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Substrata description
Substrata is an AI-powered sales coaching software designed for sales professionals and teams of all sizes. It analyzes communication in emails and calls to provide insights into customer behavior, sentiment and decision-making. Substrata helps sales professionals close deals faster by providing real-time guidance, identifying selling opportunities, and improving communication skills. The software promises to shorten sales cycles, increase win rates, and enhance overall sales performance.
Who is Substrata best for
Substrata is an AI-powered sales coaching software that analyzes calls and emails to provide real-time guidance, boosting sales performance. Users love its ability to offer valuable insights into customer behavior and sentiment, streamlining sales communication and helping close deals faster. However, some users have noted a complex setup process and limited third-party integrations. Best suited for sales professionals, teams, and revenue leaders in B2B settings seeking improved communication and negotiation skills.
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Ideal for small, medium, and enterprise businesses.
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Strong fit for Healthcare, Finance, E-commerce, Retail, Education, Real Estate, Hospitality, Transportation, Software, Energy, Marketing, Professional Services, and Agriculture.
Substrata features
| Supported SoundWave analyzes vocal patterns to help understand prospect attitudes. |
| Supported Temper offers instant personality data analysis for tailoring sales interactions. |
| Supported Q For Email provides real-time signal detection within the inbox. |
| Supported Message Wizard simulates the impact of email drafts for optimal communication. |
| Supported Authority Zone helps identify the optimal authority level for every email. |
| Supported Conversation Intelligence analyzes real-time conversations for dynamic adjustments. |
| Supported Relationship Dynamics reveals the hidden power dynamics within a deal. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Substrata reviews
- Provides valuable real-time sales coaching and guidance.
- AI-powered insights into customer behavior and sentiment.
- Streamlines sales communication, including notes and emails.
- Effective in improving sales performance and closing deals faster.
- Helps build stronger client relationships and manage sales pipelines.
- Limited third-party app integrations, especially with Microsoft 365.
- Initial setup can be complex and time-consuming.
- Occasional glitches and minor bugs reported.
- Lack of a free trial for testing the software.
- High pricing plans may be a barrier for some businesses.
Substrata pricing
The commentary is based on 33 reviews from Substrata G2 reviews.
Substrata's pricing is generally considered worthwhile for its advanced features, despite being described as "high" or "a bit pricey," especially for smaller businesses. Some users suggest customized plans may offer better value. A free trial is frequently requested.
Users sentiment
See the Substrata pricing page.
Professional
Includes team management, performance analytics, webhooks, prospect data enrichment, and event notifications.
Custom
Includes all features from the Professional plan, along with dedicated customer success, CRM integrations, custom onboarding and training, and workflow integrations.
Substrata alternatives
HubSpot Marketing HubBetter for marketing automation and multi-channel campaigns. A broader range of integrations is available. More established, with wider adoption and faster growth. Easier to use but more expensive, with limited free features.Read more
ColdCoachBetter fit for companies of all sizes. Has broader industry coverage. Provides email communication analysis. Growing faster. More positive user reviews available.Read more
HubSpot Sales HubBetter for contact, deal, and workflow management. Easier to use but lacks real-time sales coaching. Integrates with HubSpot CRM.Read more
ActiveCampaignBetter for marketing automation and broader integrations. More suitable for various business sizes seeking marketing and sales automation including CRM.Read more
SaleskenBetter fit for larger companies. Has grown faster in terms of web traffic and employee count. More positive user reviews on pricing. Users report easier implementation and use. Salesken is a Substrata alternative and competitor.Read more
SalesloftBetter fit for medium and enterprise businesses. Broader industry applicability. More integrations. Has more momentum.Read more
Substrata FAQ
What is Substrata and what does Substrata do?
Substrata is AI-powered sales coaching software that analyzes email and call communication. It provides real-time guidance, identifies selling opportunities, and improves communication skills, ultimately boosting sales performance, shortening sales cycles, and increasing win rates.
How does Substrata integrate with other tools?
Substrata offers limited third-party integrations, notably lacking robust connectivity with Microsoft 365. This integration gap is a significant drawback for users heavily reliant on the Microsoft ecosystem.
What the main competitors of Substrata?
Alternatives to Substrata include ColdCoach, Salesken, and HubSpot Sales Hub. These platforms offer similar AI-powered sales coaching and deal closing features. Consider ActiveCampaign and Salesloft for sales automation and pipeline management.
Is Substrata legit?
Substrata is a legitimate AI-powered sales coaching software. User reviews praise its real-time guidance and insights into customer behavior. While the pricing may be high and setup complex, many users report improved sales performance and faster deal closures.
How much does Substrata cost?
Substrata's Professional plan is priced at $49 per user per month. They also offer a Custom plan with bespoke pricing for tailored solutions. Contact Substrata directly for custom pricing details.
Is Substrata customer service good?
Substrata's customer support receives positive feedback. Users describe the support team as "great," "fantastic," "efficient," "always on the ball," and "amazing." They appreciate the quick responses and helpful guidance provided by the customer service team.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.