, Facebook Ads, and Marketo, enabling cross-channel campaign management and streamlined data flow for enhanced marketing efforts. It connects directly with your existing data storage solutions for easy setup.

  • What the main competitors of GrowthLoop?

    Top GrowthLoop competitors include Hightouch, Faraday, and Fuel Cycle. Hightouch focuses on data activation for marketing, Faraday offers predictive analytics for customer behavior, and Fuel Cycle specializes in market research and customer feedback analysis.

  • Is GrowthLoop legit?

    GrowthLoop is a legitimate marketing platform. User reviews highlight its ease of use and seamless integrations, indicating its safety and reliability for marketing teams seeking AI-powered campaign management and advanced segmentation. However, some users mention occasional export issues and UI/UX areas for improvement.

  • How much does GrowthLoop cost?

    I couldn't find pricing details for GrowthLoop. For the most current pricing information, it's best to visit GrowthLoop's website or contact their sales team directly. This will help determine if GrowthLoop is worth the investment for your specific needs.

  • Is GrowthLoop customer service good?

    GrowthLoop's customer service receives overwhelmingly positive feedback. Users consistently praise the responsiveness, helpfulness, and expertise of the support team, describing them as "phenomenal," "a treat to work with," and "amazing." This suggests a strong commitment to customer satisfaction.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.