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Taboola description
Taboola is a platform that helps businesses reach new customers online. It specializes in what's called "native advertising," which means ads blend in with the natural content of a webpage. This helps businesses put their message in front of people who are already interested in similar topics. Taboola offers tools for targeting specific audiences, managing ad spending, and tracking results.
Who is Taboola best for
Taboola helps businesses connect with new customers through native advertising. Its intuitive interface simplifies campaign setup, and robust targeting options help reach the right audience. While some users report UI slowdowns and ad placement limitations, many praise Taboola's effectiveness in driving traffic and brand awareness, especially with the "Maximize Conversions" bidding strategy.
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Best for small to mid-sized businesses.
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Ideal for e-commerce, media & entertainment, and marketing & advertising.
Taboola features
| Supported Taboola specializes in native advertising, supporting various formats like sponsored content and video ads. |
| Supported Taboola supports programmatic advertising, offering automated ad buying and selling through integration with DSPs and SSPs. |
| Supported Taboola supports metrics such as impressions, clicks, conversions, and ROI. |
| Supported Taboola integrates with Google Analytics to track website traffic and conversions. |
| Supported Taboola dynamically adjusts bids with Smart Bid and provides audience reporting for informed targeting adjustments. |
| Supported Taboola provides tools for setting daily, monthly, and lifetime budgets, with pacing options. |
| Supported Taboola offers robust audience targeting, including demographics, interests, and custom audiences. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Taboola reviews
We've summarised 89 Taboola reviews (Taboola GetApp reviews, Taboola TrustPilot reviews, Taboola Capterra reviews and Taboola G2 reviews) and summarised the main points below.
- Large inventory and wide reach.
- Easy campaign setup and intuitive interface.
- Helpful and responsive customer support.
- Effective for driving traffic and awareness.
- Good performance with the "Maximize Conversions" bidding strategy.
- Slow UI and occasional bugs.
- Conversion tracking can be complicated.
- Limited control over ad placements.
- Difficulty targeting specific websites.
- Account suspensions and billing issues.
Taboola pricing
The commentary is based on 20 reviews from Taboola Capterra reviews, Taboola G2 reviews and Taboola TrustPilot reviews.
Taboola's pricing is considered by some to be affordable and cost-effective, especially for high traffic volume. However, several users have reported unexpected charges and difficulty getting refunds, even with account closures or inactivity. Others mention the service as being "for everyone's pocket."
Users sentiment
Taboola alternatives
SharethroughHas grown faster in terms of website traffic but slower regarding employee growth. Provides demand-side platform integrations, unlike Taboola. Users highlight superior customer support and innovative ad formats as key advantages. A Taboola competitor and alternative, Sharethrough may be a better fit if DSP integrations are crucial.Read more
Constant ContactBetter for email marketing and social media management. A Taboola alternative geared towards small businesses and nonprofits. Simpler to use with strong customer support.Read more
Google AdsBetter suited for a wider range of industries and business sizes. Offers broader ad placement options beyond native advertising. Provides more robust performance tracking and automated bidding features.Read more
Amazon AdvertisingBetter for e-commerce businesses selling on Amazon. More focused on shopping insights and ad placements within the Amazon ecosystem. Stronger customer service. A Taboola alternative and competitor.Read more
BraveBetter for individual users focused on privacy. A Taboola competitor and alternative, it blocks ads and trackers by default.Read more
AdNativiaBetter fit for smaller businesses and those focused on beauty and health sectors, specifically within German and Balkan markets. A Taboola competitor and alternative.Read more
Taboola FAQ
What is Taboola and what does Taboola do?
Taboola is a native advertising platform that connects businesses with potential customers across a network of premium publisher websites. It helps drive traffic and engagement through targeted content recommendations and sponsored placements, seamlessly integrating ads within the user's browsing experience. Taboola offers tools for campaign management, audience targeting, and performance measurement.
How does Taboola integrate with other tools?
Taboola integrates with various tools, including Google Analytics for tracking website traffic and conversions. It also supports programmatic advertising through integration with DSPs and SSPs, allowing for automated ad buying and selling. Additionally, Taboola offers dynamic bid and audience adjustment features for optimized campaign performance.
What the main competitors of Taboola?
Top Taboola competitors include Sharethrough, Outbrain, and Revcontent. These platforms offer similar native advertising solutions, focusing on content recommendation and targeted ad placements. Other alternatives, like AdRoll and Yahoo Gemini, provide broader digital advertising options.
Is Taboola legit?
Taboola is a legitimate advertising platform specializing in native ads. While some users report positive experiences with traffic generation and the platform's reach, others mention concerns about ad placement control and occasional technical issues. Consider these factors when evaluating if Taboola is safe and suitable for your advertising needs.
How much does Taboola cost?
Taboola doesn't publicly disclose its pricing. To get a quote and determine if Taboola's product pricing is worth it for your needs, you'll need to contact their sales team.
Is Taboola customer service good?
Taboola's customer service receives mixed reviews. While some users praise the helpful and responsive support team, others have experienced slow response times and difficulty resolving issues. Some users mention excellent support from their account managers, while others report account suspensions and billing problems with no recourse.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.