BrightEdge vs Semrush

by Gralio Feb 19, 2025

BrightEdge and Semrush are both valuable SEO and digital marketing tools. BrightEdge excels in keyword research and competitor analysis, while Semrush provides a wider range of marketing functionalities. The best choice depends on your specific needs and budget.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 4912 reviews and 60 websites, saving 1 day, 3 hours, 47 minutes of reading.

BrightEdge

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Semrush

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About

BrightEdge is a suite of search engine optimization (SEO) tools designed for large businesses. It helps you understand what potential customers are searching for online and gives you recommendations on how to improve your website to rank higher in search results. This helps attract more visitors to your website, ultimately leading to increased sales and brand visibility. BrightEdge provides data analysis, competitor insights, and reporting to demonstrate the effectiveness of your SEO strategy.

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

Summary

Main difference

BrightEdge is a powerful SEO platform specializing in keyword research, competitor analysis, and content optimization, making it ideal for businesses focused on organic search. Semrush offers a broader suite of marketing tools, including SEO, PPC, social media, and content marketing, catering to businesses seeking a comprehensive digital marketing solution.

Relative strengths of BrightEdge (compared to Semrush)

Stronger keyword research and competitor analysis capabilities.
More focused on organic search and SEO.
Better customer support and training resources.

Relative weaknesses of BrightEdge (compared to Semrush)

Less comprehensive marketing tools compared to Semrush.
Can be more expensive for smaller businesses or those with limited SEO needs.
Steeper learning curve for users unfamiliar with SEO concepts.

Who is using BrightEdge and Semrush?

No data

Kevin Indig

SEO Authority | Growth Advisor | Hypergrowth Partner

Gaetano Di Nardi

Growth Advisor for B2B SaaS Companies

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

Anna York

Digital Marketing Consultant at Anna York Consulting

Brendan Hufford

SaaS Marketing - Growth through Content, Community & SEO

Show all 9 stacks

Who should use BrightEdge VS. Semrush

BrightEdge is a robust SEO suite perfect for large businesses seeking to boost their online visibility. Users praise its data cube, content advisor, and site audit features, while some find the platform slow and keyword data inaccurate. If your business needs in-depth SEO analysis and has the resources to manage a complex platform, BrightEdge may be a good fit.

Semrush is a powerful marketing platform helping businesses improve their online visibility. Ideal for small to large businesses, especially in e-commerce, media, and software, Semrush excels at competitor analysis and keyword research. Users love its actionable insights and comprehensive data, but some find the pricing challenging. Consider Semrush if you need a robust SEO and marketing tool to boost your online presence.

Best for large enterprises with dedicated SEO teams.
Ideal for E-commerce, Marketing & Advertising, and Technology.

Best fit for small to enterprise businesses.
Ideal for E-commerce, Media, Marketing, and Software companies.

BrightEdge and Semrush features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Email & SMS

Not supported

BrightEdge does not support sending emails or SMS messages.

Not supported

Semrush does not support sending emails or SMS messages.
Keyword Research

Supported

BrightEdge supports keyword research with tools for discovery, recommendations, and competitive analysis.

Supported

Semrush supports keyword research with tools and a large database.
Competitor Traffic Analysis

Not supported

BrightEdge excels at SEO competitive analysis but lacks daily and weekly traffic data analysis.

Supported

Semrush supports competitor strategy analysis using traffic data and trend analysis over time.
Enterprise SEO Solutions

Supported

BrightEdge offers advanced SEO tools designed for large organizations.

Supported

Semrush offers an Enterprise SEO platform with advanced features for large organizations.
Data-Driven Content Strategy

Supported

BrightEdge supports data-driven content strategy by offering data analysis and SEO optimization tools.

Supported

Semrush supports data-driven content strategy with keyword research, competitor analysis, and content effectiveness analysis.
Competitor insights

Supported

BrightEdge offers tools for analyzing competitors’ SEO performance and strategies, including keyword gap analysis.

Supported

Semrush offers a variety of tools for analyzing competitors’ SEO performance, including keyword analysis, backlink analysis, traffic analysis, and technical SEO audits.

Qualities

Value and Pricing Transparency

-0.09

Neutral sentiment

-0.64

Rather negative sentiment
Customer Service

+0.83

Strongly positive sentiment

+0.43

Rather positive sentiment
Ease of Use

+0.3

Rather positive sentiment

+0.67

Rather positive sentiment
Reliability and Performance

+0.41

Rather positive sentiment

+0.55

Rather positive sentiment
Ease of Implementation

-0.66

Rather negative sentiment

+0.19

Neutral sentiment
Scalability

+0.25

Neutral sentiment

-0.56

Rather negative sentiment

BrightEdge and Semrush Pricing

No data

User sentiment

Neutral

-0.09

We couldn't find a pricing page for BrightEdge.

No data

User sentiment

Rather negative

-0.64

See full Pricing page

BrightEdge and Semrush review insights

4912 reviews analysed from and

Users love

Data Cube for keyword research and competitor analysis.
Content Advisor for content optimization.
Site audit feature for technical SEO.
Customizable dashboards and reporting.
Excellent customer support and training.

