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Videoamp

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Company health

Employee growth
21% increase in the last year
Web traffic
34% decrease in the last quarter
Financing
June 2023 - $607M

Ratings

Glassdoor
2.8/5
(147)

Videoamp description

VideoAmp is a software platform designed for planning and optimizing television advertising campaigns. It helps advertisers make informed decisions about their TV ad placements by providing data and insights into audience reach and campaign performance. VideoAmp aims to bridge the gap between traditional linear TV and digital advertising, allowing for a more unified and measurable approach.


Who is Videoamp best for

VideoAmp is a software platform designed for planning and optimizing television advertising campaigns. It provides data-driven insights into audience reach and campaign performance, bridging the gap between traditional linear TV and digital advertising. VideoAmp is best suited for smaller businesses.

  • Best fit for small businesses.

  • There is no data about industry fit.


Videoamp features

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VideoAmp can track ad spend and calculate ROI with its measurement and optimization tools.

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VideoAmp offers tools to track, measure, and analyze ad campaign performance across various platforms.

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VideoAmp offers tools to plan, execute, and monitor advertising campaigns across various platforms.

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VideoAmp automatically adjusts ad campaigns using algorithms and machine learning.


Videoamp alternatives

  • Logo of Amazon Sponsored Ads
    Amazon Sponsored Ads
    Better fit for e-commerce businesses selling on Amazon. More user-friendly and reliable. A Videoamp alternative focused on sponsored product ads.
    Read more
  • Logo of Kartapult
    Kartapult
    Better fit for small to medium-sized businesses focused on direct-to-consumer brands. Provides AI-powered automation and campaign management for Facebook and Google Ads. Boasts positive user reviews, especially regarding customer support and AI features.
    Read more
  • Logo of BigSpy
    BigSpy
    Better fit for a wider range of company sizes and industries. Focuses on competitor ad analysis across multiple platforms including Facebook, Instagram, Google, and Youtube. A Videoamp alternative and competitor, BigSpy offers a large ad database with powerful filtering. However, users have raised concerns about pricing and the free version's limitations.
    Read more
  • Logo of wetracked.io
    wetracked.io
    Better fit for small to medium Shopify businesses focused on ad tracking and optimization. Has growing momentum. Users love the accurate tracking and easy integration with ad platforms.
    Read more
  • Logo of Shareaholic
    Shareaholic
    Better for audience growth and engagement, especially through social media. Has more momentum and offers a free plan. A Videoamp alternative and competitor.
    Read more
  • Logo of Criteo Commerce Growth
    Criteo Commerce Growth
    Better for e-commerce, retail, and consumer goods. Has broader industry applications. More established, with larger employee base but slower company growth. Negative sentiment around pricing and customer support.
    Read more

Videoamp FAQ

  • What is Videoamp and what does Videoamp do?

    VideoAmp is a software platform that streamlines and optimizes television ad campaigns. It provides data-driven insights into audience reach and campaign performance, bridging the gap between traditional TV and digital advertising for a more unified and measurable approach. This helps advertisers make informed decisions about TV ad placements.

  • How does Videoamp integrate with other tools?

    VideoAmp integrates with major media buying platforms and data providers to streamline workflows. This allows for automated campaign management, reporting, and optimization across various channels, including linear TV and digital platforms. It facilitates a unified view of campaign performance.

  • What the main competitors of Videoamp?

    Videoamp's main competitors include Amazon Sponsored Ads, Kartapult, Criteo Commerce Growth, and other advertising platforms focusing on measurement and optimization. These alternatives offer similar features for campaign management and performance analysis.

  • Is Videoamp legit?

    VideoAmp appears to be a legitimate platform for TV ad campaign planning and optimization. However, user reviews on Glassdoor are mixed, with an average rating of 2.77 out of 5 stars. Consider exploring alternative platforms like Amazon Sponsored Ads or Kartapult depending on your specific advertising needs.

  • How much does Videoamp cost?

    Videoamp doesn't publicly disclose its pricing. Contact their sales team for a customized quote based on your specific needs and to determine if Videoamp is worth the investment for your video advertising campaigns.

  • Is Videoamp customer service good?

    There is no information available about Videoamp's customer service.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.