Sprout Social vs HeyOrca

by Gralio Feb 06, 2025

Sprout Social and HeyOrca are both robust social media management platforms, but they cater to different needs. Sprout Social is better for businesses prioritizing in-depth analytics and broad platform support, while HeyOrca shines in client collaboration and approval workflows. Choose Sprout Social for data-driven social media strategies and HeyOrca for seamless teamwork and client management.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2843 reviews and 60 websites, saving 16 hours, 17 minutes of reading.

Sprout Social

Website LinkedIn Twitter

HeyOrca

Website LinkedIn Twitter

About

Sprout Social is a social media management platform designed for businesses of all sizes. It offers a suite of tools to manage social media interactions, schedule posts, analyze performance, and listen to what customers are saying online. Sprout Social aims to streamline social media activities, provide data-driven insights, and help businesses maximize the impact of their social media presence.

HeyOrca is a social media management platform designed for teams and agencies working with multiple clients. It allows you to schedule content across major platforms, collaborate with your team and clients on content creation, and streamline the approval process. HeyOrca also offers social media analytics and reporting to measure your social media performance. It's known for its ease of use and client-friendly interface, making it simple for clients to review and approve content.

Summary

Main difference

Sprout Social is a comprehensive social media management platform ideal for businesses focused on detailed analytics and broad platform support, including robust Instagram functionality. HeyOrca excels in streamlining client collaboration and approval workflows, making it better suited for agencies or teams working closely with clients.

Relative strengths of Sprout Social (compared to HeyOrca)

Stronger analytics and reporting features across various platforms, including detailed Instagram insights.
Wider platform integration, supporting more social media channels than HeyOrca.
More comprehensive social listening capabilities for monitoring brand mentions and industry trends.

Relative weaknesses of Sprout Social (compared to HeyOrca)

Less intuitive client collaboration and approval features compared to HeyOrca.
Pricing can be less transparent and potentially more expensive depending on needs.
Some users report occasional data retrieval issues and API limitations.

Who should use Sprout Social VS. HeyOrca

Sprout Social is a user-friendly social media management platform best for businesses of all sizes. Users love its intuitive interface and robust reporting features. However, some have reported issues with data accuracy and Instagram integration. Sprout Social streamlines social media activities, providing valuable insights to maximize your online presence.

HeyOrca is a user-friendly social media management platform built for teams and agencies. It simplifies content scheduling, client collaboration, and approval workflows. Users praise its intuitive interface and excellent customer support, while some note occasional bugs and limitations with the mobile app. HeyOrca is best for those seeking streamlined social media management with a client-centric approach.

Best for small, medium, and large businesses.
Ideal for marketing & advertising, but suitable for most industries.

Best fit for small marketing teams and agencies.
Ideal for marketing and advertising agencies managing multiple client accounts.

Sprout Social and HeyOrca features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Twitter integration

Supported

Sprout Social allows scheduling single Tweets, but not threads.

Supported

HeyOrca allows scheduling posts to Twitter (X).
Instagram integration

Supported

Sprout Social allows scheduling posts to both Instagram business and creator accounts.

Supported

HeyOrca supports scheduling posts to Instagram business and creator accounts.
Impressions and reach

Supported

Sprout Social offers robust analytics with detailed reports on impressions and reach. It provides a comprehensive view of content performance across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Supported

HeyOrca can track impressions and engagement, allowing you to see post interactions.
LinkedIn integration

Partially supported

Sprout Social allows scheduling posts to LinkedIn Company Pages, but not to personal profiles.

Supported

HeyOrca supports scheduling posts to both LinkedIn personal and business pages.
Facebook integration

Partially supported

Sprout Social allows scheduling posts to Facebook pages. The possibility of scheduling posts to Facebook groups is not clear.

Partially supported

HeyOrca allows scheduling posts to Facebook pages, but not groups.
Engagement metrics

Supported

Sprout Social allows tracking of likes, comments, shares, retweets, mentions, and platform-specific engagement metrics through its analytics tools and customizable reports.

Supported

HeyOrca tracks likes, comments, shares, retweets, and other platform-specific metrics.

Qualities

Value and Pricing Transparency

-0.79

Strongly negative sentiment

+0.33

Rather positive sentiment
Customer Service

+0.6

Rather positive sentiment

+1

Strongly positive sentiment
Ease of Use

+0.84

Strongly positive sentiment

+0.85

Strongly positive sentiment
Reliability and Performance

+0.21

Neutral sentiment

+0.67

Rather positive sentiment
Ease of Implementation

+0.51

Rather positive sentiment

+1

Strongly positive sentiment
Scalability

+0.25

Neutral sentiment

No data

Sprout Social and HeyOrca Pricing

No data

User sentiment

Strongly negative

-0.79

See full Pricing page

HeyOrca's pricing is based on a monthly subscription fee per calendar, with a minimum purchase of 5 calendars. Each calendar includes unlimited users and up to 10 social accounts. They offer a free trial on all plans.

