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Blueshift description
Blueshift is a marketing platform designed for mid-size to large businesses, particularly in retail, marketplaces, and finance. It helps you centralize customer data from all sources and uses artificial intelligence to analyze behavior, predict future actions, and suggest the best ways to engage each customer. You can create personalized messages across multiple channels such as email, text message, and your website. Blueshift promises to improve customer engagement and increase sales through more effective marketing campaigns.
Who is Blueshift best for
Blueshift is a powerful AI-driven marketing platform best suited for mid-size to large businesses in retail, marketplaces, and finance. Users praise its personalization and automation capabilities, along with robust segmentation tools. However, some find the setup complex and the pricing high. If your business needs advanced marketing automation and personalization, Blueshift is worth considering, especially if you can navigate the initial setup and budget for its premium cost.
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Best fit for mid-size to large businesses.
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Ideal for E-commerce, Retail, Finance, and Marketing.
Blueshift features
| Supported Blueshift synchronizes customer data in near real-time, using Redshift Data API. |
| Supported Blueshift uses AI to automate and personalize email campaigns, improving engagement. |
| Supported Blueshift supports omnichannel messaging across email, SMS, push, in-app, and other channels. |
| Supported Blueshift uses AI to optimize send times, channels, and personalize content. |
| Supported Blueshift supports personalized messaging across email, SMS, mobile, and web push. |
| Supported Blueshift unifies customer data, enabling personalized interactions and real-time engagement. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Blueshift reviews
We've summarised 277 Blueshift reviews (Blueshift G2 reviews) and summarised the main points below.
- Powerful AI-driven personalization and automation capabilities for targeted campaigns.
- Robust segmentation tools enable granular targeting based on various criteria.
- Seamless integration with various data sources and marketing channels.
- Flexible email template builder and recommendation engine.
- Responsive and helpful customer support, with a dedicated account management team.
- Complex setup and integration process, requiring significant resources and potentially additional training.
- High pricing can be prohibitive for smaller businesses.
- Limited customization options, especially for certain UI elements.
- Occasional bugs and slow loading times, particularly with complex segments or large datasets.
- Reporting functionality could be more robust and user-friendly, with better data visualization and customization options.
Blueshift pricing
The commentary is based on 14 reviews from Blueshift G2 reviews.
Blueshift is considered a powerful marketing automation platform, but its pricing is often mentioned as a drawback. Some reviewers find it expensive, especially for smaller businesses or startups, while others find it affordable and a valuable investment. Careful consideration of your budget is recommended.
Users sentiment
See the Blueshift pricing page.
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Blueshift has a free plan.
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Blueshift has a free trial.
Free Plan
Includes unlimited recordings, storage, and transcription in 25 languages. It includes basic AI-generated summaries in a chronological format. This option is ideal for individuals seeking essential meeting recording and transcription services without any cost.
Premium
Includes all Free Plan features plus advanced AI-generated summaries with 14 different templates for various meeting types, AI action items, AI follow-up emails, customizable AI summaries, and "Ask Fathom" feature. This plan is ideal for professionals who want enhanced AI capabilities for more efficient meeting management.
Team Edition
Includes all Premium features and adds unlimited CRM sync (HubSpot, Salesforce, Close), unlimited Zapier integration for team meetings, and collaboration tools like shared folders, comments, mentions, keyword alerts, customer/deal views, and coaching metrics. Best suited for teams needing collaborative features and workflow integrations.
Enterprise
Includes all Team Edition features plus compliance enhancements like single sign-on, custom data retention policies, and advanced security controls. Designed for larger organizations with strict security and compliance needs.
Free
Includes 50 handled conversations monthly, basic analytics, live visitors list, operating hours, live chat support, 50 one-time Lyro AI conversations, and 100 Flows visitors monthly. Perfect for small businesses or startups wanting to test Tidio's basic capabilities without cost.
Starter
Includes Free plan features plus 100 handled conversations monthly, AI & automation limits with 50 one-time Lyro AI conversations and 100 Flows visitors reached. Ideal for small businesses needing more conversation capacity with basic automation.
