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Twilio description
Twilio is a cloud-based communications platform that makes it easy for businesses to add phone calls, video calls, and text messages to their apps and websites. Using Twilio, developers can integrate various communication methods and features without needing to manage complex telecom hardware. Twilio is flexible and scales with your business needs, allowing you to pay only for the services you use.
Who is Twilio best for
Twilio is a cloud communications platform enabling businesses to integrate voice, video, and messaging into their applications. Users praise its easy setup and reliable SMS delivery. However, some have reported slow customer support and confusing account suspensions. Twilio offers flexible pricing but can be expensive in some regions.
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Best for small, medium, and large businesses seeking improved customer communication.
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Ideal for Software, IT, and Telecommunications businesses; suitable for various other industries.
Twilio features
| Supported Twilio allows purchasing and managing local phone numbers globally. |
| Supported Twilio offers automated dialing through its Programmable Voice API and integrations. |
| Supported Twilio supports sending and receiving text messages via its programmable messaging APIs. |
| Supported Twilio supports sending and receiving emails via its SendGrid integration. |
| Supported Twilio offers OTP verification via the Verify API, supporting SMS and other channels. |
| Supported Twilio supports sending and receiving WhatsApp messages via its WhatsApp Business API integration. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Twilio reviews
We've summarised 1058 Twilio reviews (Twilio GetApp reviews, Twilio TrustPilot reviews, Twilio Capterra reviews and Twilio G2 reviews) and summarised the main points below.
- Easy setup and integration process for basic SMS and voice calls
- Reliable SMS delivery in many countries
- Comprehensive API documentation and SDKs
- Flexible and customizable communication solutions for developers
- Twilio Studio empowers non-coders to build automated workflows
- Customer support response times can be slow, with delays up to several days
- Account suspensions without clear explanations are frequent
- Difficult and buggy onboarding process for WhatsApp integration
- A2P 10DLC registration is cumbersome and confusing
- High pricing for phone numbers in some regions
Twilio pricing
The commentary is based on 170 reviews from Twilio Capterra reviews, Twilio G2 reviews and Twilio TrustPilot reviews.
Twilio's pricing is generally considered competitive and affordable, especially for its SMS and voice services. However, some users find the pricing structure complex and expensive for high-volume usage or advanced features. Others mention the cost of WhatsApp integration and international messaging as being high.
Users sentiment
See the Twilio pricing page.
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Twilio has a free plan.
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Twilio has a free trial.
SMS
Send and receive SMS and MMS messages.
WhatsApp Business API
Send and receive WhatsApp messages.
Voice APIs
Embed reliable calling into any application.
Twilio SendGrid Email API
Deliver email at scale with our email API.
Twilio SendGrid Marketing Campaigns
Manage and automate email marketing campaigns.
Lookup
Verify phone number validity.
Video API
Embed reliable video calling into any application.
Twilio Engage
Personalized multichannel campaigns.
Twilio Segment CDP
The leading CDP to unlock customer data.
Studio
Build apps with a drag‑and‑drop editor.
Flex
Customizable cloud contact center platform.
Conversations API
Cross‑channel conversations on SMS, WhatsApp, Chat, and MMS.
TaskRouter
A skills‑based routing system to direct tasks to the right worker.
Voice Intelligence
Call transcription and language operators.
Verify
Verify users to stop account fraud.
Elastic SIP Trunking
Connectivity for global VoIP infrastructure.
Serverless
A serverless environment to run code.
Functions
Create event-driven microservices on Twilio.
Sync
State synchronization across applications.
Twilio for Salesforce
Send Twilio SMS from Salesforce.
Twilio alternatives
Ozonetel CloudAgentBetter for medium-sized businesses. More user-friendly and has better customer service. Has strong call center features and AI-powered tools. Growing faster.Read more
FlowrouteBetter for smaller businesses. A Twilio competitor and alternative, Flowroute is less suitable for enterprise companies. It has less momentum and fewer integrations.Read more
Zoom WorkplaceBetter for internal communication and collaboration, especially for remote/hybrid teams. A broader range of functionalities beyond messaging, including video conferencing, email, and calendar management. More user-friendly and easier to implement. Has more momentum based on LinkedIn employee growth. Users appreciate the seamless integration with other applications and the intuitive interface.Read more
NextivaBetter for contact center features, customer service, and ease of use. A Twilio alternative and competitor with more positive reviews and pricing. Has significantly more momentum. Better for regulated industries like healthcare, finance, and legal.Read more
PodiumBetter for local businesses needing streamlined communication and reputation management. More focused on review generation and messaging. Easier to use, with better customer support. Has more momentum based on employee growth.Read more
NUACOMBetter for small businesses. Has faster website traffic and employee growth. Users love the customer service and ease of use. More affordable per user.Read more
Twilio FAQ
What is Twilio and what does Twilio do?
Twilio is a cloud communications platform enabling businesses to integrate voice, video, and messaging into their applications. It offers APIs and SDKs for various communication channels, including SMS, WhatsApp, and email. Twilio's flexible, scalable solutions are suitable for businesses of all sizes, but some users find the pricing high and customer support slow.
How does Twilio integrate with other tools?
Twilio offers robust integrations with various CRM platforms, marketing automation tools, and other business applications through its APIs and pre-built integrations. This allows businesses to seamlessly connect Twilio's communication capabilities with their existing workflows.
What the main competitors of Twilio?
Top alternatives to Twilio include Nextiva, Zoom Workplace, Podium, Flowroute, and Ozonetel CloudAgent. These competitors offer similar communication features such as messaging, voice, and video, often with a focus on specific business needs or pricing models.
Is Twilio legit?
Yes, Twilio is a legitimate cloud communications platform. It's known for easy setup and reliable SMS delivery. However, users have reported slow customer support and sometimes unclear account suspensions. Despite some drawbacks, Twilio remains a popular choice for businesses needing communication APIs.
How much does Twilio cost?
Twilio pricing varies greatly by product and usage. Many products, like SMS, Voice APIs, and Functions, have pay-as-you-go pricing starting at fractions of a cent. Others, like Flex or Segment, have set monthly fees. Some products also offer custom pricing for specific business needs. A free trial is available.
Is Twilio customer service good?
Twilio's customer service receives negative feedback. Users report slow response times, often taking several days for support tickets to be addressed. Account suspensions occur without clear explanations, causing further frustration. While some praise the support's helpfulness, the slow response times are a recurring concern.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.