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Amperity description
Amperity is a Customer Data Platform (CDP) that helps businesses use their customer data more effectively. It uses AI to create a single, accurate view of each customer by combining data from different sources. This helps businesses personalize marketing, improve customer service, and make better business decisions. Amperity is trusted by major brands in industries like retail, travel, and finance.
Who is Amperity best for
Amperity is a robust CDP ideal for large enterprises seeking to unify their customer data. Users praise its strong data resolution and user-friendly interface. However, some have noted slow query times and implementation challenges. Consider Amperity if you need a powerful CDP but be prepared for potential performance issues.
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Best fit for large enterprises.
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No specific industry fit found.
Amperity features
| Supported Amperity centralizes first-party data from various sources to provide a unified view of customer interactions. |
| Supported Amperity unifies customer data from various touchpoints for personalized, real-time engagement. |
| Supported Amperity enables personalized, omnichannel customer journeys, as showcased by the Alaska Airlines case study. |
| Supported Amperity supports tracking customer journeys across channels via its customer data platform. |
| Supported Amperity acts as a CDP and offers features like unifying, managing, and synchronizing customer data to personalize interactions and improve marketing effectiveness. |
Amperity reviews
We've summarised 51 Amperity reviews (Amperity G2 reviews) and summarised the main points below.
- Excellent customer support and responsiveness.
- Robust identity resolution and data stitching capabilities.
- User-friendly interface for segment creation and data exploration.
- Effective data unification across multiple sources.
- Flexible and readily adaptable to changing needs.
- Slow query execution times relative to Snowflake running identical code.
- Difficult handover from pilot project to full implementation.
- Limited data visualization capabilities within Amp360.
- Lack of automated alerts for process failures.
Amperity pricing
The commentary is based on 5 reviews from Amperity G2 reviews.
Amperity's pricing is a concern for some users, who mention the cost as a drawback. However, others highlight the value provided, especially for consolidating customer data and improving marketing personalization, potentially justifying the investment for businesses seeking a robust CDP solution.
Users sentiment
Amperity alternatives
Customer LinkBetter fit for businesses of all sizes. Has slower momentum but exhibits some employee growth. Fewer user reviews available. An Amperity competitor and alternative.Read more
HubSpot Marketing HubBetter for inbound marketing and lead generation. Broader industry applicability. More established, with a larger user base and faster growth. Easier to use with better analytics and reporting, but the free version is limited.Read more
Brevo Transactional EmailBetter for transactional emails, not customer data unification. More affordable, user-friendly interface. Lacks advanced analytics and identity resolution features of Amperity. A strong Amperity competitor for basic email needs.Read more
mParticleBetter for real-time data streaming and targeted advertising campaigns on Google and Facebook. Has broader industry applicability but is growing slower and has slightly lower user ratings. More difficult setup and higher pricing for smaller businesses. A strong Amperity competitor for mid-sized to enterprise businesses.Read more
ActiveCampaignBetter for marketing automation and sales processes. Broader industry applicability. Has more momentum.Read more
OverloopBetter for sales outreach automation and lead generation. A strong Amperity competitor for smaller sales teams. G2 ratings suggest users find Overloop easier to use.Read more
Amperity FAQ
What is Amperity and what does Amperity do?
Amperity is a customer data platform (CDP) using AI to unify customer data from various sources. This creates a single customer view, enabling personalized marketing, improved customer service, and data-driven decisions. It's ideal for mid-to-large retail and e-commerce businesses.
How does Amperity integrate with other tools?
Amperity integrates with various data sources, including CRM, ESP, and transactional systems. It offers pre-built connectors and APIs to facilitate these integrations, enabling a unified view of customer data. This allows for seamless data flow and activation across marketing and business intelligence tools.
What the main competitors of Amperity?
Amperity competes with other CDPs like Meiro and mParticle, and marketing automation platforms such as ActiveCampaign, HubSpot Marketing Hub, and Mailchimp. Another competitor is Customer Link, also a CDP focused on creating a unified customer view.
Is Amperity legit?
Amperity is a legitimate and safe CDP trusted by major brands. It excels at unifying customer data and personalizing marketing, though some users have noted slow query times and implementation challenges. It's ideal for mid-to-large businesses seeking enhanced marketing personalization.
How much does Amperity cost?
Amperity doesn't publicly disclose its pricing. To determine if Amperity is worth the investment for your specific needs, contacting their sales team for a custom quote is recommended.
Is Amperity customer service good?
Amperity's customer service receives positive feedback, with users highlighting the team's responsiveness, helpfulness, and expertise. Some users mention a challenging handover from pilot to full implementation, but overall, the support experience is viewed favorably.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.