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GRIN description
GRIN is an influencer marketing platform designed to help businesses manage and grow their relationships with online content creators. It offers tools to find and recruit influencers, manage campaigns, track results, and measure return on investment. GRIN aims to streamline the process of working with creators, providing features for communication, content approval, and payments. The platform integrates with popular email, e-commerce, and workflow tools.
What companies are using GRIN?
Who is GRIN best for
GRIN is an influencer marketing platform ideal for small and medium businesses using Shopify. It simplifies influencer discovery, campaign management, and ROI tracking. Users praise its user-friendly interface, Shopify integration, and email tools, while some find the creator search limited and reporting inconsistent.
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Best for small to medium-sized businesses.
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Ideal for e-commerce businesses using Shopify.
GRIN features
| Supported GRIN provides detailed audience demographics data, including age, gender, and location. |
| Supported GRIN supports creating and managing multiple influencer marketing campaigns. |
| Supported GRIN supports communication with influencers via email templates, automated sequences, and platform integrations. |
| Supported GRIN provides reporting tools to generate reports on influencer marketing campaigns. |
| Supported GRIN tracks influencer content performance metrics such as engagement, views, and conversions. |
| Supported GRIN supports influencer search and filtering with advanced options like lookalike features. |
| Supported GRIN offers influencer relationship management like a traditional CRM. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
GRIN reviews
We've summarised 379 GRIN reviews (GRIN TrustPilot reviews and GRIN G2 reviews) and summarised the main points below.
- Easy to use interface
- Shopify integration
- Email templates and sequences
- Campaign management tools
- Creator search is limited
- Difficult to create a nurture flow for a large number of creators
- Inconsistent reporting data
- Occasional bugs and glitches
GRIN pricing
The commentary is based on 29 reviews from GRIN G2 reviews and GRIN TrustPilot reviews.
GRIN's pricing is a common concern. Some users find it expensive, especially with add-on costs and CRM caps. Others consider it affordable, especially compared to agency fees or alternative platforms. Several negative reviews mention feeling trapped in expensive contracts for a product that doesn't meet their needs.
Users sentiment
GRIN alternatives
Creator.coBetter suited for small and medium businesses. A GRIN alternative focused on broader influencer discovery and simplified campaign management. Has growing momentum in terms of employee growth.Read more
HypeAuditorBetter for audience analysis and fraud detection. Has broader industry applicability and is growing faster. More focused on influencer marketing for diverse social media platforms.Read more
grin vs UpfluenceMore suitable for larger businesses. Has a larger database of influencers with advanced filtering. Offers a dedicated influencer CRM. Provides more in-depth audience analysis and authenticity checks. Has slower momentum.Read more
Later InfluenceHas higher user ratings and is growing faster. Better for small businesses and marketing agencies seeking an all-in-one influencer marketing and social media management solution. A stronger Later Influence alternative for those focused on content creation and engagement.Read more
CreatorIQBetter for larger organizations focused on data-driven influencer marketing. A GRIN alternative with stronger analytics and broader reach but potentially less agile for smaller businesses.Read more
AspireBetter for e-commerce businesses. Focuses on long-term influencer relationships and user-generated content. Has a higher average rating and is growing faster. Provides a dedicated influencer relationship management platform.Read more
GRIN FAQ
What is GRIN and what does GRIN do?
GRIN is an influencer marketing software that streamlines influencer campaigns. It offers tools for influencer discovery, relationship management, campaign management, and performance tracking. GRIN is best for businesses using Shopify and looking to scale their influencer marketing efforts.
How does GRIN integrate with other tools?
GRIN integrates with popular tools, including Shopify, for seamless e-commerce workflows. It also connects with email platforms and other workflow tools to streamline communication and campaign management. This integration helps centralize influencer marketing activities.
What the main competitors of GRIN?
GRIN's main competitors include CreatorIQ, Aspire, and Bazaarvoice. CreatorIQ focuses on large-scale campaigns and data analysis. Aspire specializes in e-commerce influencer marketing and long-term creator relationships. Bazaarvoice leverages user-generated content, including reviews and ratings, to drive sales. Other alternatives like Meltwater, Birdeye and Tracknow offer some overlapping functionalities.
Is GRIN legit?
Yes, GRIN is a legitimate influencer marketing platform. However, user reviews on TrustPilot and Glassdoor are low, citing issues with creator search, reporting inconsistencies, and occasional bugs. Despite this, G2 reviews are positive, highlighting ease of use and Shopify integration.
How much does GRIN cost?
I couldn't find pricing details for GRIN. For the most current pricing information, it's best to visit GRIN's website or contact their sales team directly. This will ensure you have accurate pricing tailored to your specific needs.
Is GRIN customer service good?
Customer reviews on GRIN's customer service are mixed. While many reviewers praise the responsiveness and helpfulness of the support team, particularly their customer success managers, others mention slower response times and difficulty resolving technical issues. Some reviewers even describe the software as "gimmicky".
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.