Helium 10 vs Jungle Scout

by Gralio Feb 03, 2025

Helium 10 and Jungle Scout are both Amazon seller tools, but Helium 10 offers a wider range of functionalities while Jungle Scout focuses on product research and listing optimization. Helium 10 may be a better value for established sellers needing comprehensive tools. Jungle Scout may be preferable for businesses primarily focused on product discovery and competitive analysis.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 793 reviews and 60 websites, saving 4 hours, 54 minutes of reading.

Helium 10

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Jungle Scout

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About

Helium 10 is a suite of tools designed to help businesses succeed on Amazon. It offers over 30 tools for various aspects of selling, including product research, keyword research, listing optimization, advertising, and analytics. Helium 10 helps you find profitable products, optimize your listings for better visibility, manage advertising campaigns, and track your performance – all in one platform. Essentially, it aims to simplify selling on Amazon and help your business grow through data-driven decisions.

Jungle Scout is software designed for businesses that sell products on Amazon. It helps you research popular products, analyze competitors, and find effective keywords to improve your product listings. Jungle Scout also offers sales forecasting and inventory management tools. Many businesses use it to find new opportunities and grow their sales on Amazon.

Summary

Main difference

Helium 10 offers a broader suite of tools covering various aspects of Amazon selling, including advertising and analytics, making it suitable for businesses seeking an all-in-one platform. Jungle Scout focuses primarily on product research, competitor analysis, and keyword optimization, making it ideal for businesses prioritizing product discovery and listing optimization.

Relative strengths of Helium 10 (compared to Jungle Scout)

Wider range of tools for Amazon selling (advertising, analytics, etc.)
Extensive training resources (Freedom Ticket, webinars)
Strong competitor analysis features

Relative weaknesses of Helium 10 (compared to Jungle Scout)

Higher pricing and less transparent pricing structure
Reports of buggy software and inconsistent data
Negative customer support reviews

Who should use Helium 10 VS. Jungle Scout

Helium 10 is an all-in-one platform designed to boost sales on Amazon. From product research and keyword optimization to listing improvement and analytics, Helium 10 provides the tools businesses need. Users praise its comprehensive features and training resources. However, some have reported issues with automatic subscription renewals, software bugs, and customer support. Despite these drawbacks, Helium 10 remains a popular choice for sellers seeking a data-driven approach to Amazon success.

Jungle Scout is a popular e-commerce tool that helps Amazon sellers grow their businesses. Users love its Chrome extension, Opportunity Finder, Keyword Scout, and Listing Builder. However, some find the pricing high and the software slow. Ideal for businesses of all sizes selling on Amazon, it offers data-driven insights for product research, competitor analysis, and listing optimization.

Best for small to medium-sized businesses selling on Amazon or Walmart.
Ideal for e-commerce, retail, and consumer goods businesses.

Ideal for small to medium-sized businesses selling on Amazon.
Suitable for various industries, including e-commerce, retail, consumer goods, and more.

Helium 10 and Jungle Scout features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Product Research

Supported

Helium 10 offers advanced product research tools like Black Box, with filters and data analysis for profitability.

Supported

Jungle Scout supports advanced product research using filters and data analysis.
Keyword Research

Supported

Helium 10 offers keyword research tools like Magnet and Cerebro.

Supported

Jungle Scout supports keyword research via Keyword Scout, helping optimize listings.
Product Database

Supported

Helium 10 offers a product database with sales estimations, reviews, and other data via its Black Box tool.

Supported

Jungle Scout offers a product database with sales estimations, supporting product research and analysis.
Product Hunt support

Not supported

Helium 10 is tailored for Amazon and does not seem to support Product Hunt.

Not supported

Jungle Scout does not support the Product Hunt marketplace.
Competitor tracking

Supported

Helium 10 provides extensive tools for monitoring and analyzing competitors and their product listings. This includes features like competitor identification, real-time monitoring, detailed competitor analysis, global competitor tracking, inventory and sales insights, and analysis of keyword and market trends.

Supported

Jungle Scout offers multiple tools for competitor tracking including features for tracking product listings, analyzing competitor strategies, and monitoring keyword rankings. The platform offers detailed insights into competitor performance, reviews and overall market positioning.
Review monitoring

Supported

Helium 10 allows users to monitor competitor product reviews, gain insights from review sentiment, and identify trends.

Supported

Jungle Scout enables users to monitor competitor product reviews and identify trends via its "Review Analysis" and competitor analysis tools. This allows for the assessment of competitor product performance, including review trends, and identification of customer feedback trends.

Qualities

Value and Pricing Transparency

-0.95

Strongly negative sentiment

-0.32

Rather negative sentiment
Customer Service

-0.81

Strongly negative sentiment

+1

Strongly positive sentiment
Ease of Use

-0.52

Rather negative sentiment

+0.87

Strongly positive sentiment
Reliability and Performance

-0.7

Strongly negative sentiment

+0.21

Neutral sentiment
Ease of Implementation

-1

Strongly negative sentiment

+0.6

Rather positive sentiment
Scalability

-0.33

Rather negative sentiment

No data

Helium 10 and Jungle Scout Pricing

No data

User sentiment

Strongly negative

-0.95

See full Pricing page

Jungle Scout offers four pricing tiers: Starter, Growth Accelerator, Brand Owner + CI, and a custom Cobalt plan. The first three tiers have an annual billing cycle, while the Cobalt plan requires contacting sales for a custom quote. The Starter plan is suitable for starting businesses, the Growth Accelerator plan is for businesses looking to expand, and the Brand Owner + CI plan caters to brand owners and small to medium businesses.

