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Upfluence description
Upfluence is an all-in-one influencer marketing platform designed to help businesses find and collaborate with influencers across various social media platforms. It offers tools to discover influencers, analyze their audience demographics and performance, manage outreach campaigns, track campaign results, and handle payments. Upfluence focuses on providing data-driven insights to help businesses make informed decisions about their influencer marketing strategies.
Who is Upfluence best for
Upfluence is an all-in-one influencer marketing platform that helps businesses connect with and manage influencers. Users praise its comprehensive features, vast influencer database, and excellent customer support. However, some have noted high pricing and a steep learning curve. Upfluence offers robust campaign management, analytics, and relationship-building tools. It simplifies influencer discovery, streamlines outreach, and tracks performance, making it ideal for businesses looking to scale their influencer marketing efforts.
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Best for small, mid-sized, and enterprise businesses.
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Ideal for businesses focused on e-commerce and digital marketing.
Upfluence features
| Supported Upfluence offers a dedicated CRM for managing influencer relationships. |
| Supported Upfluence supports campaign analytics with detailed performance metrics and real-time tracking. |
| Supported Upfluence tracks influencer content performance, including campaign analytics and real-time data. |
| Supported Upfluence supports influencer relationship management, including communication and collaboration features. |
| Supported Upfluence offers robust influencer search and filtering with 20+ advanced filters. |
| Supported Upfluence supports influencer campaign management with tools for planning, execution, and analysis. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Upfluence reviews
We've summarised 142 Upfluence reviews (Upfluence TrustPilot reviews and Upfluence G2 reviews) and summarised the main points below.
- Centralized platform for managing all influencer marketing tasks.
- Excellent 1:1 onboarding and customer support.
- Vast influencer database with detailed filtering options.
- Seamless Shopify integration and real-time performance tracking.
- Automated outreach and follow-up features save time.
- Campaign tool simplifies tracking sales results and gifting information.
- Live Capture feature effectively identifies influencers in customer databases (for Shopify & Klaviyo users).
- Helpful email templates for personalized outreach.
- Chrome plugin provides easy access to influencer information while browsing social media.
- Limited email automation, with conditions restricted to email replies.
- Lack of automatic invoices for Upfluence Pay top-ups.
- High pricing, especially for smaller businesses.
- Steep learning curve, requiring multiple training sessions to master.
- Influencer database contains low-quality profiles with bot followers.
- Low influencer response rates due to mass emailing by Upfluence users.
- Inaccurate influencer rankings and data.
- Limited platform integrations beyond Shopify and Outlook.
- Predatory contract practices and difficulty canceling subscriptions.
- Misleading claims about the number of accessible creators.
Upfluence pricing
The commentary is based on 15 reviews from Upfluence G2 reviews.
Upfluence's pricing is generally considered higher-end, potentially too expensive for smaller businesses. However, some users find the robust features and positive ROI justify the cost, making it a valuable investment for larger companies or those focused on scaling influencer programs.
Users sentiment
See the Upfluence pricing page.
Upfluence alternatives
upfluence vs GRINBetter suited for medium and large businesses. Website traffic is growing faster. Lower ratings on Glassdoor. Some users report limited creator search, inconsistent reporting, and occasional bugs. An Upfluence competitor and alternative.Read more
HypeAuditorBetter for medium and large businesses. Has broader industry applicability, covering sectors like healthcare, retail, education, and media. Shows stronger website traffic growth momentum. Focuses on audience analysis and authenticity, leveraging AI to detect fake followers.Read more
InfluencityHas a larger influencer database. Shows faster website traffic growth momentum. Users highlight the user-friendly interface and extensive search filters. However, users note data inaccuracies and limited monthly analysis credits. Consider this Upfluence competitor for broader reach but verify influencer data independently.Read more
MeltwaterBetter for media monitoring and social listening. Caters to a wider range of industries. Has grown faster in website traffic.Read more
Tagger by Sprout SocialBetter for larger businesses and agencies needing detailed data analysis and workflow efficiency. Higher rated by users, but some find the exploration tool less intuitive and influencer discovery limited despite a large database. Pricing is considered less favorable.Read more
Upfluence FAQ
What is Upfluence and what does Upfluence do?
Upfluence is an all-in-one influencer marketing platform that helps businesses find, connect, and collaborate with influencers. It offers tools for influencer discovery, campaign management, performance tracking, and relationship management. Upfluence leverages data-driven insights to optimize influencer marketing strategies.
How does Upfluence integrate with other tools?
Upfluence integrates with Shopify and Klaviyo for live capture of influencers within customer databases. It also offers an Outlook integration for outreach. However, users report limited integrations beyond these platforms.
What the main competitors of Upfluence?
Upfluence's main competitors include Meltwater, Influencity, and Tagger by Sprout Social. These platforms offer similar influencer marketing capabilities, such as influencer discovery, campaign management, and performance tracking. Other alternatives like Creator.co and Tracknow provide more specialized solutions.
Is Upfluence legit?
Yes, Upfluence is a legitimate influencer marketing platform. It offers valuable features like a large influencer database and campaign management tools. However, users have raised concerns about high pricing and occasional data inaccuracies. Consider exploring alternatives if these are critical factors for your business.
How much does Upfluence cost?
Upfluence does not publicly disclose pricing information. Contact their sales team for a customized quote based on your specific needs and requirements.
Is Upfluence customer service good?
Upfluence receives positive feedback for its helpful customer support team, with users highlighting the excellent onboarding and readily available assistance. Specific support staff members are frequently praised for their responsiveness and helpfulness. However, some users have experienced slow response times, especially regarding billing issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.