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AdRoll description
AdRoll is an online advertising platform that helps businesses of all sizes reach their target audience online. Using automation and data analysis, AdRoll creates effective display, social, and email advertising campaigns. AdRoll promises to help businesses find new customers, increase website traffic, and boost sales. Its platform provides tools for audience targeting, performance analysis, and campaign automation. Over 140,000 brands currently use AdRoll to manage their online advertising.
Who is AdRoll best for
AdRoll is a digital advertising platform ideal for e-commerce businesses, marketing agencies, and brands looking to reach their target audiences through retargeting and prospecting. Users praise AdRoll's excellent customer support and easy campaign setup, while some find its conversion tracking unreliable and the interface complicated. If your business prioritizes retargeting and cross-platform reach, AdRoll is worth considering.
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Best for small, medium, and large businesses.
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Ideal for E-commerce, Retail, Consumer Goods, Marketing & Advertising, and other industries.
AdRoll features
| Supported AdRoll automates marketing campaigns across email, social media, and other digital platforms. |
| Supported AdRoll supports behavioral targeting based on website visits, interests, and actions. |
| Supported AdRoll supports geo-targeting, from countries to zip codes. |
| Supported AdRoll supports retargeting users based on website interactions and ad views. |
| Supported AdRoll supports cross-platform analytics, focusing on marketing channels and attribution. |
| Supported AdRoll offers various audience targeting features like URL, CRM list, contextual, demographic, interest, lookalike, and retargeting. |
| Supported AdRoll supports interest targeting, enabling personalized marketing campaigns. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
AdRoll reviews
We've summarised 710 AdRoll reviews (AdRoll Software Advice reviews, AdRoll GetApp reviews, AdRoll TrustPilot reviews, AdRoll Capterra reviews and AdRoll G2 reviews) and summarised the main points below.
- Excellent customer support and responsive account managers
- Easy campaign setup and management for basic retargeting
- Wide reach across various ad networks, including Facebook Exchange
- Dynamic ad creation capabilities for e-commerce
- Unreliable conversion tracking, frequently disputed
- Limited contextual targeting options
- Complicated user interface, especially for navigation and campaign management
- High costs and unclear pricing structure, with unexpected charges
AdRoll pricing
The commentary is based on 73 reviews from AdRoll Capterra reviews, AdRoll G2 reviews and AdRoll TrustPilot reviews.
AdRoll's pricing is generally perceived as expensive, especially for smaller businesses, with some users citing high CPM and CPC costs. Several users complained about unexpected charges and difficulties obtaining refunds. However, some users find the pricing fair and appreciate the value for their money, particularly with the retargeting features and broad reach. Others note a confusing billing system and unexpected price increases based on website traffic.
Users sentiment
See the AdRoll pricing page.
AdRoll alternatives
AdCreative.aiFocuses on AI-powered ad creatives and automation. Geared towards marketing professionals and agencies needing streamlined content creation. Has more momentum but users report some limitations in video and voiceover features. An AdRoll competitor and alternative.Read more
HubSpot Marketing HubBetter for inbound marketing and lead generation. Provides more comprehensive marketing tools including SEO, social media management, and CRM integration. Has broader industry applicability. HubSpot Marketing Hub is growing faster than AdRoll.Read more
Criteo Commerce GrowthHas more momentum. Better for e-commerce. Excellent fit for all business sizes.Read more
Brevo Marketing PlatformBetter for small to medium businesses seeking CRM and marketing tools including SMS, WhatsApp, and live chat. Offers a free plan and generally more affordable pricing. Easier to use, but with less flexible email templates. Supports more industries including manufacturing, legal, and non-profit.Read more
Google AdsBetter for larger campaigns with robust analytics and scalability. Wider reach and more precise targeting options. More suitable for diverse industries including legal and government. However, users report a complicated interface and unreliable conversion tracking.Read more
KartapultBetter for small to medium-sized businesses focused on direct-to-consumer sales. Stronger AI-powered optimization and simpler campaign management features make it a compelling AdRoll alternative or competitor. More positively reviewed.Read more
AdRoll FAQ
What is AdRoll and what does AdRoll do?
AdRoll is a digital advertising platform that helps businesses reach their target audience online through display, social, and email campaigns. It uses automation and data analysis to optimize ad performance, boost website traffic, and increase sales. AdRoll offers tools for audience targeting, performance analysis, and campaign automation.
How does AdRoll integrate with other tools?
AdRoll integrates with popular platforms like Google Analytics, Facebook Ads, and Shopify. It also connects with various CRM and email marketing tools for streamlined campaign management and enhanced audience targeting. This allows for seamless data flow and improved marketing campaign effectiveness.
What the main competitors of AdRoll?
AdRoll's main competitors include Criteo Commerce Growth, HubSpot Marketing Hub, ActiveCampaign, Mailchimp, and Constant Contact. These platforms offer similar advertising and marketing automation features, catering to businesses of various sizes and industries.
Is AdRoll legit?
Yes, AdRoll is a legitimate advertising platform used by many businesses. However, user reviews on platforms like G2, Capterra, and Trustpilot are mixed. Some praise its ease of use and customer support, while others express concerns about unreliable conversion tracking and high costs. Consider these factors when evaluating AdRoll for your advertising needs.
How much does AdRoll cost?
AdRoll pricing is not publicly available. Contact AdRoll's sales team to obtain a custom quote based on your specific advertising needs and budget. Consider exploring alternatives with transparent product pricing.
Is AdRoll customer service good?
AdRoll's customer service receives mixed reviews. While many users praise the helpful and responsive support team and account managers, others have experienced slow response times and unhelpful support interactions. Some users mention difficulty getting technical issues resolved efficiently.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.