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Audiense description
Audiense is an audience intelligence software that helps marketers understand their target audience better. Using social media data, it analyzes online behavior and demographics to segment audiences into meaningful groups. This allows marketers to create more effective campaigns, personalize content, and identify potential influencers. Audiense provides insights into what motivates and interests specific groups, leading to improved marketing results, social media engagement, and overall brand strategy.
Who is Audiense best for
Audiense is an audience intelligence platform that empowers marketers to deeply understand their target audience. By analyzing social media data, Audiense segments audiences, allowing for personalized campaigns and influencer identification. Users praise its in-depth analysis and valuable insights, while some note a complex interface and data accuracy concerns. Perfect for marketing professionals seeking improved campaign effectiveness and a stronger brand strategy.
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Best fit for small, medium, and large businesses.
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Ideal for software, marketing, media, and non-profit organizations.
Audiense features
| Supported Yes, Audiense provides detailed demographic data about influencer audiences. |
| Supported Audiense supports dividing customers into groups based on shared characteristics like interests and behaviors. |
| Supported Audiense supports influencer discovery and filtering based on various criteria. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Audiense reviews
We've summarised 240 Audiense reviews (Audiense TrustPilot reviews and Audiense G2 reviews) and summarised the main points below.
- In-depth audience analysis and segmentation capabilities
- Valuable insights into audience interests, behaviors, and personalities
- Effective for identifying influencers and potential brand partnerships
- Helpful customer support and onboarding
- Easy-to-use interface for core features
- Limited data sources, primarily relying on Twitter/X
- Data accuracy concerns, especially demographics
- Complex interface and steep learning curve for some features
- Reporting limitations, including difficulty comparing reports and limited export options
- Occasional slow performance and long report generation times
Audiense pricing
The commentary is based on 17 reviews from Audiense G2 reviews.
Audiense's pricing is generally viewed favorably, especially for the value provided. While some users find the free version limiting and others mention the cost for individual users, many consider it a cost-effective solution, particularly for businesses seeking Twitter marketing and audience insights.
Users sentiment
See the Audiense pricing page.
Audiense alternatives
MeltwaterBetter for larger companies and diverse industries. Broader focus encompassing media monitoring and PR analytics, not solely in-depth audience analysis. Provides historical data and communication management features. Meltwater is a strong Audiense competitor and alternative for broader media intelligence.Read more
TrufanBetter for contest management and influencer identification. A stronger Audiense alternative for smaller businesses. Has significantly less momentum.Read more
Sprinklr SocialBetter for enterprise companies. Wider industry applicability. More comprehensive social media management features. Has more momentum in terms of website traffic growth. Users appreciate the robust features and AI-powered insights but dislike the high price and complex interface.Read more
BirdeyeBetter for multi-location businesses and integrates AI for reputation management and customer experience. Focuses on reviews, social media, and messaging. Caters to various sectors including healthcare, finance, retail, and legal. Has strong momentum based on employee growth.Read more
BazaarvoiceBetter for retail and ecommerce. Focuses on reviews and user-generated content management. Has significantly more momentum currently. More suitable for enterprise businesses. However, it has a clunky UI, expensive pricing, and poor customer service. A good Audiense alternative.Read more
SocialPetaBetter for competitor analysis in advertising. Has significantly more momentum in terms of employee growth. More focused on ad creatives, spending, and trending products.Read more
Audiense FAQ
What is Audiense and what does Audiense do?
Audiense is an audience intelligence platform that helps marketers understand their target audience through social media data analysis. It segments audiences, identifies influencers, and provides insights into audience interests and behaviors, enabling more effective marketing campaigns and improved brand strategy.
How does Audiense integrate with other tools?
Audiense integrates with other tools primarily through APIs and webhooks, allowing for data sharing and workflow automation. It connects with popular marketing platforms to enhance audience targeting and campaign effectiveness. However, some users note limitations in the range of available integrations.
What the main competitors of Audiense?
Top alternatives to Audiense include Meltwater, Sprinklr Social, and Trufan. Meltwater offers similar media intelligence and social listening features. Sprinklr Social offers a broader suite of social media management tools, suitable for larger enterprises. Trufan focuses on audience insights and influencer identification. Other competitors include Birdeye, Bazaarvoice, and SocialPeta.
Is Audiense legit?
Yes, Audiense is a legitimate audience intelligence software. It's known for in-depth audience analysis and segmentation, providing valuable insights into audience interests and behaviors. However, users have noted some limitations regarding data sources and occasional slow performance.
How much does Audiense cost?
I couldn't find pricing details for Audiense. Contact Audiense directly for product pricing or explore alternatives to evaluate if a different product is worth the investment.
Is Audiense customer service good?
Audiense receives positive feedback for its customer support. Users mention "excellent customer support," a "very reactive and professional team," and quick responses to inquiries. The support team's helpfulness during onboarding is also frequently praised.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.