Last updated on
Company health
Ratings
Adobe Advertising Cloud description
Adobe Advertising Cloud is a suite of tools designed to help businesses manage their online advertising across multiple channels like search engines, social media, and connected TV. It allows you to create, automate, and track your campaigns, as well as analyze their performance in one dashboard. Adobe Advertising Cloud also integrates with other Adobe products, like Analytics and Creative Cloud, for a more streamlined workflow. This platform is best suited for larger companies with robust marketing departments.
Who is Adobe Advertising Cloud best for
Adobe Advertising Cloud is a comprehensive advertising platform best suited for large enterprises with existing Adobe ecosystem investments. Users praise its robust analytics, automation, and dynamic creative optimization. However, some note a steep learning curve and high cost. Consider Adobe Advertising Cloud if you need a powerful, integrated solution and have the resources to manage it.
-
Best for large enterprises with robust marketing teams.
-
Ideal for Finance, Software, Education, and Marketing industries.
Adobe Advertising Cloud features
| Supported Adobe Advertising Cloud supports cross-channel campaign reporting and provides a unified view of campaign performance. |
| Supported Adobe Advertising Cloud integrates with Adobe Creative Cloud, streamlining ad creation. |
| Supported Adobe Advertising Cloud manages campaigns across multiple platforms with advanced targeting. |
| Supported Adobe Advertising Cloud supports programmatic advertising, automating ad buying across channels. |
| Supported Adobe Advertising Cloud integrates data from various sources, especially within the Adobe ecosystem. |
| Supported Adobe Advertising Cloud supports cross-channel campaigns across search, social, and display channels. |
| Supported Adobe Advertising Cloud uses AI/ML algorithms to optimize bids, budget, and targeting. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Ease of Use
Reliability and Performance
Ease of Implementation
Adobe Advertising Cloud reviews
We've summarised 98 Adobe Advertising Cloud reviews (Adobe Advertising Cloud G2 reviews) and summarised the main points below.
- Comprehensive and integrated platform for managing multi-channel advertising campaigns.
- Robust data analytics and reporting capabilities, enabling data-driven decisions.
- Automated bidding algorithms and portfolio management for optimized ad spend.
- Dynamic creative optimization and personalized ad experiences.
- Seamless integration with other Adobe products like Analytics and Creative Cloud.
- High cost and complex setup, especially for smaller businesses.
- Steep learning curve for new users, requiring significant time and effort.
- Occasional bugs and technical issues, impacting data accuracy and reporting.
- Limited flexibility in budget adjustments and campaign management.
- Integration limitations with non-Adobe products and older file formats
Adobe Advertising Cloud pricing
The commentary is based on 16 reviews from Adobe Advertising Cloud G2 reviews.
Adobe Advertising Cloud's pricing is often cited as a major drawback, described as "expensive," "pricey," and having a "steep cost." While some find the cost worthwhile due to its robust features and integration with other Adobe products, others suggest exploring alternative tools for better value. Budget limitations and spending thresholds are common concerns.
Users sentiment
Adobe Advertising Cloud alternatives
Quantcast PlatformBetter for smaller businesses. Easier to use with excellent customer support. Provides strong performance, especially for direct response campaigns. Offers valuable audience insights and reporting. However, it has higher platform fees and less budget control. Consider this Adobe Advertising Cloud competitor.Read more
AdScaleBetter fit for smaller e-commerce businesses. Has stronger momentum based on employee growth. Focuses more on automation and AI-powered ad optimization.Read more
BasisBetter fit for small to medium businesses seeking centralized campaign management and automation. Focuses on streamlining operations and maximizing ad budgets. Offers more educational resources and support.Read more
Google AdsBetter for smaller businesses. Broader industry applicability. More accessible pricing. Simpler interface for campaign management.Read more
KartapultBetter fit for small to medium-sized businesses focused on direct-to-consumer marketing. Simpler to use with positive feedback on customer support. Primarily focuses on Google and Facebook ad management. A good Adobe Advertising Cloud competitor.Read more
RollWorks Account-Based PlatformBetter for B2B and ABM, particularly for medium-sized businesses. Has a smaller feature set focused on account identification, engagement, and sales intelligence. Shows less momentum currently.Read more
Adobe Advertising Cloud FAQ
What is Adobe Advertising Cloud and what does Adobe Advertising Cloud do?
Adobe Advertising Cloud is a comprehensive platform for managing online advertising across various channels. It offers tools for campaign creation, automation, tracking, and analysis, integrating with other Adobe products. Ideal for large businesses, it facilitates data-driven decisions and personalized ad experiences.
How does Adobe Advertising Cloud integrate with other tools?
Adobe Advertising Cloud integrates seamlessly with other Adobe products, such as Analytics and Creative Cloud, streamlining workflows. It also supports data integration from various sources, enabling comprehensive campaign management and analysis within the Adobe ecosystem. However, integration with non-Adobe products may be limited.
What the main competitors of Adobe Advertising Cloud?
Top alternatives to Adobe Advertising Cloud include Basis, Quantcast, and AdScale. These platforms offer similar advertising management features, often with more transparent pricing and easier setup, making them suitable for a wider range of businesses.
Is Adobe Advertising Cloud legit?
Yes, Adobe Advertising Cloud is a legitimate software offering from Adobe. It's a safe and comprehensive platform best suited for large businesses seeking robust advertising solutions, especially those already within the Adobe ecosystem. However, it is known for its high cost and complex setup.
How much does Adobe Advertising Cloud cost?
I'm sorry, but specific pricing details for Adobe Advertising Cloud are not publicly available. Contact Adobe directly to discuss product pricing and determine if it's worth it for your advertising needs.
Is Adobe Advertising Cloud customer service good?
Customer support experiences with Adobe Advertising Cloud are mixed. While some users praise the helpful and responsive support team, others have found the account management unhelpful and deceptive, especially during setup.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.