Plans

User sentiment

Rather negative

-0.32

See full Pricing page

Helium 10 and Jungle Scout review insights

648 reviews analysed from and

Users love

Helium 10 offers comprehensive tools for various aspects of selling on Amazon, including product research, keyword research, listing optimization, and analytics.
The Chrome extension is praised for its ease of use and helpful insights, particularly for keyword research.
Helium 10 provides extensive training resources, such as the Freedom Ticket course and webinars, which are highly regarded by users.
The software offers valuable insights into competitor data, allowing users to analyze market trends and make informed decisions.
The software’s keyword research tools, like Cerebro and Magnet, are widely commended for their effectiveness and accuracy.

The Chrome extension is praised for its user-friendly interface and valuable data insights.
The Opportunity Finder tool is helpful for identifying new product opportunities.
The Keyword Scout and Listing Builder tools are valuable for optimizing listings.
Excellent customer support, known for quick response times and helpful solutions.

Users dislike

Many users report that Helium 10 automatically reactivates paused subscriptions without consent and refuses refunds.
The software is buggy, with frequent glitches and inconsistent data, particularly in the Xray Chrome extension.
Customer support is slow and unhelpful, often providing generic responses and failing to resolve issues.
The Starter plan is extremely limited, with many features being unusable despite claims of availability.
Helium 10’s pricing is high, with a steep learning curve for advanced features and limited options for customization.

The price is high, especially for new users.
The software can be slow, with long loading times for results.
Inaccurate sales data, especially for less popular products and European markets.
The Supplier Database can be inaccurate and difficult to manually add suppliers.

Helium 10 and Jungle Scout Ratings

Glassdoor

3.6/5

(62)

Glassdoor

4.4/5

(163)

Company health

Employee growth

13% decrease in the last year

2% increase in the last year

Web traffic

5% decrease in the last quarter

11% decrease in the last quarter

Financing

No data

November 2020 - $110M

How accurate is the sales data for Helium 10 versus Jungle Scout?

Jungle Scout's sales data accuracy is a mixed bag according to user reviews. While generally considered helpful for trend analysis and competitor research, users have reported inaccuracies, particularly for niche products and European markets. Helium 10 also faces criticism regarding data inconsistency and bugs, especially within its Chrome extension. Therefore, neither product definitively holds an edge in sales data accuracy, and both seem to have areas needing improvement.

Which product offers more user-friendly keyword research tools?

Helium 10 and Jungle Scout both offer robust keyword research tools. However, Helium 10 is generally considered more comprehensive in this area, offering tools like Magnet (for finding relevant keywords) and Cerebro (for reverse ASIN lookup and competitor keyword analysis). While Jungle Scout also has keyword research capabilities, user reviews more frequently praise Helium 10's depth and variety of keyword tools for Amazon sellers.

What are the advantages of Helium 10?

Helium 10 offers a broader suite of over 30 tools encompassing various aspects of Amazon selling, from product research and keyword analysis to listing optimization, advertising, and analytics, all within a single platform. This comprehensive approach can be advantageous for businesses seeking an all-in-one solution for managing their Amazon presence. It also offers extensive training resources, which can be beneficial for users new to Amazon selling or those looking to improve their skills. Helium 10's Chrome extension is praised for its ease of use and valuable insights, particularly regarding keyword research.

What are the disadvantages of Helium 10?

Helium 10's disadvantages include a high price point, a steep learning curve, software bugs and data inconsistencies, particularly within the Xray Chrome extension. Furthermore, users frequently report issues with unauthorized subscription renewals and unhelpful customer support. The limited functionality of the Starter plan also contributes to user frustration.

Alternatives to Helium 10 and Jungle Scout

Stackline

Stackline is a software platform designed to improve how brands manage their online sales and marketing. It provides data and tools to understand market trends, customer behavior, and advertising performance on major platforms like Amazon and Walmart. This helps businesses make better decisions about their products, pricing, marketing campaigns, and overall online sales strategies. Stackline is used by many well-known brands and is known for its accurate data and user-friendly interface.

mindsite

Mindsite is an e-commerce analytics tool that helps businesses improve their online sales. It gathers data from hundreds of online retailers and provides insights on pricing, product visibility, and competitor activity. This data helps businesses make informed decisions about pricing strategies, product placement, and marketing campaigns, leading to better online performance and increased sales.

SellerApp

SellerApp helps businesses maximize their sales on Amazon. It offers tools to research profitable products, optimize product listings, analyze competitors, and manage advertising campaigns. Its data-driven insights and automation features aim to increase visibility, sales, and overall profitability for Amazon sellers.

Seller.Tools

Seller.Tools is a suite of software designed to help businesses succeed on Amazon. It offers data analysis, competitor research, and automation tools specifically for Amazon sellers. The platform emphasizes providing users with the most current data available, presented in an easy-to-understand format. Seller.Tools aims to streamline Amazon business operations, allowing sellers to make informed decisions and save time.

SellerSEO

SellerSEO is a software tool that helps businesses improve their visibility and sales on online marketplaces like Amazon. It offers features that analyze product listings, track keywords, and research competitors, allowing sellers to optimize their products for better search rankings and increased sales. SellerSEO focuses on providing actionable data-driven insights to help businesses of all sizes succeed in the competitive e-commerce landscape.

Mangools

Mangools is a suite of SEO tools designed for individuals and businesses of all sizes. It offers a user-friendly interface and tools to help users find relevant keywords, analyze search engine results pages (SERPs), track website rankings, research backlinks, and analyze competitor websites. Mangools aims to make SEO accessible and understandable with its straightforward tools and educational resources.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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