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Fluency description
Fluency is a software platform designed to automate and manage large digital advertising operations. It uses Robotic Process Automation (RPA) to streamline repetitive advertising tasks like campaign management and optimization. This helps businesses save time and increase efficiency in managing their online advertising, leading to better control and potentially higher returns on their ad spend. Fluency is suited for large agencies and brands managing extensive advertising portfolios.
Who is Fluency best for
Fluency automates digital advertising operations for agencies and brands, using RPA to streamline tasks like campaign management and optimization. This leads to better control and potentially higher returns on ad spend. Users praise its automation features and customer support but note a steep learning curve and high cost.
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Best fit for medium-sized businesses.
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Ideal for marketing and advertising agencies.
Fluency features
| Supported Fluency supports reporting, data analysis, and customizable reports. |
| Supported Fluency offers robotic process automation for digital advertising. |
| Supported Fluency offers AI-powered ad optimization to maximize budget effectiveness. |
| Supported Fluency automates campaign optimization and potentially content management. |
| Supported Fluency allows managing and optimizing search, social, and display campaigns from one platform. |
| Supported Fluency offers tools to create, manage, optimize campaigns, set budgets, target audiences, and track performance. |
| Supported Fluency uses AI to automate and optimize bids and budgets. |
Fluency reviews
We've summarised 68 Fluency reviews (Fluency G2 reviews) and summarised the main points below.
- Excellent customer support and responsiveness.
- Flexible and scalable platform for large advertising portfolios.
- Streamlines campaign management and saves time.
- Robust automation features, especially Blueprints.
- Proactive notifications and recommendations.
- Steep learning curve for new users.
- High cost, especially for smaller businesses.
- Occasional bugs and syncing issues.
- Limited reporting visualizations.
Fluency alternatives
AdScaleBetter fit for e-commerce businesses. Has a simplified pricing model, but it has website stability issues. Grows slower than Fluency.Read more
OrbitSoft DSPBetter fit for smaller companies. Has grown faster than Fluency regarding website traffic. Focuses on real-time bidding and automated ad placement. A good OrbitSoft DSP alternative for media agencies.Read more
RollWorks Account-Based PlatformBetter for B2B companies focused on account-based marketing and sales intelligence. Has positive pricing sentiment and integrates with sales and marketing tools. However, it is declining in employee growth.Read more
Google AdsBetter for businesses of all sizes. Broader industry applicability. Google Ads has robust analytics and scalability.Read more
BasisBetter fit for small to medium businesses and agencies. Wider industry applicability including healthcare, ecommerce, education, media, and government. Has positive pricing sentiment and growing faster. Users praise customer support and documentation.Read more
KartapultBetter for small to medium-sized businesses focused on direct-to-consumer marketing. More user-friendly, with highly-rated customer support. A simpler, more affordable Fluency alternative.Read more
Fluency FAQ
What is Fluency and what does Fluency do?
Fluency is a Robotic Process Automation (RPA) platform for managing large digital advertising operations. It automates tasks like campaign management and optimization, saving time and increasing efficiency for large agencies and brands. This leads to better control and potentially higher returns on ad spend.
How does Fluency integrate with other tools?
Fluency offers cross-channel advertising campaign management, allowing users to manage search, social, and display campaigns from a single platform. It integrates with Robotic Process Automation (RPA) to automate tasks like campaign optimization and potentially content management. More specific integration details are limited.
What the main competitors of Fluency?
Alternatives to Fluency include AdScale, Basis, and Kartapult. These platforms offer similar automation and campaign management features for digital advertising. Google Ads and OrbitSoft DSP are also competitors, focusing on ad buying and campaign management, respectively. For B2B marketing, RollWorks is a comparable option.
Is Fluency legit?
Fluency is a legitimate platform designed for large agencies and brands to manage extensive digital advertising portfolios. It automates tasks, saving time and potentially increasing efficiency. However, it's worth noting some users have mentioned a steep learning curve and high cost.
How much does Fluency cost?
I couldn't find pricing details for Fluency. For the most up-to-date pricing information, I recommend visiting Fluency's website or contacting their sales team. This will help determine if Fluency is worth the investment for your needs.
Is Fluency customer service good?
Fluency's customer service is highly praised in reviews. Users highlight the helpfulness, responsiveness, and expertise of the support team, describing them as an extension of their own team. They appreciate the proactive approach to problem-solving and the willingness to go the extra mile.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.