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BrightEdge description
BrightEdge is a suite of search engine optimization (SEO) tools designed for large businesses. It helps you understand what potential customers are searching for online and gives you recommendations on how to improve your website to rank higher in search results. This helps attract more visitors to your website, ultimately leading to increased sales and brand visibility. BrightEdge provides data analysis, competitor insights, and reporting to demonstrate the effectiveness of your SEO strategy.
Who is BrightEdge best for
BrightEdge is a comprehensive SEO suite tailored for large enterprises, particularly in e-commerce, retail, and tech. Users praise its data cube, content advisor, and site audit features, along with robust customer support. However, some find the platform slow, keyword data inaccurate, and competitor analysis limited. If your business has a dedicated SEO team and needs in-depth analysis, BrightEdge is a strong choice despite occasional data discrepancies.
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Best fit for large enterprises (1000+ employees).
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Ideal for E-commerce, Retail, Marketing & Advertising, and Software/IT.
BrightEdge features
| Supported BrightEdge supports keyword suggestions with tools for discovery and prioritization. |
| Supported BrightEdge supports keyword rank tracking with features like Keyword Reporting and Instant. |
| Supported BrightEdge offers tools for analyzing competitors’ SEO performance and strategies, including keyword gap analysis. |
| Supported BrightEdge supports creating custom SEO reports with selected metrics and data. |
| Supported BrightEdge supports technical SEO audits, including identifying crawl errors and other technical issues. |
| Supported BrightEdge supports content quality analysis, including keyword relevance. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
BrightEdge reviews
We've summarised 686 BrightEdge reviews (BrightEdge GetApp reviews, BrightEdge Capterra reviews and BrightEdge G2 reviews) and summarised the main points below.
- Data Cube for keyword research and competitor analysis.
- Content Advisor for content optimization.
- Site audit feature for technical SEO.
- Customizable dashboards and reporting.
- Excellent customer support and training.
- Inaccurate keyword search volume data.
- Keyword ranking data discrepancies.
- Limited competitor analysis (only 3 competitors).
- Difficult to track local rankings effectively.
- Slow platform and occasional glitches.
BrightEdge pricing
The commentary is based on 52 reviews from BrightEdge Capterra reviews and BrightEdge G2 reviews.
BrightEdge's pricing is generally considered high, especially for small to medium-sized businesses. While many reviewers find the platform's robust features and professional services justify the cost, others feel similar SEO insights can be found elsewhere for less. Budget is a key consideration for potential users.
Users sentiment
BrightEdge alternatives
Allintitle.coBetter for small and medium businesses. More user-friendly. Positive pricing sentiment. Higher G2 rating.Read more
brightedge vs SemrushBetter for small businesses and agencies. Has broader marketing functionalities beyond SEO. Higher rated and is growing faster. More expensive.Read more
SimilarwebBetter for competitive analysis and market research. Higher rated by users. More user-friendly. Negative pricing sentiment.Read more
SERPPLEBetter for users with limited budgets due to positive pricing sentiment. More suitable for small businesses and individual users. A simpler, easier to use BrightEdge alternative for keyword tracking and competitor analysis.Read more
SE RankingBetter suited for small businesses and individual SEO professionals. Has a faster pace of growth and offers a more affordable pricing model. A strong BrightEdge competitor and alternative.Read more
cognitiveSEOBetter for small businesses and agencies. Has a more affordable starting price. A BrightEdge competitor focused on actionable insights and in-depth website audits.Read more
BrightEdge FAQ
What is BrightEdge and what does BrightEdge do?
BrightEdge is an SEO platform designed for enterprise businesses. It provides keyword research, competitor analysis, and content optimization recommendations to improve search engine rankings and drive organic traffic. BrightEdge helps businesses understand customer search behavior and offers data-driven insights to enhance online visibility.
How does BrightEdge integrate with other tools?
BrightEdge integrates with Google Analytics, Google Search Console, and Adobe Analytics for data analysis. It also integrates with content management systems (CMS) and marketing automation platforms for streamlined workflows. This allows for a holistic view of SEO performance and content optimization.
What the main competitors of BrightEdge?
BrightEdge's main competitors include Semrush, Ahrefs, SE Ranking, and cognitiveSEO. These platforms offer similar SEO tools such as keyword research, competitor analysis, rank tracking, and website audits. They cater to various business sizes and needs, from individual businesses to large enterprises.
Is BrightEdge legit?
Yes, BrightEdge is a legitimate SEO software suite. It's known for its robust data analysis and reporting capabilities, especially beneficial for large businesses. However, some users have mentioned concerns about data accuracy and platform speed. If those are critical factors for you, consider exploring alternatives like Semrush or Ahrefs.
How much does BrightEdge cost?
BrightEdge does not publicly disclose its pricing. Contact their sales team for a customized quote based on your specific SEO needs and the product features that would best suit you.
Is BrightEdge customer service good?
BrightEdge receives positive feedback for its customer service. Users highlight the helpfulness and knowledge of their dedicated account representatives, frequent and valuable training sessions, and readily available support. While the platform's complexity can be overwhelming initially, the personalized guidance and support contribute to a positive overall experience.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.