ClickGUARD vs Adjust

by Gralio Feb 24, 2025

ClickGUARD is ideal for businesses heavily reliant on Google Ads and seeking robust click fraud protection. Adjust is a better choice for businesses focused on mobile app marketing analytics and require broader platform support, including iOS and Android.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 352 reviews and 60 websites, saving 2 hours, 27 minutes of reading.

ClickGUARD

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Adjust

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About

ClickGUARD is a security tool designed to protect businesses from click fraud in their online advertising campaigns. It integrates with major platforms like Google Ads and helps maximize your advertising budget by filtering out fake or illegitimate clicks. ClickGUARD provides detailed reports and visualizations to identify suspicious activity, allowing you to maintain high-quality traffic to your website and improve your return on ad spend.

Adjust is a software suite designed to help you understand and improve your mobile app's performance. It provides data on where users find your app, how they interact with it, and how well your advertising campaigns are performing. Adjust helps you make informed decisions about your marketing strategy by identifying areas for improvement and maximizing your return on investment. Its reporting tools offer clear visualizations of your app's data. Adjust is part of AppLovin, a large company specializing in marketing software for app developers.

Summary

Main difference

ClickGUARD is a specialized tool for preventing click fraud in pay-per-click advertising campaigns, primarily focused on Google Ads. Adjust is a broader mobile app marketing analytics platform that provides insights into app performance, user behavior, and campaign effectiveness across various platforms.

Relative strengths of ClickGUARD (compared to Adjust)

Focus on click fraud protection: ClickGUARD excels at identifying and blocking fraudulent clicks, a crucial feature for businesses running paid advertising campaigns.
Detailed reporting and customization: ClickGUARD provides granular reports and highly customizable rules to tailor protection to specific business needs.
Strong Google Ads integration: ClickGUARD seamlessly integrates with Google Ads, making it easy to monitor and manage click fraud within this platform.

Relative weaknesses of ClickGUARD (compared to Adjust)

Limited platform support: Compared to Adjust, ClickGUARD primarily focuses on Google Ads and lacks support for other platforms like YouTube or social media.
Complex setup: ClickGUARD's customization options can make initial setup complex for users without technical expertise.
Higher pricing: ClickGUARD can be more expensive than Adjust, especially for smaller businesses.

Who should use ClickGUARD VS. Adjust

ClickGUARD effectively combats click fraud, safeguarding ad budgets and boosting ROI for businesses. Users praise its detailed reporting and customizable settings, but note setup complexity and pricing as potential drawbacks. Ideal for those seeking enhanced ad protection and valuable insights into click activity.

Adjust is a mobile app marketing suite ideal for developers and marketers seeking to optimize campaign performance and ROI. Users praise Adjust's comprehensive deep linking and user-friendly interface, while some find the initial setup complex. Real-time data analysis and excellent customer support contribute to Adjust's value.

Best for small to medium-sized businesses.
Highly suitable for Marketing & Advertising, with medium fit for various other industries.

Best for small, mid-sized, and enterprise businesses.
Suitable for companies focused on mobile app marketing and analytics.

ClickGUARD and Adjust features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Link analytics

Not supported

ClickGUARD does not support deep link analytics.

Supported

Adjust supports deep link analytics, including clicks, installs, and conversions.
Cross-platform attribution

Not supported

ClickGUARD does not support cross-platform attribution for mobile apps.

Supported

Adjust supports cross-platform attribution, tracking installs, events, and revenue across iOS and Android.
Conversion tracking

Partially supported

ClickGUARD supports conversion tracking indirectly via integrations with other platforms.

Not supported

Adjust is focused on mobile app conversions, not website conversions.
Underlying data access

Not supported

ClickGUARD does not explicitly support underlying data access for funnel metrics.

Supported

Adjust supports raw data exports, allowing access to underlying data.
Funnel analysis

Not supported

ClickGUARD does not directly support funnel analysis.

Partially supported

Adjust integrates with other platforms to enable funnel analysis.
Analytics tools integration

Partially supported

ClickGUARD integrates with Google Tag Manager, which can indirectly support Google Analytics.

Partially supported

Adjust integrates with analytics tools, but Google Analytics and Mixpanel are not explicitly mentioned.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

ClickGUARD and Adjust Pricing

No data

We couldn't find a pricing page for ClickGUARD.

No data

See full Pricing page

ClickGUARD and Adjust review insights

Users love

Effectively identifies and blocks fraudulent clicks, saving advertising budget and improving ROI.
Detailed reporting and visualization tools provide valuable insights into click activity and sources.
Highly customizable rules and settings allow for tailored protection based on specific business needs.
Responsive and helpful customer support, particularly during initial setup and configuration.
Real-time click monitoring and alerts provide immediate notification of suspicious activity.

Comprehensive deep-linking capabilities and fallback experiences.
User-friendly interface and easy navigation.
Accurate user attribution and fraud prevention.
Real-time data and detailed campaign performance analysis.
Excellent customer support and responsiveness.