Plans

User sentiment

Rather positive

+0.33

See full Pricing page

Sprout Social and HeyOrca review insights

2792 reviews analysed from

Users love

Intuitive and user-friendly interface, praised for ease of navigation.
Smart Inbox effectively aggregates messages, comments, and mentions.
Robust reporting features provide valuable insights and easy report generation.
Seamless integration with other platforms for social media publishing.

Easy-to-use and intuitive interface, making it simple to schedule and manage content.
Excellent customer support that is responsive and helpful.
Streamlines collaboration with clients through an efficient approval process.
Calendar view provides a clear visual overview of scheduled content.
Regular updates and new feature releases keep the platform current with social media trends.

Users dislike

Data retrieving issues: Some users report issues with data accuracy and APIs.
Connecting Instagram accounts can be a bit of a task.
Social listening data loading can be slow when changing queries.
Limited Instagram Story functionality, especially on mobile.

Tagging people/accounts can be difficult and sometimes inaccurate.
Reporting could be more robust with more in-depth analytics.
Mobile app has limited functionality and could be improved.
Occasional bugs and glitches can disrupt workflow.
LinkedIn frequently disconnects and requires re-authorization.

Sprout Social and HeyOrca Ratings

G2

4.4/5

(2515)
TrustPilot

2.0/5

(51)
Glassdoor

4.1/5

(568)

G2

4.8/5

(282)

Company health

Employee growth

5% increase in the last year

26% increase in the last year

Web traffic

9% decrease in the last quarter

7% increase in the last quarter

Financing

September 2018 - $111M

February 2017 - $2M

How do Sprout Social's detailed analytics compare with HeyOrca's reporting capabilities?

Sprout Social offers more robust and detailed analytics reporting compared to HeyOrca. While HeyOrca provides basic reporting functionality, Sprout Social offers in-depth analytics covering impressions, reach, and a wide range of engagement metrics across various platforms. Users praise Sprout Social's comprehensive reporting features and easy report generation, while HeyOrca users desire more robust analytics.

Which product better facilitates client collaboration and content approvals, Sprout Social or HeyOrca?

HeyOrca is clearly better for client collaboration and content approvals. Its core design includes features like client-specific approval workflows and a client-friendly interface, directly addressing the needs of teams working with multiple clients. While Sprout Social offers strong reporting and general social media management features, it doesn't emphasize client collaboration and approval processes to the same extent as HeyOrca.

What are the advantages of Sprout Social?

Sprout Social offers robust analytics with detailed reports on impressions, reach, and engagement across various platforms, including TikTok, which HeyOrca lacks. It also boasts a highly intuitive and user-friendly interface praised for easy navigation. Sprout Social integrates seamlessly with other platforms for social media publishing, streamlining workflows. While both platforms offer Instagram integration, Sprout Social supports scheduling to both business and creator accounts. Finally, Sprout Social caters to a wider range of industries, suggesting broader applicability.

What are the disadvantages of Sprout Social?

Sprout Social has some limitations regarding specific integrations. It doesn't support scheduling Twitter threads, and Instagram Story functionality, especially on the mobile app, is limited. Some users have reported data accuracy issues with APIs and slow loading times for social listening data. Connecting Instagram accounts can also be cumbersome for some users.

Alternatives to Sprout Social and HeyOrca

SOCi

SOCi is a marketing platform designed for businesses with multiple locations. It helps manage online presence across different locations and platforms like Google, Facebook, Yelp, etc. It offers tools for managing local listings, online reviews, social media, and even local ads. SOCi uses AI to analyze data and automate tasks, promising to save time and improve online engagement for your business.

Picmaker

Picmaker is an AI-powered social media management tool designed for businesses of all sizes. It offers a comprehensive suite of features, including content creation, scheduling, analytics, and engagement tools. Picmaker stands out for its AI-powered features that assist with design, caption writing, and identifying trending topics. It allows businesses to streamline their social media efforts, from creating engaging content to analyzing performance, all within a single platform.

Kontentino

Kontentino is a social media management tool designed for marketing teams and agencies of all sizes. It offers a centralized platform to plan, create, schedule, approve, and analyze social media content across various platforms. Kontentino streamlines collaboration between team members and with clients, simplifying approval workflows and ensuring brand consistency. Its intuitive interface and automation features aim to save time and improve social media management efficiency.

Sprinklr Social

Sprinklr Social is a comprehensive social media management tool designed for large enterprises. It offers a suite of features for managing your brand's presence across multiple social media platforms. With Sprinklr Social, you can publish and schedule content, track performance, analyze sentiment, and engage with your audience. Its strengths include AI-powered insights, workflow automation, and robust reporting capabilities, making it suitable for managing complex social media strategies across various departments.

Vista Social

Vista Social is a social media management platform for businesses of all sizes. It offers tools for publishing and scheduling content, tracking engagement, analyzing performance, managing reviews, and more. Vista Social aims to streamline social media marketing, providing a central hub to manage various platforms, track results, and enhance online presence.

Hootsuite

Hootsuite is a social media management tool that lets companies schedule posts across various platforms like Instagram, Facebook and Twitter. It offers tools to manage content, track customer conversations, gain social media insights, and analyze data to improve social media strategies. Hootsuite is used by businesses of all sizes and is known for its user-friendly dashboard that consolidates multiple social media functions in one place.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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