Logo of Swaarm

Swaarm

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Last updated on

Company health

Employee growth
55% decrease in the last year
Web traffic
12% increase in the last quarter
Financing
April 2022 - $931K

Ratings

G2
4.7/5
(21)
Capterra
4.8/5
(29)

Swaarm description

Swaarm is a marketing platform designed for businesses involved in app promotion and online advertising. It helps track ad performance, understand what's working, and make campaigns more effective. Key features include managing campaigns, viewing detailed reports, and automating tasks. Swaarm aims to be user-friendly, cost-effective, and reliable, making it suitable for both small and large businesses.


Who is Swaarm best for

Swaarm is a user-friendly marketing platform built for app developers and marketers, especially those focused on performance marketing and mobile app promotion. Users praise its intuitive interface, real-time tracking, and excellent customer support. However, some find certain features overly complex. Swaarm excels in campaign management and automation, offering a fixed CORE plan at $850/month and a custom-priced SCALE plan.

  • Best for small businesses.

  • Ideal for marketing and advertising companies.


Swaarm features

Type in the name of the feature or in your own words tell us what you need
Supported

Swaarm offers campaign tracking with real-time reporting and analytics.

Supported

Swaarm offers an advanced automation suite for repetitive tasks, saving time and resources.

Supported

Swaarm offers fraud prevention with machine learning and reporting tools.

Supported

Swaarm offers real-time fraud detection with reporting and automated tools.

Supported

Swaarm supports campaign management, automation, and optimization, including geographical targeting.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Customer Service

Strongly positive
+1

Ease of Use

Strongly positive
+0.86

Reliability and Performance

Rather positive
+0.69

Ease of Implementation

Rather positive
+0.43

Swaarm reviews

We've summarised 48 Swaarm reviews (Swaarm Capterra reviews and Swaarm G2 reviews) and summarised the main points below.

Pros of Swaarm
  • User-friendly interface praised for intuitive navigation.
  • Excellent and responsive customer support across various channels.
  • Real-time tracking and reporting capabilities enable data-driven decisions.
  • Advanced automation and optimization features streamline campaign management.
  • Flexible platform with custom solutions and seamless integrations.
Cons of Swaarm
  • Overcomplicated interface can feel overwhelming, especially initially.
  • Some advanced features have a steep learning curve.
  • Occasional glitches and errors reported.
  • Limited click reports and some desired features for fraud identification are missing.
  • Offer cloning feature is desired for S2S clients.

Swaarm pricing

The commentary is based on 8 reviews from Swaarm Capterra reviews and Swaarm G2 reviews.

Swaarm is praised for its competitive pricing and value, described as affordable and a good deal, especially considering the features and performance offered. While one review mentions higher pricing, others highlight the platform's cost-effectiveness and positive return on investment.

Users sentiment

Strongly positive
+1

See the Swaarm pricing page.

CORE

850

Includes powerful reporting tools, proprietary link monitoring tool, custom domain setup, video onboarding, Migration Assistant (once), email support, Advanced Privacy Suite, and dedicated infrastructure.

SCALE

Custom

Includes all CORE features plus automated scan offer tool, up to 5 custom domain setups, personalized onboarding, Migration Assistant (continuous), chat support around the clock, integrated data analytics tool e.g. Explorer, Smartlinks, Publisher feed API configurator, advanced targeting options, custom integrations, automation features, and fraud prevention tools.


Swaarm alternatives

  • Logo of Cometly
    Cometly
    Better fit for medium-sized businesses and has more momentum. A Swaarm competitor and alternative, it offers simpler setup for less complex tech stacks.
    Read more
  • Logo of Branch
    Branch
    Better for medium and large businesses needing deep linking and cross-platform attribution. Broader industry applicability, including healthcare, finance, and education. Has slower momentum.
    Read more
  • Logo of Netcore Customer Engagement and Experience Platform
    Netcore Customer Engagement and Experience Platform
    Better for mid-size to large businesses focused on retail and ecommerce. Features two-way messaging and strong email deliverability. A Netcore Customer Engagement and Experience Platform alternative for those prioritizing user-friendliness and ease of use.
    Read more
  • Logo of BeMob
    BeMob
    Better for businesses focused on tracking online advertising spend and customer journeys. Offers a free plan and paid options based on usage.
    Read more
  • Logo of RepeatRewards
    RepeatRewards
    Better for customer loyalty programs. More suitable for Healthcare, Wellness & Pharma, E-commerce, Retail, Consumer Goods, Manufacturing, Education, Hospitality & Tourism, Software, IT & Telecommunications, Professional Services and Automotive, Aerospace & Defence.
    Read more
  • Logo of Sizmek DSP
    Sizmek DSP
    Better for social media integration. Lacks specific features for mobile app promotion and fraud prevention. No pricing details available.
    Read more

Swaarm FAQ

  • What is Swaarm and what does Swaarm do?

    Swaarm is a performance-based marketing platform specializing in tracking, managing, and optimizing advertising campaigns, particularly for app promotion. It offers real-time reporting, automation, and fraud prevention, aiming to improve ad effectiveness and ROI for marketers. Swaarm is praised for its user-friendly interface and responsive customer support.

  • How does Swaarm integrate with other tools?

    Swaarm offers seamless integrations, though specific integrations aren't explicitly listed. Its flexible platform and custom solutions suggest potential for connecting with various marketing tools. Users praise the software's ability to connect with existing workflows.

  • What the main competitors of Swaarm?

    Top alternatives to Swaarm include Branch, Cometly, Singular, and BeMob. These platforms offer similar features such as campaign tracking, analytics, and automation for performance marketing and mobile attribution. They cater to various business sizes and advertising needs.

  • Is Swaarm legit?

    Swaarm is a legitimate marketing platform specializing in app promotion and online advertising. User reviews praise its user-friendly interface and excellent customer support. While some features have a learning curve, Swaarm offers real-time tracking, automation, and custom solutions to enhance campaign effectiveness and is considered safe to use.

  • How much does Swaarm cost?

    Swaarm pricing includes the CORE plan at $850/month and a custom-priced SCALE plan for larger businesses. The CORE plan is suitable for marketers, while SCALE offers advanced features for scalable campaigns. Contact Swaarm for a custom SCALE quote.

  • Is Swaarm customer service good?

    Based on the reviews, Swaarm's customer service is excellent. Users consistently praise the support team's responsiveness, helpfulness, and expertise across various channels. They go above and beyond to provide timely assistance and custom solutions, making the overall experience positive.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.