SEMrush is great in that it provides not only insights and metrics but clear actions to improve a given page or an entire site!
Semrush takes 70% of the time off designing campaigns that rely on keywords, competitor behavior, or site insights.
I love the way how it shows the analytics of authority score as well as the detailed traffic report of the site.
Domain Overview, Technical SEO auditing, Keyword Research

Users dislike

Inaccurate keyword search volume data.
Keyword ranking data discrepancies.
Limited competitor analysis (only 3 competitors).
Difficult to track local rankings effectively.
Slow platform and occasional glitches.

The pricing for SEMrush can be steep, especially since the social media calendar posting feature, now costs an additional $29 per month.
SEMrush has a robust monetization system that adds up very quickly.
Price was a little high for the smallest package.
The cost - we used to be able to share accounts, but now have to register separate accounts for all users.

BrightEdge and Semrush Ratings

G2

4.4/5

(649)
Capterra

4.2/5

(44)
Glassdoor

3.3/5

(481)

G2

4.5/5

(2095)
Capterra

4.7/5

(2131)
Glassdoor

4.0/5

(272)

Company health

Employee growth

1% increase in the last year

13% increase in the last year

Web traffic

26% decrease in the last quarter

5% decrease in the last quarter

Financing

March 2013 - $62M

January 2018 - $40M

How does Semrush's broader marketing suite impact my SEO needs?

Semrush's broader marketing suite, encompassing content marketing, social media management, and paid advertising, can indirectly benefit your SEO needs. By providing insights into competitor strategies across these channels, Semrush allows for a more holistic understanding of online visibility. This can inform your SEO strategy by identifying content gaps, understanding audience engagement across platforms, and uncovering opportunities to integrate paid and organic efforts. However, if your primary focus is purely on SEO, a more specialized tool like BrightEdge might offer deeper SEO-specific functionalities.

Which product offers more accurate keyword ranking data for enterprise SEO?

BrightEdge users specifically report dissatisfaction with keyword ranking data accuracy, citing discrepancies. While Semrush doesn't have the same user feedback regarding inaccurate keyword ranking data, neither product is highlighted as excelling in this area. Therefore, based on the provided information, neither product definitively offers more accurate keyword ranking data.

What are the advantages of BrightEdge?

BrightEdge focuses specifically on SEO, providing in-depth tools for keyword research, competitor analysis, and content optimization. Its data cube and content advisor features are highly praised by users. BrightEdge also stands out with strong customer support and training. This specialized focus may be an advantage for businesses prioritizing organic search performance.

What are the disadvantages of BrightEdge?

BrightEdge has some notable disadvantages based on user reviews. These include inaccurate keyword search volume data and discrepancies in keyword ranking information. The platform's competitor analysis is limited to only three competitors, and users report difficulty tracking local rankings effectively. Additionally, some users find the platform slow and experience occasional glitches.

Alternatives to BrightEdge and Semrush

Ahrefs

Ahrefs is a suite of online tools designed to improve a website's search engine ranking and visibility. It provides data and insights on competitors, keywords, backlinks, and website content. Businesses use Ahrefs to research competitor strategies, discover relevant keywords, find link-building opportunities, audit their website for SEO issues, and track their ranking progress against competitors. Ahrefs is known for its large database and focus on data accuracy for marketing professionals.

SE Ranking

SE Ranking is an all-in-one SEO software suite designed to help businesses improve their search engine rankings. It offers a wide range of tools, including keyword research, competitor analysis, website audits, backlink monitoring, and rank tracking. SE Ranking is known for its user-friendly interface and comprehensive set of features, making it suitable for both SEO beginners and experienced professionals. It aims to provide actionable insights and data-driven recommendations to optimize website content, improve visibility, and attract more organic traffic.

Allintitle.co

Allintitle.co is a suite of Search Engine Optimization (SEO) tools designed to improve how visible your company is online. It helps you find the best keywords to attract customers and analyzes your competitors. Allintitle.co also offers tools to track your website's ranking in search results and provides insights to improve your content. Overall, it's a toolkit to make your website more attractive to search engines and gain more customers.

Similarweb

Similarweb is like a giant spyglass for the internet. It helps you understand what people are doing online, so you can make smarter decisions for your own website and marketing. Want to know who your competitors are online? Similarweb shows you. Want to see which websites are sending traffic to your competitors (so you can try to get them to send traffic to you)? Similarweb shows you that too. You can even see what keywords people are using to find your competitors, and which online ads are working best for them. Basically, if you want to know how your website stacks up against the competition and find new opportunities to grow online, Similarweb gives you the information to do it.

cognitiveSEO

cognitiveSEO is a suite of search engine optimization (SEO) tools designed to help businesses improve their website ranking on Google. Its tools analyze your website, your competitors, and keywords to find opportunities to improve your content and attract more visitors. cognitiveSEO offers features like website audits, backlink analysis, rank tracking, and content optimization suggestions. Its focus is on providing actionable insights that can be used to create a data-driven SEO strategy.

Dragon Metrics

Dragon Metrics is a global SEO software platform designed to help businesses improve their search engine rankings. It offers a comprehensive suite of tools, including rank tracking, competitor analysis, reporting, and technical SEO auditing. Dragon Metrics is known for its in-depth data, user-friendly interface, and global coverage, making it suitable for businesses of all sizes looking to boost their online visibility. It promises simplified reporting, clear insights, and ultimately, better rankings.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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