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Opteo description
Opteo is a Google Ads management tool designed to simplify and improve online advertising campaigns. It analyzes your account data and automatically suggests improvements to your bids, ad creative, and budget allocation. These data-backed recommendations aim to boost your conversions while minimizing wasted ad spend. Opteo offers detailed performance reports, real-time alerts, and integrates with Slack for streamlined communication. It's a good option for mid-sized companies looking to optimize their Google Ads campaigns without needing in-depth technical expertise.
Who is Opteo best for
Opteo is a Google Ads management tool simplifying online advertising. Its automated suggestions for bids, ad creative, and budget allocation aim to boost conversions and minimize wasted ad spend. Users love the user-friendly interface, time-saving automation, and valuable insights. However, some users mention limited customization options and lack of Performance Max campaign coverage. Best for marketing agencies and SMBs seeking to optimize Google Ads campaigns without deep technical expertise.
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Best fit for small to medium-sized businesses (SMBs).
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Ideal for marketing and advertising agencies.
Opteo features
| Supported Opteo provides tools for setting, managing, and tracking ad campaign budgets. |
| Supported Opteo analyzes Google Ads campaigns and suggests improvements, including bid optimization and ad testing. |
| Supported Opteo offers automated bid management, optimizing bids based on CPA and ROAS. |
| Supported Opteo offers performance monitoring and reporting tools specifically for Google Ads campaigns. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Scalability
Opteo reviews
- User-friendly interface praised for ease of use.
- Time-saving automation of Google Ads management tasks.
- Provides valuable insights and optimization suggestions.
- Excellent and responsive customer support.
- Cost-effective, especially for managing multiple accounts.
- Limited customization options, especially for reporting periods.
- Lacks coverage for Performance Max campaigns.
- No Bing Ads integration.
- Some AI-driven recommendations require human oversight.
Opteo pricing
The commentary is based on 18 reviews from Opteo Capterra reviews, Opteo G2 reviews, Opteo GetApp reviews and Opteo Software Advice reviews.
Users generally find Opteo's pricing to be competitive and a good value, especially considering the time and cost savings it offers for Google Ads management. Some users, particularly small businesses or startups, find the pricing slightly expensive. However, many feel it's a worthwhile investment due to its robust features and excellent customer service.
Users sentiment
See the Opteo pricing page.
Opteo alternatives
AdScaleBetter for e-commerce. Has Facebook Ads integration. Is growing faster in terms of web traffic. However, there have been reports of website crashes.Read more
Google AdsBetter for a broad range of industries. More suitable for users who need direct platform management.Read more
Google Ad ManagerBetter for publishers seeking to monetize their content. More suitable for finance, e-commerce, retail, consumer goods, media and entertainment, software, IT, telecommunications and legal industries. Caters to larger businesses.Read more
KartapultBetter for direct-to-consumer brands. A Kartapult alternative for managing Facebook and Google Ads. Focuses on simplifying campaign management and optimizing ad spend.Read more
AdsbotOffers competitor analysis and a free trial. Has a freemium plan and is growing faster, but employee growth is declining. More e-commerce focused.Read more
Opteo FAQ
What is Opteo and what does Opteo do?
Opteo is a Google Ads management platform that streamlines and enhances online advertising campaigns. It uses data analysis to provide recommendations for bids, ad creatives, and budget allocation, aiming to increase conversions and minimize wasted ad spend. Opteo offers reporting, alerts, and Slack integration, ideal for mid-sized companies optimizing Google Ads.
How does Opteo integrate with other tools?
Opteo integrates with Slack for streamlined communication and reporting. It primarily focuses on Google Ads integration for campaign management and optimization, but lacks integration with other advertising platforms like Bing Ads.
What the main competitors of Opteo?
Top Opteo alternatives include AdScale, Adsby, and Adsbot. These competitors offer similar Google Ads management and optimization features, often with AI-powered automation and reporting tools. However, they may differ in target audience and specific functionalities like Performance Max campaigns or Bing Ads integration.
Is Opteo legit?
Yes, Opteo is a legitimate Google Ads management tool. User reviews praise its ease of use, time-saving automation, valuable insights, and excellent customer support. It's considered cost-effective, especially for managing multiple accounts, indicating Opteo is safe and reliable for Google Ads optimization.
How much does Opteo cost?
Opteo pricing is not publicly available. Contact Opteo directly to obtain current product pricing and determine if it's worth the investment for your needs.
Is Opteo customer service good?
Opteo's customer service is consistently praised in reviews. Users highlight the quick response times and helpfulness of the support team. They are also commended for actively listening to feedback and implementing changes based on user needs.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.