Last updated on
Company health
Ratings
WATI description
WATI is a software platform that helps businesses use WhatsApp to communicate with customers. It's designed for small and medium-sized businesses looking for an alternative to traditional methods like email and SMS. WATI offers tools like chatbots, bulk messaging, and customer support management, all within the WhatsApp platform. Its simple interface makes it easy to use, even without technical expertise. WATI focuses on improving customer engagement, increasing sales, and making customer service more efficient.
Who is WATI best for
WATI is a WhatsApp-centric communication platform ideal for small to medium businesses. Users praise its ease of use and robust WhatsApp integration for sales, marketing, and customer support. However, some users have noted concerns about pricing and limited customization. WATI excels at streamlining customer interactions and automating tasks like bulk messaging and chatbot workflows.
-
Best for small to medium businesses seeking streamlined WhatsApp communication.
-
Ideal for industries heavily reliant on customer interaction, such as e-commerce, retail, and healthcare.
WATI features
| Supported WATI offers a shared team inbox where multiple agents can access and manage customer interactions. |
| Supported WATI offers automated answers, workflows, and campaigns through WhatsApp integration. |
| Supported WATI supports sending and receiving WhatsApp messages. |
| Supported WATI offers chat workflow automation through its Flow Builder and integrations. |
| Supported WATI supports automated notifications based on events and triggers, such as cart abandonment or new contacts. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
WATI reviews
We've summarised 309 WATI reviews (WATI TrustPilot reviews, WATI Capterra reviews and WATI G2 reviews) and summarised the main points below.
- Easy-to-use interface, even for non-technical users.
- Excellent WhatsApp integration and automation features.
- Streamlined customer communication through a shared team inbox.
- Effective for sending bulk messages and promotional campaigns.
- Helpful onboarding process and documentation.
- Pricing can be expensive, especially for small businesses.
- Limited customizability, especially for larger businesses with complex needs.
- Occasional bugs and slow loading times.
- Customer support response times can be slow.
WATI pricing
The commentary is based on 53 reviews from WATI Capterra reviews, WATI G2 reviews and WATI TrustPilot reviews.
WATI's pricing is generally considered competitive and affordable, especially for its features and integrations. However, some users find the cost of message credits and add-on features to be expensive, particularly for small businesses or high-volume messaging needs. Others mention unclear pricing schemes as a drawback.
Users sentiment
See the WATI pricing page.
WATI alternatives
MyAliceBetter for e-commerce businesses using Shopify. Has stronger momentum based on employee growth. Focuses on social media and live chat for sales and support. Lacks email integration.Read more
GallaboxBetter for real estate businesses. Has strong customer support, CRM and e-commerce integrations. Gallabox, a WATI competitor and alternative, is growing faster. Offers AI-powered chatbots. Negative pricing sentiment.Read more
Brevo Transactional EmailBetter for transactional emails, not WhatsApp messaging. Suitable for all business sizes, not just small and medium. Focuses on email deliverability and automation through email, not WhatsApp. Offers a free plan.Read more
GetgabsMore focused on marketing campaign tools for WhatsApp. Offers a free plan, unlike WATI. Has higher ratings on G2, but less momentum. Lacks reviews detailing what users love or dislike.Read more
PodiumBetter for local businesses needing review management and multi-channel communication beyond WhatsApp. Has more established presence but slower momentum. Broader communication channels, but lacks the WhatsApp focus of WATI. Podium has more reviews, but lower average ratings.Read more
WATI FAQ
What is WATI and what does WATI do?
WATI is a WhatsApp-focused communication platform for businesses. It provides tools like chatbots, bulk messaging, and a shared inbox to manage customer interactions, automate workflows, and improve customer service, all within WhatsApp. It's designed to be easy to use, even for non-technical users.
How does WATI integrate with other tools?
WATI integrates with popular tools like Zapier, Pabbly Connect, and Integromat. This allows businesses to connect WATI to their CRM, e-commerce platforms, and other business applications, enabling automation and streamlined workflows.
What the main competitors of WATI?
WATI's main competitors include Gallabox, Notbot, and Podium. These platforms offer similar WhatsApp-centric communication and marketing tools for businesses. Other alternatives, like Zendesk and HubSpot, provide broader communication and marketing suites beyond WhatsApp.
Is WATI legit?
WATI is a legitimate software platform. User reviews highlight its ease of use and effective WhatsApp integration. However, some users mention the pricing can be high and customization options limited. Consider these factors when assessing if WATI is safe and right for your business.
How much does WATI cost?
WATI's pricing information is not publicly available. Contact WATI directly to obtain specific product pricing details and determine if it's worth the investment for your needs.
Is WATI customer service good?
WATI's customer service receives mixed reviews. While some praise the helpful onboarding and readily available support resources, others express frustration with slow response times and difficulty reaching support staff. Many users suggest the quality of support has decreased over time.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.