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Helium 10

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Company health

Employee growth
13% decrease in the last year
Web traffic
5% decrease in the last quarter

Ratings

G2
4.1/5
(170)
Capterra
4.2/5
(103)
TrustPilot
3.3/5
(145)
Glassdoor
3.6/5
(62)

Helium 10 description

Helium 10 is a suite of tools designed to help businesses succeed on Amazon. It offers over 30 tools for various aspects of selling, including product research, keyword research, listing optimization, advertising, and analytics. Helium 10 helps you find profitable products, optimize your listings for better visibility, manage advertising campaigns, and track your performance – all in one platform. Essentially, it aims to simplify selling on Amazon and help your business grow through data-driven decisions.


Who is Helium 10 best for

Helium 10 is an all-in-one platform designed to help Amazon and Walmart sellers scale their businesses. From product research and keyword optimization to listing optimization and advertising automation, Helium 10 offers a comprehensive suite of tools. While users praise the software's extensive features and training resources, some have reported issues with automatic subscription renewals and customer support. Despite some drawbacks, Helium 10 remains a popular choice for sellers looking to optimize their online presence and boost sales.

  • Best for small to medium-sized businesses selling on Amazon or Walmart.

  • Ideal for e-commerce, retail, and consumer goods industries.


Helium 10 features

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Helium 10 offers robust features for optimizing product listings, including keyword optimization, competitor analysis, and performance tracking, contributing to better visibility.

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Helium 10 provides various tools for competitor product research, including Cerebro, Xray, and Market Tracker 360, enabling in-depth analysis of competitor product offerings, pricing, and market performance.

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Helium 10 offers AI-powered bid optimization through its Adtomic tool.

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Helium 10 supports bid management through its Adtomic tool.

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Helium 10 offers tools like Black Box, Xray, and Trendster for product demand research.

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Helium 10 offers comprehensive keyword research tools.

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Helium 10 automates advertising campaigns using its Adtomic tool.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly negative
-0.95

Customer Service

Strongly negative
-0.81

Ease of Use

Rather negative
-0.52

Reliability and Performance

Strongly negative
-0.7

Ease of Implementation

Strongly negative
-1

Scalability

Rather negative
-0.33

Helium 10 reviews

We've summarised 418 Helium 10 reviews (Helium 10 GetApp reviews, Helium 10 Software Advice reviews, Helium 10 TrustPilot reviews, Helium 10 Capterra reviews and Helium 10 G2 reviews) and summarised the main points below.

Pros of Helium 10
  • Helium 10 offers comprehensive tools for various aspects of selling on Amazon, including product research, keyword research, listing optimization, and analytics.
  • The Chrome extension is praised for its ease of use and helpful insights, particularly for keyword research.
  • Helium 10 provides extensive training resources, such as the Freedom Ticket course and webinars, which are highly regarded by users.
  • The software offers valuable insights into competitor data, allowing users to analyze market trends and make informed decisions.
  • The software’s keyword research tools, like Cerebro and Magnet, are widely commended for their effectiveness and accuracy.
Cons of Helium 10
  • Many users report that Helium 10 automatically reactivates paused subscriptions without consent and refuses refunds.
  • The software is buggy, with frequent glitches and inconsistent data, particularly in the Xray Chrome extension.
  • Customer support is slow and unhelpful, often providing generic responses and failing to resolve issues.
  • The Starter plan is extremely limited, with many features being unusable despite claims of availability.
  • Helium 10’s pricing is high, with a steep learning curve for advanced features and limited options for customization.

Helium 10 pricing

The commentary is based on 100 reviews from Helium 10 Capterra reviews, Helium 10 G2 reviews, Helium 10 GetApp reviews, Helium 10 Software Advice reviews and Helium 10 TrustPilot reviews.

Helium 10 offers comprehensive Amazon seller tools, but reviews frequently cite the high cost, especially for new sellers. Many users find the pricing structure confusing and express frustration with unexpected charges and difficulty canceling subscriptions. While some plans are considered worthwhile, others are seen as overpriced for limited functionality.

Users sentiment

Strongly negative
-0.95

See the Helium 10 pricing page.


Helium 10 alternatives

  • Logo of Jungle Scout
    helium-10 vs Jungle Scout
    Better fit for users new to Amazon selling. Has broader industry applicability. Higher rated by users and is growing faster. Provides sales forecasting and inventory management.
    Read more
  • Logo of SellerApp
    SellerApp
    Better for PPC automation and provides more accessible customer support. A Helium 10 competitor and alternative, SellerApp has slower website traffic growth.
    Read more
  • Logo of Stackline
    helium-10 vs Stackline
    Better for larger businesses. Focuses on broader market trends and analytics across multiple platforms like Amazon and Walmart, rather than specific product research and listing optimization. Has slower website traffic growth.
    Read more
  • Logo of Keepa
    Keepa
    More focused on Amazon product price tracking and deal finding. A Helium 10 competitor and alternative for smaller businesses, Keepa has less momentum.
    Read more
  • Logo of Sonar
    Sonar
    Better for sales and marketing teams focused on text message communication. Has more momentum in website traffic growth. A Helium 10 competitor focused on lead generation and customer engagement through SMS and automation.
    Read more
  • Logo of Seller.Tools
    Seller.Tools
    Better suited for larger enterprises. Has higher ratings and is growing faster. Provides more concise data specifically for Amazon sellers. A strong Helium 10 competitor.
    Read more

Helium 10 FAQ

  • What is Helium 10 and what does Helium 10 do?

    Helium 10 is an all-in-one software suite for Amazon sellers, providing tools for product research, keyword optimization, listing optimization, advertising, and analytics. It helps businesses find profitable products, improve listing visibility, manage ad campaigns, and track performance, aiming to boost sales and simplify Amazon selling.

  • How does Helium 10 integrate with other tools?

    Helium 10 integrates with Walmart, Shopify, and Google Ads. It also offers a Chrome extension for convenient product and keyword research directly on Amazon. However, some users report a lack of seamless integration with other crucial e-commerce platforms.

  • What the main competitors of Helium 10?

    Helium 10's main competitors include Jungle Scout, SellerApp, Viral Launch, and MerchantWords. These alternatives offer similar functionalities such as product research, keyword tracking, listing optimization, and competitor analysis for Amazon sellers.

  • Is Helium 10 legit?

    Helium 10 is a legitimate software suite for Amazon sellers. It offers valuable tools for product research, keyword analysis, and listing optimization. However, be aware of user complaints regarding automatic subscription renewals, software bugs, and customer support. Consider exploring alternative options like Jungle Scout or Seller.Tools if these concerns are critical for you.

  • How much does Helium 10 cost?

    Helium 10 pricing information is not available. Contact Helium 10 sales for product pricing details to determine if the product is worth it for your business.

  • Is Helium 10 customer service good?

    Helium 10's customer service receives many negative reviews. Users report slow response times, unhelpful generic replies, and difficulty getting refunds for unauthorized charges or unwanted subscription renewals. Some users have even described their interactions with customer service as a "nightmare".


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.