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Sensor Tower description
Sensor Tower is a market intelligence platform that provides data on mobile app performance, advertising trends, and consumer behavior. Businesses use Sensor Tower to track competitors, analyze market trends, and optimize their mobile marketing strategies. Its data comes from a variety of sources, including app store rankings, advertising networks, and a panel of real users. Sensor Tower is known for its accurate data and detailed insights, and is used by leading brands across various industries.
Who is Sensor Tower best for
Sensor Tower offers valuable market intelligence for mobile app professionals. Users praise its comprehensive data and competitor analysis capabilities. However, some have noted concerns about data accuracy and high pricing. Consider Sensor Tower if you need detailed app market insights but be prepared to cross-reference data and invest significantly.
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Best fit for small to mid-sized businesses.
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Ideal for app developers, marketers, publishers, and investors in the mobile app ecosystem.
Sensor Tower features
| Supported Sensor Tower provides data on ad creatives, spend, and impressions for top apps and games. |
| Supported Sensor Tower allows tracking of downloads, revenue, usage, and other metrics for any app. |
| Supported Sensor Tower provides data on app usage, demographics, and spending patterns across industries. |
| Supported Sensor Tower provides specific data and analysis for the mobile gaming industry, covering downloads, revenue, and player behavior. |
| Supported This feature provides insights into digital advertising strategies, including ad spend, creatives, and impressions. |
| Supported Sensor Tower allows you to see how competitors are spending on retail media advertising. |
| Supported Sensor Tower provides data on user demographics, interests, and behaviors to help with targeted advertising. |
Sensor Tower reviews
We've summarised 53 Sensor Tower reviews (Sensor Tower G2 reviews) and summarised the main points below.
- Provides comprehensive data on app downloads, revenue, and rankings.
- User-friendly interface for basic features.
- Useful for competitor analysis and market research.
- Offers detailed insights into app store optimization (ASO).
- Excellent customer support, responsive to questions.
- Data accuracy can be inconsistent and requires cross-referencing.
- High pricing, especially for startups and smaller businesses.
- Limited historical data, sometimes restricted to two years.
- UI/UX can be unintuitive and difficult to navigate.
- Ad revenue data is limited and sometimes inaccurate.
Sensor Tower alternatives
AsodeskBetter ASO tool, wider country coverage for tracking and more flexible plans. Has more website traffic momentum. Higher ratings on G2. Free ASO resources. More positive pricing sentiment. Sensor Tower alternative, competitor.Read more
data.ai by Sensor TowerWebsite traffic is growing faster. Broader customer base, including smaller companies. Negative pricing sentiment.Read more
AppstoreSpyA Sensor Tower competitor, AppstoreSpy is growing faster in terms of web traffic but slower in employee growth. It offers more affordable pricing plans.Read more
Google AnalyticsBetter for web analytics. Free to use. Wider range of integrations with other products. More suitable for businesses of all sizes.Read more
AppsFlyerBetter for marketing ROI measurement and cross-platform attribution. Has broader industry applicability, but slower employee growth. Users highlight comprehensive attribution and fraud prevention but dislike data discrepancies and pricing. A strong Sensor Tower competitor for mobile-first businesses.Read more
42mattersBetter for lead generation and competitor analysis. Excellent customer support and easy-to-use interface. Provides access to data via API, bulk downloads, and website. Primarily serves advertising, app development, and cybersecurity. Offers SDK intelligence.Read more
Sensor Tower FAQ
What is Sensor Tower and what does Sensor Tower do?
Sensor Tower is a market intelligence platform providing app store data and insights. It helps businesses track app performance, analyze market trends, understand consumer behavior, and optimize mobile marketing strategies. It's known for detailed insights and used by leading brands.
How does Sensor Tower integrate with other tools?
Sensor Tower integrates with other platforms through its API, allowing data sharing with business intelligence tools and marketing platforms. This enables users to incorporate Sensor Tower's app market insights into their existing workflows for a more comprehensive analysis.
What the main competitors of Sensor Tower?
Sensor Tower's main competitors include data.ai, AppstoreSpy, 42matters, AppsFlyer, MobileAction, and Semrush. These platforms offer similar market intelligence and app analytics capabilities, catering to various needs and budgets within the mobile app ecosystem.
Is Sensor Tower legit?
Sensor Tower is a legitimate market intelligence platform. It offers valuable data insights for app developers and marketers, but its high cost and occasional data inconsistencies are notable drawbacks. For those focused on mobile app market analysis, Sensor Tower is a safe and useful tool.
How much does Sensor Tower cost?
Sensor Tower pricing is not publicly available. Contact Sensor Tower directly to obtain specific product pricing details and determine if the product is worth the investment for your needs.
Is Sensor Tower customer service good?
Based on the reviews, Sensor Tower's customer service is generally considered responsive and helpful, quickly addressing user questions. Some users even highlighted the excellent support provided by the customer service and sales teams.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.