Growth
Includes Starter features plus 2,000 handled conversations monthly, advanced analytics, power features, optional no-branding add-on, permissions, same AI & automation limits. Great for growing businesses scaling their customer service operations.
Plus
Includes Growth features plus custom conversation quotas, dedicated Success Manager, custom branding, multisite support, departments, multilanguage, open API, up to 5,000 Lyro AI conversations and custom Flows visitors. Suited for medium/large businesses needing advanced features and premium support.
Enterprise
Includes Plus features plus unlimited conversations, 50% guaranteed Lyro AI resolution rate, priority support, super admin role, analysis & monitoring, managed Lyro service, up to 10,000 Lyro AI conversations and custom Flows visitors. Perfect for large enterprises with high service demands.
Free Trial
Up to 100k events tracked/mo Up to 10,000 profiles Unified customer profiles Build dynamic audiences Audience insights Cloud app destinations (10k/mo) Website personalization (10k/mo)Sync up to 5 paid media audiences
Growth
2M events tracked/moUp to 100,000 profilesProduct and content recommendations + 100 pre-built recipesEnrich profiles with derived attributesSync to premium paid media destinationsA/B testing and holdout testing
Enterprise
Custom volumesAdvanced customer AI to segment audiences by intent and affinityCompute triggered events with customer and catalog data, like price-dropResolve omnichannel identity and customize merge rulesProfile summary API for contact center personalizationSet up enterprise controls (single-sign-on, audit trails, and custom roles)
Blueshift alternatives
HubSpot Marketing HubBetter for inbound marketing and lead generation. Caters to a wider range of business sizes. Has more momentum in terms of employee growth. A Blueshift alternative and competitor.Read more
Brevo Transactional EmailBetter for transactional emails like order confirmations and password resets. Easier setup and more affordable pricing plans are available. Simpler to use, but with less extensive personalization features than Blueshift. A Blueshift competitor focusing on essential email communication.Read more
OverloopBetter for sales teams focused on outbound processes. More suitable for smaller businesses looking for LinkedIn and email automation. A Blueshift alternative focused on automating repetitive sales tasks.Read more
ActiveCampaignBetter for smaller businesses. Has broader industry applicability. Is growing faster. Offers CRM and sales automation features. Integrates with more business tools. Provides pre-built templates and automation recipes.Read more
CordialCordial is growing faster and has better customer support. It requires more technical expertise for advanced features. A Blueshift alternative or competitor for medium to large businesses.Read more
Blueshift FAQ
What is Blueshift and what does Blueshift do?
Blueshift is a marketing automation platform using AI to personalize customer interactions. It centralizes customer data, analyzes behavior, predicts future actions, and optimizes messaging across various channels like email, SMS, and push notifications. This helps businesses improve customer engagement and increase sales through targeted campaigns.
How does Blueshift integrate with other tools?
Blueshift integrates with various data sources and marketing channels, enabling seamless data flow and omnichannel campaign execution. It supports personalized messaging across email, SMS, mobile, and web push. However, some users find the setup and integration process complex.
What the main competitors of Blueshift?
Blueshift competes with other marketing automation platforms like HubSpot Marketing Hub, SALESmanago, and ActiveCampaign. Similar solutions also include Mailchimp, Zendesk Support Suite (for customer service aspects), and eSputnik. These alternatives offer various features for personalized marketing campaigns and customer engagement.
Is Blueshift legit?
Yes, Blueshift is a legitimate marketing platform. It offers AI-driven personalization and robust segmentation, but its complex setup and high pricing may be drawbacks. Consider exploring alternatives like HubSpot or ActiveCampaign if these are concerns.
How much does Blueshift cost?
Blueshift offers a Free Trial and a Growth plan for $750/month. Enterprise pricing is available upon request. Several add-ons like HIPAA Compliance and Multi-Brand instances are also offered to enhance the product's value.
Is Blueshift customer service good?
Blueshift's customer service is generally viewed favorably. Users frequently praise the responsiveness and helpfulness of the support team, particularly their dedicated account managers and the availability of helpful training resources. While some find initial interactions with support require detailed explanations, most appreciate the team's commitment to resolving issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.