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WordStream description
WordStream Advisor simplifies online advertising for your business. Manage Google, Bing, and Facebook ad campaigns from one place. It provides personalized recommendations, saving you time and improving your campaigns. Features include ad creation, performance tracking, and geographic targeting. Additional consulting and fully managed services are available. WordStream also offers free tools like a Google Ads Performance Grader to identify areas for improvement in your campaigns.
Who is WordStream best for
WordStream Advisor simplifies online advertising by managing campaigns across Google, Bing, and Facebook. Its automated tools and personalized recommendations help businesses, especially those in e-commerce or retail, improve their ad performance and ROI. Users praise the 20-Minute Work Week feature for optimizing campaigns efficiently. However, some have reported difficulties with canceling the service and misleading claims about free services.
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Best fit for small to medium-sized businesses.
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Ideal for businesses in E-commerce, Retail, Consumer Goods, Manufacturing, Education, Real Estate & Construction, Software/IT, and Marketing/Advertising.
WordStream features
| Supported WordStream allows managing Google Ads campaigns within the platform. |
| Supported WordStream offers reporting and analytics dashboards for campaign performance tracking. |
| Supported WordStream offers online advertising, campaign management, and performance tracking. |
| Supported WordStream manages campaigns across platforms, creates and optimizes ads, and offers advanced targeting. |
WordStream reviews
We've summarised 988 WordStream reviews (WordStream TrustPilot reviews and WordStream G2 reviews) and summarised the main points below.
- The 20-minute Work Week feature for efficient and guided optimization of ad campaigns.
- Personalized recommendations and insights for improving ad performance and ROI.
- User-friendly interface, simplifying complex AdWords management tasks.
- Helpful and responsive customer support and consulting services.
- Time-saving tools and automation for managing multiple ad accounts and platforms.
- Difficult to cancel service, often requiring multiple attempts and interactions with customer support.
- Misleading claims of a "free" service or trial, creating a bait-and-switch experience for some users.
- Unexpected price increases and billing discrepancies not adequately communicated or addressed.
- Lack of transparency and hidden costs associated with certain features or services.
- Inadequate support for certain ad platforms or campaign types, requiring users to utilize native interfaces.
WordStream pricing
The commentary is based on 98 reviews from WordStream G2 reviews and WordStream TrustPilot reviews.
WordStream's pricing is generally considered high, especially for small businesses. While many users find the software's value justifies the cost due to time savings and improved performance, others have expressed concerns about the expense and suggest negotiating for lower prices or closely monitoring billing.
Users sentiment
WordStream alternatives
AcquisioBetter fit for agencies and marketers. Has more momentum. Not suitable for e-commerce. Lower ratings on Glassdoor. WordStream alternative, Acquisio competitor.Read more
BidtheatreBetter for medium-sized businesses focused on programmatic advertising. Geared towards banner and video ads, making it a strong WordStream competitor for display advertising. Primarily serves Nordic markets.Read more
KartapultBetter for direct-to-consumer brands. Higher ratings on G2. More positive pricing sentiment. Kartapult is a WordStream competitor and alternative.Read more
AdScaleMore focused on e-commerce. Has grown faster in website traffic and employee count. Automates ad copywriting. Simpler pricing model is preferred by some users.Read more
Google AdsBetter for larger enterprises. Broader industry applicability. More native integrations with other Google products. Simpler campaign setup and management.Read more
OpteoBetter for Marketing and Advertising. Has more momentum. Focuses solely on Google Ads.Read more
WordStream FAQ
What is WordStream and what does WordStream do?
WordStream is an online advertising platform that simplifies campaign management across Google, Bing, and Facebook. It offers tools for ad creation, performance tracking, and optimization, including personalized recommendations and automated features. While praised for its user-friendly interface and time-saving capabilities, some users have reported difficulties with billing and customer service.
How does WordStream integrate with other tools?
WordStream integrates with Google Ads, Bing, and Facebook, allowing you to manage campaigns across these platforms from a central dashboard. It also offers tools like the Google Ads Performance Grader to further enhance your Google Ads campaigns.
What the main competitors of WordStream?
WordStream's main competitors include Acquisio, AdScale, Opteo, and Optmyzr. These platforms offer similar online advertising management features, catering to businesses seeking streamlined campaign management, automated optimization, and performance tracking across various ad platforms.
Is WordStream legit?
Yes, WordStream is a legitimate advertising platform. It simplifies management of Google, Bing, and Facebook ad campaigns. However, some users have reported difficulties with canceling services and unexpected price increases. Consider exploring alternatives like Optmyzr or Acquisio if these concerns are significant for you.
How much does WordStream cost?
WordStream doesn't publicly disclose pricing information. Contact their sales team to discuss your specific needs and obtain a customized quote for their services. Consider exploring alternative options if transparent product pricing is important to you.
Is WordStream customer service good?
WordStream's customer service receives mixed reviews. While many users praise the helpfulness and expertise of their support team and consultants, others have experienced difficulties canceling services or resolving billing discrepancies. Thorough research is recommended to determine if WordStream is the right fit for your business.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.