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Sprinklr Insights description
Sprinklr Insights is an AI-powered platform that helps large companies understand their customers, market, and competitors. It gathers data from many online sources including social media, news sites, and review platforms. This data is analyzed to provide insights into brand reputation, customer sentiment, product feedback, and competitor activity. Companies use these insights to improve customer experience, make data-driven decisions, and develop successful marketing and product strategies.
What companies are using Sprinklr Insights?
Who is Sprinklr Insights best for
Sprinklr Insights is an AI-powered platform ideal for large enterprises seeking comprehensive customer experience management. It gathers data from numerous online sources to provide insights into brand reputation, customer sentiment, and competitor activity. Users praise its comprehensive data gathering and AI-powered insights but note a steep learning curve and occasional data accuracy issues.
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Best fit for large enterprises seeking a comprehensive CXM platform.
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Suitable for various industries needing in-depth consumer insights.
Sprinklr Insights features
| Supported Sprinklr Insights offers competitor benchmarking, allowing performance comparison across multiple social channels. |
| Supported Sprinklr Insights analyzes visual content providing insights into consumer behavior, trends, and brand visibility. |
| Supported Sprinklr Insights offers robust social listening, enabling brands to monitor conversations and trends for targeted engagement. |
| Supported Sprinklr Insights supports competitor analysis by tracking and analyzing social media activity. |
| Supported Sprinklr Insights supports reputation management by monitoring reviews and brand mentions and facilitating responses. |
| Supported Sprinklr Insights analyzes sentiment of social media mentions using AI and NLP. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Sprinklr Insights reviews
We've summarised 98 Sprinklr Insights reviews (Sprinklr Insights G2 reviews) and summarised the main points below.
- Comprehensive data gathering from various online sources.
- AI-powered insights for brand reputation and customer sentiment analysis.
- Customizable dashboards and widgets for personalized reporting.
- Real-time monitoring and alerts for important topics.
- Useful for competitor benchmarking and analysis.
- Limited coverage of some social media platforms like TikTok and LinkedIn.
- Steep learning curve, especially for advanced features.
- Data accuracy issues and discrepancies between reports.
- Overwhelming interface with too many options.
- Slow performance, especially with large datasets.
Sprinklr Insights pricing
The commentary is based on 11 reviews from Sprinklr Insights G2 reviews.
Sprinklr Insights offers valuable social listening, analytics, and marketing tools. However, reviews consistently mention high licensing costs, making it more suitable for larger organizations with substantial budgets. While some find it cheaper than alternatives, the pricing structure may be prohibitive for smaller businesses.
See the Sprinklr Insights pricing page.
Sprinklr Insights alternatives
MeltwaterBetter for PR and communications teams. More suitable for a wider range of industries including legal services and automotive. Has higher ratings.Read more
SemanticForceBetter for tracking engagement metrics. Has significantly less momentum. A Sprinklr Insights competitor and alternative.Read more
AfluencerBetter for influencer marketing on Instagram, TikTok, and YouTube. Free to use with paid options for enhanced features. Focuses on connecting brands with influencers for user-generated content. Serves a variety of industries, particularly retail, media, and software.Read more
impact.comBetter for managing marketing partnerships. Focuses on affiliate tracking, influencer marketing, and referral programs. More user-friendly, but some report issues with data accuracy and customer support. Better fit for e-commerce, retail, and software/IT businesses.Read more
Brandwatch Consumer IntelligenceBetter fit for Marketing & Advertising, Retail, and Consumer Goods. A Sprinklr Insights alternative providing broader social media platform coverage.Read more
QuidBetter for marketing and advertising. Praised for flexible analytics and reporting. Intuitive query builder. Has more momentum. More positive reviews on G2. Some users find the interface outdated and slow.Read more
Sprinklr Insights FAQ
What is Sprinklr Insights and what does Sprinklr Insights do?
Sprinklr Insights is an AI-powered platform providing actionable insights from online data sources like social media and news sites. It helps large enterprises understand customer sentiment, track brand reputation, perform competitor analysis, and make data-driven decisions for improved marketing and customer experience.
How does Sprinklr Insights integrate with other tools?
Sprinklr Insights integrates with other platforms through its open API and pre-built integrations. It connects with social media platforms, marketing automation tools, and CRM systems. This allows for streamlined data sharing, workflow automation, and enhanced reporting capabilities.
What the main competitors of Sprinklr Insights?
Top alternatives to Sprinklr Insights include Meltwater, Brandwatch Consumer Intelligence, and YouScan. These platforms offer similar features like social listening, competitor analysis, and brand reputation management. Other competitors include SemanticForce, Quid, and Semrush.
Is Sprinklr Insights legit?
Yes, Sprinklr Insights is a legitimate AI-powered platform. It's known for comprehensive data gathering and insights into brand reputation and customer sentiment. However, some users mention a steep learning curve and occasional data accuracy issues.
How much does Sprinklr Insights cost?
Sprinklr Insights pricing is not publicly available. Contact Sprinklr sales for a customized quote based on your specific needs and requirements. Consider exploring alternative social listening tools if budget is a primary concern.
Is Sprinklr Insights customer service good?
Sprinklr Insights customers generally praise the helpful and responsive support team, highlighting their assistance during onboarding and problem-solving. However, some users mention a learning curve with the platform, suggesting the need for more intuitive features or improved training resources.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.