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33Across description
33Across helps online businesses adapt to the changing online advertising world without third-party cookies. Their software, Lexicon, helps publishers sell ad space and advertisers reach the right audiences in a privacy-conscious way. By building a network of user data from various sources, 33Across allows targeted advertising without relying on traditional tracking methods. They partner directly with websites and ad platforms to make this process seamless for everyone involved.
Who is 33Across best for
33Across offers cookieless advertising solutions for publishers and advertisers. Lexicon, their flagship product, enables targeted advertising without relying on traditional tracking methods. Users praise its seamless platform integration and improved ad revenue. However, some find the user interface confusing and customer support slow. This platform is ideal for companies looking to adapt to a privacy-focused advertising landscape.
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Best fit for small to enterprise-level businesses seeking cookieless advertising solutions.
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Ideal for publishers, ad platforms, and data companies in the online advertising industry.
33Across features
| Supported 33Across offers cookieless personalization using Lexicon. |
| Supported 33Across supports programmatic advertising through its platform and SSP capabilities. |
| Supported 33Across activates campaigns using cookieless targeting via Lexicon. |
33Across reviews
We've summarised 124 33Across reviews (33Across G2 reviews) and summarised the main points below.
- Cookie-less browsing and enhanced user privacy.
- Seamless platform integration.
- Increased ad revenue for publishers.
- Good reporting features.
- Addressable infrastructure for programmatic advertising.
- Outdated WordPress installation instructions.
- Documentation needs improvement.
- UI can be confusing and granular.
- Customer support can be slow and unresponsive.
- High cost and unclear ROI
33Across alternatives
HubSpot Marketing HubBetter for inbound marketing and lead generation. Broader industry applicability. Has more momentum based on employee growth. A 33Across alternative and competitor.Read more
Brevo Marketing PlatformBetter for small to medium businesses seeking affordable all-in-one marketing and CRM. A 33Across alternative focusing on email, SMS, and WhatsApp, not just programmatic advertising.Read more
Google AdsBetter for advertisers focused on broader reach and diverse campaign types. Not privacy-focused and relies on cookies. Less specialized for cookieless environments.Read more
RollWorks Account-Based PlatformBetter for B2B companies focused on account-based marketing and sales. RollWorks offers account identification and tailored insights.Read more
Cross Pixel MediaContextual targeting focus. Has faster website traffic growth but declining employee growth. A 33Across competitor and alternative for advertisers.Read more
33Across FAQ
What is 33Across and what does 33Across do?
33Across offers Lexicon, a software solution designed for cookieless advertising. It helps publishers sell ad space and advertisers target audiences in a privacy-preserving manner. By aggregating user data from diverse sources, 33Across facilitates targeted advertising without relying on traditional tracking methods, benefiting both publishers and advertisers.
How does 33Across integrate with other tools?
33Across integrates directly with websites and ad platforms through its Lexicon platform. This facilitates seamless programmatic advertising and cookieless personalization for publishers and advertisers. It enables data sharing and campaign activation without relying on third-party cookies.
What the main competitors of 33Across?
Top alternatives to 33Across include BritePool, HubSpot Marketing Hub, and RollWorks. These platforms offer similar advertising and marketing solutions, often with broader feature sets encompassing marketing automation, account-based marketing, and customer relationship management (CRM).
Is 33Across legit?
Yes, 33Across is a legitimate advertising technology company. They offer cookieless advertising solutions, which is safe for user privacy. However, some users find their platform costly and complex, while others praise its innovative approach and reporting features.
How much does 33Across cost?
I couldn't find pricing details for 33Across. For the most current pricing information, it's best to contact 33Across directly. This will allow you to discuss your specific needs and get a tailored quote.
Is 33Across customer service good?
Customer reviews on 33Across's customer service are mixed. Some users mention helpful and supportive interactions, while others express concerns about slow response times and a lack of proactiveness. Overall, there's a sentiment that customer service could be improved.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.