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AdEspresso by Hootsuite description
AdEspresso by Hootsuite helps mid-sized businesses get the most out of their online advertising on Facebook and Instagram. It helps you find the right audience for your ads by testing different versions of your ads and seeing which ones perform best. With AdEspresso, you can create and manage all your ads in one place, track how they're doing, and get reports on their performance.
Who is AdEspresso by Hootsuite best for
AdEspresso by Hootsuite is a user-friendly platform designed to help mid-sized businesses maximize their Facebook and Instagram ad campaigns. Users praise its intuitive interface, time-saving automation, and insightful reporting. However, some have noted issues with customer support and occasional technical glitches. If you're looking to streamline your social media advertising, AdEspresso may be a good fit, but be prepared for a potential learning curve with advanced features.
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Best for mid-sized businesses (101-1000 employees) looking to optimize Facebook and Instagram ads.
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Ideal for marketing and advertising teams.
AdEspresso by Hootsuite features
| Supported AdEspresso offers reporting dashboards, custom reports, and data organization features. |
| Supported AdEspresso supports campaign management, including budget setting, targeting, and performance tracking. |
| Supported AdEspresso uses algorithms and rules to analyze data and optimize campaigns, maximizing budget effectiveness. |
| Supported AdEspresso supports budget management via budget pacing and campaign editing within Hootsuite. |
| Supported AdEspresso supports audience targeting with features like custom audiences, detailed targeting, retargeting, and geo-targeting. |
AdEspresso by Hootsuite reviews
We've summarised 76 AdEspresso by Hootsuite reviews (AdEspresso by Hootsuite TrustPilot reviews and AdEspresso by Hootsuite G2 reviews) and summarised the main points below.
- User-friendly interface for creating and managing ads.
- Time-saving automation and campaign optimization.
- A/B testing capabilities for improved ad performance.
- Detailed reporting and analytics on campaign performance.
- Centralized platform for managing Facebook, Instagram, and Google Ads.
- Poor customer support with slow response times and unresolved issues.
- Occasional technical bugs and campaign failures.
- Unexpected charges and difficulty obtaining refunds.
- Limited platform integration beyond Facebook and Instagram.
- Advanced features can have a steep learning curve.
AdEspresso by Hootsuite pricing
The commentary is based on 14 reviews from AdEspresso by Hootsuite G2 reviews.
AdEspresso offers a 14-day free trial, which is appreciated by users. However, the consensus is that the pricing after the trial is expensive, especially for small businesses or startups. Some users find the cost worthwhile due to the time-saving features and improved ROI.
See the AdEspresso by Hootsuite pricing page.
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AdEspresso by Hootsuite has a free trial.
Starter
The plan includes unlimited ad accounts for Facebook and Instagram campaigns along with essential features.
Plus
The plan includes all features from the Starter plan plus additional features such as cross-campaign customized performance triggers, Facebook & Instagram multi-page bulk creation, campaign approval, onboarding management, up to 15 seats for the team, optional view-only access for certain team members and clients, and white label for reports and collaboration tools.
Enterprise
The plan includes all features from the Plus plan plus a dedicated Facebook Marketing Consultant, at least 1 hour of live training and strategy planning per month, unlimited seats, mandatory campaign approval, API access, and Salesforce contacts sync.
AdEspresso by Hootsuite alternatives
RevealbotBetter for automation and cross-platform ad management. Has broader platform integration, including Google Ads. Website traffic is growing faster. A better fit for B2B SaaS and agencies.Read more
WASKSupports Google Ads and Instagram Ads integrations. More affordable, with positive user reviews on pricing. Caters to a wider range of business sizes. Users praise the proactive customer support and comprehensive campaign management features. However, some users find the platform less user-friendly and desire more design templates. An AdEspresso alternative and competitor.Read more
AdScaleBetter fit for e-commerce businesses. Emphasizes AI-powered automation for campaign management and ad copywriting. Integrates with Google Ads.Read more
Google AdsBetter for larger businesses and diverse industries. Broader advertising reach beyond Facebook and Instagram. More powerful analytics and scalability, but potentially more complex.Read more
KartapultBetter for direct-to-consumer brands. Focuses on AI-powered campaign automation and optimization. Higher user ratings on G2. Positive user feedback on customer support and AI features.Read more
FCC Ads ManagerSpecifically designed for advertising on Flipkart, catering to businesses selling on the platform. Has broader appeal across various business sizes. Shows stronger employee growth momentum, indicating potential for faster development and innovation.Read more
AdEspresso by Hootsuite FAQ
What is AdEspresso by Hootsuite and what does AdEspresso by Hootsuite do?
AdEspresso by Hootsuite is a social media advertising platform designed to help businesses optimize their Facebook and Instagram ad campaigns. It offers tools for A/B testing, campaign automation, performance reporting, and targeted audience selection, enabling users to improve ad performance and maximize ROI.
How does AdEspresso by Hootsuite integrate with other tools?
AdEspresso integrates with Facebook, Instagram, and Google Ads, allowing for centralized campaign management. It streamlines ad creation, management, and tracking across these platforms. However, users note limited integrations beyond these core platforms.
What the main competitors of AdEspresso by Hootsuite?
AdEspresso's main competitors include Revealbot, WASK, AdScale, Google Ads, and Kartapult. These platforms offer similar advertising campaign management, automation, and optimization features across various platforms like Facebook, Instagram, and Google Ads.
Is AdEspresso by Hootsuite legit?
Yes, AdEspresso by Hootsuite is a legitimate advertising management platform. It's a safe and useful tool for managing and optimizing Facebook and Instagram ad campaigns, especially for mid-sized businesses seeking improved ad performance. However, some users have reported issues with customer support and occasional bugs.
How much does AdEspresso by Hootsuite cost?
AdEspresso by Hootsuite offers three paid plans: Starter for $49/month, Plus for $99/month, and Enterprise for $259/month. A 14-day free trial is available. There is no free plan. Is AdEspresso worth it? It depends on your ad campaign management needs and budget.
Is AdEspresso by Hootsuite customer service good?
Customer reviews on AdEspresso's support are mixed. While some users praise the helpful and readily available support staff, others report slow response times, unresolved issues, and difficulty obtaining refunds. Some even describe the customer service as "outrageous" and "trash."
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.