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Company health
Sonar description
Sonar is a text messaging platform designed for sales and marketing teams to connect with leads and customers. It utilizes automation and AI to streamline communication, offering features like automated messages, lead qualification bots, and campaign management. Sonar integrates with popular CRMs and boasts a user-friendly interface. Its focus on compliance ensures your text campaigns adhere to industry standards. With detailed analytics, Sonar helps you track team performance and measure the effectiveness of your messaging strategies.
Who is Sonar best for
Sonar is a user-friendly texting platform built for sales and marketing teams to engage leads and customers. It offers automated messaging, lead qualification bots, and CRM integrations, notably with Salesforce. Users praise its ease of use and fast message delivery, but some find the bulk messaging and search functionality limited.
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Best for small to medium-sized businesses.
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Ideal for e-commerce, real estate, and marketing companies.
Sonar features
| Supported SendSonar offers CRM integrations, notably with Salesforce. |
| Supported Sonar offers automated messaging through chatbots and for SMS notifications and updates. |
| Supported Sonar offers lead qualification via a bot and lead scoring based on various factors, potentially including firmographic data if available in integrated CRM systems. |
Sonar reviews
- User-friendly interface, easy to learn.
- Fast and reliable message delivery.
- Seamless integration with Salesforce.
- Useful canned responses and email notifications.
- Effective for increasing customer engagement and response rates.
- Difficult to track messages in bulk (100+).
- Limited search functionality; requires exact name input.
- Inconsistent opt-in/opt-out functionality; users randomly unsubscribed.
- Lack of standalone app; relies on browser/Salesforce integration.
- No out-of-office or away message functionality.
Sonar alternatives
Helium 10Better fit for e-commerce and retail businesses selling on Amazon. A Helium 10 alternative for those focused on text message marketing.Read more
Jungle ScoutMore focused on product research and sales growth on Amazon. A better Sonar alternative for e-commerce businesses selling on Amazon. Jungle Scout has more momentum currently.Read more
HubSpot Marketing HubBetter for inbound marketing and lead generation. Broader industry applicability. Has more momentum. A good Sonar alternative.Read more
Brevo Transactional EmailBetter for transactional emails like order confirmations. Suitable for a wider range of industries including healthcare, finance, and legal. Boasts positive pricing sentiment and offers a free plan. G2 rates Brevo 4.6/5 stars. Note that users report occasional lagging and limited mobile app functionality.Read more
OverloopBetter for email and LinkedIn automation. Focuses on outbound sales processes and lead generation.Read more
Sonar FAQ
What is Sonar and what does Sonar do?
Sonar is a text messaging platform for sales and marketing teams to connect with leads and customers. It uses automation and AI to streamline communications, offering automated messages, lead qualification bots, and campaign management. Sonar integrates with popular CRMs and has a user-friendly interface.
How does Sonar integrate with other tools?
Sonar integrates with popular CRMs, notably Salesforce, enabling seamless data flow and enhanced sales processes. It also facilitates automated messaging through chatbots and SMS notifications.
What the main competitors of Sonar?
Top Sonar competitors include TextUs, ActiveCampaign, HubSpot Marketing Hub, and Meera. These alternatives offer similar features like automated messaging, CRM integrations, and robust analytics for sales and marketing teams.
Is Sonar legit?
Yes, Sonar is a legitimate text messaging platform for sales and marketing teams. It integrates with popular CRMs and offers automation and AI for streamlined communication. Users praise its user-friendly interface and effective customer engagement capabilities. However, note some limitations with bulk messaging and search functionality.
How much does Sonar cost?
Sonar offers four editions: Community (free and open-source), Developer, Enterprise, and Data Center. Pricing for Developer, Enterprise, and Data Center is not publicly available. Contact SonarSource for a quote.
Is Sonar customer service good?
Customer reviews on Sonar's customer service are mixed. While some users praise the responsiveness and helpfulness of their support representatives, others have experienced difficulties with unclear contract terms and unhelpful responses regarding technical issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.