From SaaS shortlist to AI automation

Don't get left behind. Show Gralio how you work and our revolutionary new tool will return step-by-step guidance plus the exact software - or AI - to accelerate your work.

Logo of AdEspresso by Hootsuite

AdEspresso by Hootsuite

Website LinkedIn Twitter

Last updated on

Company health

Employee growth
18% increase in the last year
Web traffic
3% decrease in the last quarter

Ratings

G2
3.6/5
(74)
Glassdoor
4.0/5
(791)

AdEspresso by Hootsuite description

AdEspresso by Hootsuite helps mid-sized businesses get the most out of their online advertising on Facebook and Instagram. It helps you find the right audience for your ads by testing different versions of your ads and seeing which ones perform best. With AdEspresso, you can create and manage all your ads in one place, track how they're doing, and get reports on their performance.


Who is AdEspresso by Hootsuite best for

AdEspresso by Hootsuite is tailored for mid-sized businesses seeking to enhance their Facebook and Instagram advertising results. We find that users particularly value its user-friendly interface, time-saving automation, and A/B testing capabilities. It's a centralized platform for managing campaigns, providing detailed reporting and analytics. However, some users report issues with customer support and occasional technical bugs, so keep that in mind!

  • Perfect for mid-sized businesses (101-1000 employees) aiming to amplify their social media ad performance.

  • Great for the marketing and advertising sector looking to get the most out of their online campaigns.


AdEspresso by Hootsuite features

Supported

Cross-Channel Advertising: One solution for all the advertising channels you need. Less time spent switching from one Ads Manager to the other, more time making money.

Supported

Campaign Analytics: Web, PDF, Email, Excel – Get the actionable insights you need, when you need them.

Supported

Campaign Optimization: Get easy access to your clients’ accounts and have them approve your campaigns before going live. In one click.

Supported

Marketing Skills: Take your marketing skills to the next level with the most trustworthy resources at your fingertips.

Supported

Automated Ad Creation: Quickly turn your best performing posts into ads – and keep them updated automatically.

Supported

Create Your Campaigns: You can choose to create campaigns on Facebook, or Instagram using AdEspresso’s intuitive campaign creation flow! No more switching from a platform to another, now you can create all your advertising campaigns in one single place.

Supported

PDF Reporting: You are now able to get a PDF report of your data at any moment. It can be weekly, bi-weekly, monthly or even custom, up to you!


AdEspresso by Hootsuite reviews

We've summarised 76 AdEspresso by Hootsuite reviews (AdEspresso by Hootsuite TrustPilot reviews and AdEspresso by Hootsuite G2 reviews) and summarised the main points below.

Pros of AdEspresso by Hootsuite
  • User-friendly interface for creating and managing ads.
  • Time-saving automation and campaign optimization.
  • A/B testing capabilities for improved ad performance.
  • Detailed reporting and analytics on campaign performance.
  • Centralized platform for managing Facebook, Instagram, and Google Ads.
Cons of AdEspresso by Hootsuite
  • Poor customer support with slow response times and unresolved issues.
  • Occasional technical bugs and campaign failures.
  • Unexpected charges and difficulty obtaining refunds.
  • Limited platform integration beyond Facebook and Instagram.
  • Advanced features can have a steep learning curve.

AdEspresso by Hootsuite pricing

The commentary is based on 15 reviews from AdEspresso by Hootsuite G2 reviews.

We find that AdEspresso's pricing is a common concern. Users appreciate the free trial, but some find the subsequent cost a bit high, especially for smaller businesses or those just starting out. However, many feel the time-saving features and improved ROI justify the expense.

See the AdEspresso by Hootsuite pricing page.

  • AdEspresso by Hootsuite has a free trial.

Starter
$49 per month

Unlimited ad accounts, Facebook, and Instagram campaigns, essential features. Spend limit: $1,000/month.

Plus
$99 per month

Everything in Starter plan + cross-campaigns customized performance triggers, Facebook & Instagram multi-page bulk creation, campaign approval, onboarding management, up to 15 seats for your team, optional view-only access for certain team members and clients, white label for reports and collaboration tools.

Enterprise
$259 per month

Everything in Plus plan + dedicated Facebook Marketing Consultant, starting from 1 hour of live training and strategy planning per month, unlimited seats, mandatory campaign approval, API access, Salesforce contacts sync.


AdEspresso by Hootsuite alternatives

  • Logo of Smartly.io
    adespresso-by-hootsuite vs Smartly.io
    Automates social media ads, scales campaigns, boosts ROI.
    Read more
  • Logo of Skai
    Skai
    AI platform consolidating multi-channel ads for optimized campaign performance.
    Read more
  • Logo of Hootsuite Social Advertising
    Hootsuite Social Advertising
    Manage, optimize, and analyze social ad campaigns across networks.
    Read more
  • Logo of Adsmurai Marketing Platform
    Adsmurai Marketing Platform
    Automate, optimize, and scale social media ad campaigns.
    Read more
  • Logo of Madgicx
    Madgicx
    AI-powered ad automation for Facebook, Instagram, and Google.
    Read more
  • Logo of Facebook for Business
    Facebook for Business
    Connect, advertise, and grow your business across Meta's apps.
    Read more

AdEspresso by Hootsuite FAQ

  • What is AdEspresso by Hootsuite and what does AdEspresso by Hootsuite do?

    AdEspresso by Hootsuite is a platform designed to help businesses optimize their Facebook and Instagram ad campaigns. We find that it simplifies ad creation, management, and analysis, offering features like A/B testing and automated optimization. It's ideal for mid-sized businesses looking to improve their social media advertising results.

  • How does AdEspresso by Hootsuite integrate with other tools?

    AdEspresso primarily focuses on Facebook and Instagram advertising. While it offers a centralized platform for managing these, integrations beyond these platforms are limited, which might be a consideration for businesses advertising on other channels.

  • What the main competitors of AdEspresso by Hootsuite?

    We find that AdEspresso by Hootsuite's main competitors are Smartly.io, Skai, Hootsuite Social Advertising, Madgicx, Facebook for Business, and AdsMurai Marketing Platform. These alternatives offer similar advertising and campaign management features.

  • Is AdEspresso by Hootsuite legit?

    Yes, AdEspresso by Hootsuite is a legitimate advertising tool. We find it's generally safe and reliable, though some users have reported occasional bugs and customer support issues. It integrates well with Facebook and Instagram ads.

  • How much does AdEspresso by Hootsuite cost?

    AdEspresso by Hootsuite offers three paid plans: Starter for $49/month, Plus for $99/month, and Enterprise for $259/month. They also have a free trial available. There are no free plans.

  • Is AdEspresso by Hootsuite customer service good?

    We find that user reviews on AdEspresso's customer service are mixed. While some users praise the helpful and supportive staff, others report slow response times, unresolved issues, and difficulty obtaining refunds. It appears that your experience may vary.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.