Logo of GroundTruth Ads Manager

GroundTruth Ads Manager

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Company health

Employee growth
3% decrease in the last year
Web traffic
19% decrease in the last quarter
Financing
April 2018 - $135M

Ratings

G2
3.9/5
(11)
Glassdoor
3.6/5
(270)

GroundTruth Ads Manager description

GroundTruth Ads Manager is a self-serve advertising platform that lets you target audiences on their mobile devices, desktops, and connected TVs. It uses location data to help businesses connect with customers, boost brand visibility, and drive foot traffic. You can manage and track ad campaigns in real-time and pay only when someone visits your store. No contracts or minimum spending are required.


Who is GroundTruth Ads Manager best for

GroundTruth Ads Manager is a self-serve advertising platform specializing in location-based targeting across mobile, desktop, and CTV. Businesses can manage campaigns in real-time, paying only for store visits. No contracts or minimums are required.

  • Ideal for small businesses, medium businesses, and large enterprises.

  • Best fit for Retail, Hospitality & Tourism, and Marketing & Advertising.


GroundTruth Ads Manager features

Type in the name of the feature or in your own words tell us what you need
Supported

GroundTruth Ads Manager supports targeting based on past location history.

Supported

GroundTruth Ads Manager supports real-time geofencing, allowing targeting of users by current location.

Supported

GroundTruth Ads Manager supports advanced geo-targeting, including by location.


GroundTruth Ads Manager pricing

Users sentiment

Neutral
+0

See the GroundTruth Ads Manager pricing page.


GroundTruth Ads Manager alternatives

  • Logo of AdRoll
    AdRoll
    Better for ecommerce businesses seeking broader online advertising solutions beyond location-based targeting. Offers email and social media advertising, AI-powered optimization, and cross-channel campaign orchestration. However, user reviews mention a complicated interface and unreliable conversion tracking.
    Read more
  • Logo of Simpli.fi
    Simpli.fi
    Has broader programmatic advertising reach including mobile, video, display, and social media channels. Simpli.fi is growing faster and offers AI-powered campaign automation and managed services. Users praise precise targeting and helpful support but note occasional data discrepancies and API slowdowns. Better for larger teams.
    Read more
  • Logo of Choozle
    Choozle
    Better fit for mid-sized businesses focusing on marketing and advertising. Provides more robust customer support and easier campaign setup. A GroundTruth Ads Manager competitor with positive pricing sentiment, but slower momentum.
    Read more
  • Logo of Genius Monkey
    Genius Monkey
    Genius Monkey offers fully managed services, unlike GroundTruth's self-serve platform. It also supports broader ad formats, including video, social media, and connected TV advertising. GroundTruth Ads Manager is growing significantly faster.
    Read more
  • Logo of Outbrain
    Outbrain
    Better for content marketing and native advertising. Has a slightly higher user rating and is growing faster. More suitable for established businesses. Best for marketing, media, and e-commerce.
    Read more
  • Logo of Taboola
    Taboola
    Better for media, entertainment, and e-commerce businesses. Focuses on native advertising and content marketing. Has higher ratings and is growing faster. Wider reach but less control over ad placements.
    Read more

GroundTruth Ads Manager FAQ

  • What is GroundTruth Ads Manager and what does GroundTruth Ads Manager do?

    GroundTruth Ads Manager is a self-serve advertising platform specializing in location-based targeting. It allows businesses to connect with customers on mobile devices, desktops, and CTV, driving foot traffic and boosting brand visibility. Real-time campaign management and a pay-per-visit model offer flexibility and cost-effectiveness.

  • How does GroundTruth Ads Manager integrate with other tools?

    GroundTruth Ads Manager primarily focuses on location-based advertising and doesn't explicitly list integrations with other marketing or analytics platforms. It's designed as a self-serve platform for managing location-targeted campaigns.

  • What the main competitors of GroundTruth Ads Manager?

    GroundTruth Ads Manager's top competitors include AdRoll, Simpli.fi, Choozle, and Genius Monkey. These platforms offer similar advertising solutions, often with varying levels of automation, targeting options, and managed services. Other alternatives like Outbrain and Taboola focus on content marketing and native advertising, respectively.

  • Is GroundTruth Ads Manager legit?

    GroundTruth Ads Manager is a legitimate self-serve advertising platform. It's safe to use, offering location-based targeting and real-time campaign management with no contracts or minimum spending requirements. However, consider exploring alternatives like AdRoll or Simpli.fi due to limited user reviews on GroundTruth Ads Manager.

  • How much does GroundTruth Ads Manager cost?

    There is no pricing information available for GroundTruth Ads Manager. Thus, it's difficult to assess whether the product's potential value justifies a specific cost. For product pricing details, it's recommended to contact GroundTruth directly.

  • Is GroundTruth Ads Manager customer service good?

    Users praise GroundTruth Ads Manager's helpful support team, always ready to assist and resolve issues. However, some users find its measurement capabilities challenging, making it difficult to align with business goals and optimize efforts.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.