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Amazon Sponsored Ads description
Amazon Sponsored Ads is an advertising platform that helps businesses of all sizes reach customers on Amazon. It offers a variety of ad types, including sponsored products, brands, and display ads. These ads appear in search results and product pages, helping you reach shoppers actively looking for products like yours. You can set your own budget and control costs, as you only pay when someone clicks your ad. Amazon Sponsored Ads also provides reporting tools to track ad performance and make adjustments as needed.
Who is Amazon Sponsored Ads best for
Amazon Sponsored Ads is a user-friendly advertising platform perfect for businesses of all sizes looking to promote their products on Amazon. Users praise its ease of use and wide reach, leading to effective e-commerce promotion. However, some find its reporting less in-depth than other platforms and costs can fluctuate. If you're looking to boost visibility on Amazon, this could be a valuable tool.
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Best for small to mid-sized businesses.
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Ideal for e-commerce and retail businesses.
Amazon Sponsored Ads features
| Supported Amazon Ads provides analytics on ad performance, including impressions, clicks, and sales. |
| Supported Amazon Sponsored Ads seamlessly integrates with Amazon Ads, offering various features and API access. |
| Supported Yes, Amazon Sponsored Ads tracks impressions, clicks, and conversions. |
We evaluate the sentiment that users express about non-functional aspects of the software
Ease of Use
Reliability and Performance
Amazon Sponsored Ads reviews
We've summarised 76 Amazon Sponsored Ads reviews (Amazon Sponsored Ads G2 reviews) and summarised the main points below.
- Easy to use and implement, with simple campaign setup and management
- Wide audience reach and precise targeting options for specific demographics
- High purchase intent of Amazon shoppers leads to effective e-commerce promotion
- Multiple ad types and options, from sponsored products and brands to display and video ads
- Useful reporting tools to track ad performance and make adjustments as needed
- Complexity, dependency on Amazon, limited creativity
- Prices change rapidly, which means a lot of work to manage the site.
- Trademark issues and ad approval problems, even for rightful owners
- Limited reporting features and analytics, less in-depth than Google or Meta Ads
- Sponsored Ads can be expensive and require a solid profit margin to remain profitable
Amazon Sponsored Ads pricing
The commentary is based on 9 reviews from Amazon Sponsored Ads G2 reviews.
Amazon Sponsored Ads pricing is generally viewed as cost-effective for driving traffic and boosting sales, especially with precise targeting options. However, some users find managing campaigns and fluctuating ad costs challenging, with increasing competition making it "pay to play." Despite this, many consider it affordable, especially for product launches and boosting visibility.
Users sentiment
Amazon Sponsored Ads alternatives
VideoampBetter for television advertising campaign planning and optimization. Focuses on bridging the gap between traditional TV and digital advertising. Has more momentum.Read more
Amazon AdvertisingBetter for e-commerce, education, real estate, energy, marketing, and IT. Wider range of ad formats and placements, including external sites. More positive pricing sentiment.Read more
KartapultBetter for direct-to-consumer brands managing Facebook and Google Ads. Kartapult offers AI-powered automation and a single platform, unlike Amazon Sponsored Ads' focus on Amazon marketplace advertising. Rated higher by users.Read more
DIGIMARQFocuses on more engaging ad campaigns using AI and AR. Has more momentum currently.Read more
Google AdsWider reach outside of Amazon, including search engines and other websites. More complex and less intuitive interface. Better for established businesses with larger budgets and experienced marketing teams seeking advanced features and broader reach. A good Amazon Sponsored Ads alternative.Read more
Amazon DSPReaches audiences both on and off Amazon, unlike Sponsored Ads which is limited to Amazon. Offers programmatic advertising features, including video and audio ads. Amazon DSP is growing faster and has more momentum.Read more
Amazon Sponsored Ads FAQ
What is Amazon Sponsored Ads and what does Amazon Sponsored Ads do?
Amazon Sponsored Ads is a pay-per-click advertising platform that allows businesses to promote their products on Amazon. It offers various ad formats, targeting options, and reporting tools to help increase product visibility and drive sales. Advertisers only pay when a customer clicks their ad.
How does Amazon Sponsored Ads integrate with other tools?
Amazon Sponsored Ads integrates seamlessly with Amazon Ads, providing various features and API access for streamlined campaign management. It offers robust reporting tools to track key metrics like impressions, clicks, and conversions, enabling data-driven optimization.
What the main competitors of Amazon Sponsored Ads?
Alternatives to Amazon Sponsored Ads include Amazon Advertising, Kartapult, DIGIMARQ, and BigSpy. These platforms offer various features like AI-powered campaign management, competitor ad analysis, and cross-platform advertising solutions. Some specialize in specific ecommerce platforms or leverage technologies like AR and Web3 for enhanced ad engagement.
Is Amazon Sponsored Ads legit?
Yes, Amazon Sponsored Ads is a legitimate advertising platform. It's safe and directly managed by Amazon, allowing businesses to reach customers searching for products on the platform. While effective for increasing visibility, users note it can be expensive and requires careful management for profitability.
How much does Amazon Sponsored Ads cost?
Amazon Sponsored Ads pricing is based on a cost-per-click (CPC) model. There is no fixed monthly fee. You set your budget, and you are charged only when someone clicks on your ad. More information on bidding and budgeting can be found on Amazon's advertising resources.
Is Amazon Sponsored Ads customer service good?
Customer reviews on Amazon Ads' customer service are mixed. While some users praise the easy accessibility and helpfulness of customer support, others mention difficulty reaching support or a lack of a direct phone number.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.