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Wappalyzer description
Wappalyzer helps you understand the technologies used by different websites. This lets you see what software a company might be using which is valuable for generating leads, researching competitors, and analyzing markets. For example, you can discover which companies are using a competitor's software or identify potential clients based on the technology they employ. Wappalyzer offers website data, downloadable lists, and integrations with popular platforms like Salesforce and Hubspot.
Who is Wappalyzer best for
Wappalyzer reveals the technology stack of any website. Ideal for lead generation, competitor analysis, and market research, users love its ease of use and speed. However, some find the cost high and accuracy occasionally lacking. Best for medium to large businesses in software, IT, marketing, or advertising.
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Best for medium to large businesses (100+ employees).
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Ideal for software, IT, marketing, and advertising businesses.
Wappalyzer features
| Supported Instantly reveals the technology stack of any website, including CMS, ecommerce platform, payment processor, and more, along with company and contact details. |
| Supported Generate lists of websites using specific technologies, including company and contact details, social media profiles, and more. Create custom reports based on web technology, keyword, industry, website traffic, and location. |
| Supported Verify email addresses to prevent bounces and improve email deliverability. Checks include mail server connectivity and inbox availability without sending emails to the address. |
| Supported Find websites based on specific keywords. |
| Supported Receive notifications when a website's technology stack changes. |
| Supported Connects with various platforms, including Salesforce, HubSpot, Pipedrive, Semrush, and more, for seamless data transfer and workflow automation. |
| Supported Offers browser extensions for Chrome, Firefox, Edge, and Safari to view website technologies directly in the browser. |
Wappalyzer reviews
We've summarised 65 Wappalyzer reviews (Wappalyzer TrustPilot reviews, Wappalyzer Capterra reviews and Wappalyzer G2 reviews) and summarised the main points below.
- Easy identification of website technologies via Chrome extension and web app.
- Fast and accurate technology detection.
- Useful for lead generation, competitor analysis, and market research.
- Excellent customer support, responsive and helpful.
- Clear and visually appealing interface. Provides website traffic data (though accuracy can vary).
- High cost for full access, limits more frequent use.
- Some inaccuracies in technology detection.
- Limited information on how technologies are used.
- Occasional difficulty with the CSV upload format.
- Keyword research limited to single keywords.
Wappalyzer pricing
The commentary is based on 11 reviews from Wappalyzer Capterra reviews and Wappalyzer G2 reviews.
Wappalyzer's pricing is generally considered expensive, especially for full access. While users find the tool valuable and worth the cost for targeted lead generation and tech stack analysis, a cheaper or more flexible pricing structure, including a starter plan, would be appreciated. A credit-based system offers some pay-as-you-go flexibility.
See the Wappalyzer pricing page.
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Wappalyzer has a free plan.
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Wappalyzer has a free trial.
Pro
For individuals and startups with fixed scope needs. Includes 5,000 technology lookups, 5,000 email verifications, 25 website alerts.
Business
Fully featured for sales and marketing teams. Includes 20,000 technology lookups, 20,000 email verifications, 50 website alerts, 20,000 API credits.
Enterprise
Tailored for high volume use and large teams. Includes 200,000+ technology lookups, 200,000+ email verifications, 100+ website alerts, 200,000+ API credits.
Wappalyzer alternatives
HubSpot Sales HubBetter for managing contacts, tracking deals, and analyzing sales performance. More suitable for mid-sized businesses seeking streamlined sales processes and automation. Focuses on user-friendly interface and integrated tools.Read more
HubSpot Marketing HubBetter for inbound marketing and lead generation. Broader industry fit. Has more momentum. Integrates with HubSpot CRM.Read more
Tech TrackerBetter fit for small and medium businesses. Provides real-time alerts on software installations. A Wappalyzer competitor focused on lead generation based on technology choices.Read more
OverloopBetter for automating outbound sales processes and contact management. Ideal for sales teams focusing on email sequences, LinkedIn outreach, and scheduling calls.Read more
Wappalyzer FAQ
What is Wappalyzer and what does Wappalyzer do?
Wappalyzer is a technology profiler that reveals the software stack of any website. It identifies CMS, ecommerce platforms, and other technologies, providing insights for lead generation, competitor analysis, and market research. It offers browser extensions, website data, and integrations with platforms like Salesforce and HubSpot.
How does Wappalyzer integrate with other tools?
Wappalyzer integrates with Salesforce, HubSpot, Pipedrive, and Semrush. It also offers browser extensions for Chrome, Firefox, Edge, and Safari for direct access to website technology data within your browser. This allows for seamless data transfer and workflow automation.
What the main competitors of Wappalyzer?
Wappalyzer's main competitors include Tech Tracker, which offers similar website technology analysis, and HubSpot Marketing Hub, focusing on broader marketing functionalities. Overloop, while a sales engagement platform, also offers lead identification based on technology, making it another alternative.
Is Wappalyzer legit?
Yes, Wappalyzer is safe and legit. It accurately identifies website technologies and is helpful for lead generation, competitor analysis, and market research. However, some users find the cost high and accuracy occasionally lacking for specific technologies.
How much does Wappalyzer cost?
Wappalyzer offers a free trial and a free plan. Paid plans start at $250/month for Pro, $450/month for Business, and $850+/month for Enterprise. Is Wappalyzer worth the product pricing? It depends on your technology lookup and sales/marketing needs.
Is Wappalyzer customer service good?
Wappalyzer's customer service is generally considered excellent, with users highlighting its efficiency, responsiveness, and helpfulness. Support staff are praised for spending time addressing user needs, even assisting with complex tasks like identifying specific tech stacks for lead generation.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.