Users dislike

Setup can be complex and require significant user know-how, especially for custom rules.
Limited platform support, primarily focused on Google Ads, with no YouTube or other platform integration.
Lack of mobile app for on-the-go monitoring and management.
Support, while generally helpful, can be slow or unavailable during certain hours/holidays, and lacks phone and multilingual options.
Pricing can be high, especially for smaller businesses, with no lower-tier options.

Difficult setup and configuration, requiring technical expertise.
Inability to delete old links, only hiding them.
Fraud detection needs improvement, particularly with APK and SDK installs.
Limited data tracking on iOS.
Slow report generation and occasional dashboard crashes.

ClickGUARD and Adjust Ratings

G2

4.7/5

(30)
Capterra

4.8/5

(155)

G2

4.2/5

(165)
TrustPilot

2.4/5

(5)
Glassdoor

3.9/5

(252)

Company health

Employee growth

9% increase in the last year

1% increase in the last year

Web traffic

6% increase in the last quarter

1% decrease in the last quarter

Financing

No data

March 2019 - $256M

How effectively does ClickGUARD's click fraud protection compare to Adjust's fraud prevention?

ClickGUARD focuses specifically on click fraud protection for online advertising, primarily Google Ads, while Adjust offers broader fraud prevention as part of its mobile app measurement and attribution suite. ClickGUARD appears to excel in detecting and blocking fraudulent clicks, offering detailed reporting and customization. However, Adjust's fraud prevention, while covering a wider range of potential fraud within the mobile app ecosystem, receives mixed user reviews regarding its effectiveness. Therefore, ClickGUARD likely offers more robust click fraud protection specifically for paid search campaigns, while Adjust provides more general fraud prevention within the context of mobile app analytics.

Which product, ClickGUARD or Adjust, provides more intuitive reporting and visualization for campaign analysis?

Adjust is likely to provide more intuitive reporting and visualization for campaign analysis. While ClickGUARD offers detailed reporting, its focus is primarily on click fraud detection. Adjust, being a broader mobile app marketing analytics suite, is designed for comprehensive campaign performance analysis and explicitly highlights its clear and visual reporting tools within its product description. User reviews for Adjust also often mention its user-friendly interface and detailed campaign performance analysis, further supporting this conclusion.

What are the advantages of ClickGUARD?

ClickGUARD offers specialized protection against click fraud, focusing on maximizing ad spend by filtering illegitimate clicks. It provides in-depth reporting and visualizations to pinpoint suspicious activity, which helps maintain high-quality website traffic. ClickGUARD's highly customizable rules and settings allow for tailored protection based on specific business needs.

What are the disadvantages of ClickGUARD?

ClickGUARD's disadvantages include a complex setup process, limited platform support primarily focused on Google Ads, lack of a mobile app, potentially slow or unavailable customer support, and pricing that might be high for smaller businesses. Users also mention the initial setup can be difficult and requires significant user knowledge, especially for custom rules.

Alternatives to ClickGUARD and Adjust

Branch

Branch helps businesses understand what marketing campaigns are driving app downloads and user actions. Its tools help create links that work seamlessly across different platforms, giving users a smooth experience. Branch also provides insights into campaign performance so you can invest in what works.

Sensor Tower

Sensor Tower is a market intelligence platform that provides data on mobile app performance, advertising trends, and consumer behavior. Businesses use Sensor Tower to track competitors, analyze market trends, and optimize their mobile marketing strategies. Its data comes from a variety of sources, including app store rankings, advertising networks, and a panel of real users. Sensor Tower is known for its accurate data and detailed insights, and is used by leading brands across various industries.

Click Fraud K9

Click Fraud K9 is a software designed to protect your online advertising campaigns from fake clicks. It works in real time to identify and block suspicious activity, including clicks from bots, competitors, and click farms. This helps ensure your advertising budget is spent on genuine potential customers. Click Fraud K9 is easy to install, works with Google and Bing Ads, and offers detailed analytics to track your campaign's performance.

AppsFlyer

AppsFlyer is a software platform that helps businesses understand and improve their mobile apps. It provides data and tools to track marketing campaigns, analyze user behavior, prevent fraud, and enhance user engagement. This data helps businesses make informed decisions about their app marketing strategies, understand what is working, and improve their return on investment. AppsFlyer is a trusted partner for many large companies and prioritizes user privacy.

Google Analytics

Google Analytics is a free tool that gives you insights into your website and app users. Understand what content is popular, track your marketing campaigns, and see how people behave on your site. Use this data to improve your website, create better content, and make smarter marketing decisions.

Fraud Blocker

Fraud Blocker is a click fraud protection software for marketing professionals. Using advanced algorithms, it detects and blocks suspicious traffic sources like bots and competitors to improve ad performance and prevent wasted ad spend. Fraud Blocker integrates with Google, Facebook, and Instagram and provides detailed reports on savings and website visitor data.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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