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Google Analytics 360 description
Google Analytics 360 is a powerful tool designed for large businesses to track website and app performance. It provides in-depth data and reporting to help you understand customer behavior, measure marketing effectiveness, and make informed decisions about your digital strategies. Backed by expert support and training, it offers advanced features and integrations to meet the complex needs of enterprise-level organizations.
Who is Google Analytics 360 best for
Google Analytics 360 is a robust analytics platform tailored for large enterprises seeking in-depth insights into website and app performance. Users praise its customizable dashboards, real-time reporting, and integration with other Google tools. However, some find certain metrics difficult to understand and the setup process challenging. It's best for businesses needing advanced analysis to understand customer behavior and enhance marketing effectiveness.
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Best for medium to large businesses.
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Ideal for various sectors, including Healthcare, Finance, E-commerce, and more.
Google Analytics 360 features
| Supported Google Analytics 360 provides tools to analyze customer behavior, preferences, and trends. |
| Supported Google Analytics 360 is an advanced version of Google Analytics and integrates with other Google products. |
| Supported Conversion tracking is supported via key events and integration with Google Ads. |
| Supported Saved segments can be created and reused across reports and analyses. |
| Supported Google Analytics 360 supports cohort analysis for analyzing user behavior. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Ease of Use
Reliability and Performance
Ease of Implementation
Google Analytics 360 reviews
We've summarised 587 Google Analytics 360 reviews (Google Analytics 360 G2 reviews) and summarised the main points below.
- Customizable dashboards
- Real-time data and reporting
- Integrates with other Google marketing tools
- In-depth data analysis
- Easy-to-use interface
- Difficult to understand some metrics and find help sections unhelpful
- Some features don't work well on mobile devices
- Setup can be challenging
- Limited customization for reports
Google Analytics 360 pricing
The commentary is based on 55 reviews from Google Analytics 360 G2 reviews.
Google Analytics 360 pricing is generally considered high, especially for smaller businesses. While the free version offers basic features, the premium version's cost is often seen as prohibitive, despite its advanced analytics and integrations. Some users find the price worthwhile for enterprise-level reporting and data analysis.
Users sentiment
Google Analytics 360 alternatives
Google AnalyticsBetter fit for smaller businesses with limited budgets seeking basic website analytics. Free to use. Easier implementation and slightly more user-friendly.Read more
Gainsight Product ExperienceBetter for improving user interaction with your software. More focused on B2B SaaS companies. A Google Analytics 360 competitor focusing on in-app guidance and product usage analysis.Read more
Oracle InfinityMore focused on real-time insights and integrations with other business applications. Has more momentum as a Google Analytics 360 competitor. Easier initial setup, but some advanced features may require extra costs.Read more
Netcore Customer Engagement and Experience PlatformBetter for boosting customer engagement and sales through personalized, multi-channel marketing automation. More focused on e-commerce and retail. Praised for user-friendly interface and email deliverability. Easier to use and implement. More positive pricing sentiment. A Google Analytics 360 competitor.Read more
Hotjar | by ContentsquareBetter for visualizing user behavior with heatmaps and session recordings. Focuses on website optimization and user experience improvements for businesses of all sizes. More focused on qualitative data. Has declining momentum.Read more
KubitBetter for securely analyzing data within your existing data warehouse. Focuses on retail, media, and finance, especially for larger enterprises. Kubit is growing faster and offers direct data access, simplifying setup. However, it has a steeper learning curve and limited chart customization.Read more
Google Analytics 360 FAQ
What is Google Analytics 360 and what does Google Analytics 360 do?
Google Analytics 360 is a web analytics service for businesses that provides in-depth data and reporting on website and app performance. It helps understand customer behavior, measure marketing effectiveness, and improve digital strategies. It offers advanced features, integrations, and expert support.
How does Google Analytics 360 integrate with other tools?
Google Analytics 360 integrates seamlessly with other Google marketing products, such as Google Ads and Display & Video 360. This integration enables efficient data sharing and streamlines campaign management and reporting. It also offers integrations with Salesforce and other third-party tools.
What the main competitors of Google Analytics 360?
Top alternatives to Google Analytics 360 include Adobe Analytics, Oracle Infinity, and Hotjar. These platforms offer robust analytics, reporting, and data visualization tools for businesses seeking in-depth insights into customer behavior and website performance. For smaller organizations, the standard Google Analytics remains a viable option.
Is Google Analytics 360 legit?
Yes, Google Analytics 360 is a legitimate, safe, and powerful analytics platform offered by Google. It's specifically designed for large businesses seeking advanced website and app performance analysis and integrates with other Google marketing tools.
How much does Google Analytics 360 cost?
Google Analytics 360 pricing is not publicly available. Contact Google sales for custom pricing based on your specific needs and business requirements. Consider whether the product is worth it based on feature comparisons with free analytics options.
Is Google Analytics 360 customer service good?
Customer reviews on Google Analytics 360's customer service are mixed. While some praise the helpfulness and expertise of the support team, others express frustration with slow response times and a preference for more personalized assistance.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.