Helium 10 vs Stackline

by Gralio Feb 05, 2025

Helium 10 and Stackline cater to different needs within the ecommerce landscape. Helium 10 is a powerful tool for businesses focused solely on Amazon, providing specialized features and training. Stackline offers a broader approach, supporting multi-platform sellers with data-driven insights into market trends and performance. The choice depends on your specific platform focus and desired level of specialized Amazon tools.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 607 reviews and 60 websites, saving 3 hours, 52 minutes of reading.

Helium 10

Stackline

About

Helium 10 is a suite of tools designed to help businesses succeed on Amazon. It offers over 30 tools for various aspects of selling, including product research, keyword research, listing optimization, advertising, and analytics. Helium 10 helps you find profitable products, optimize your listings for better visibility, manage advertising campaigns, and track your performance – all in one platform. Essentially, it aims to simplify selling on Amazon and help your business grow through data-driven decisions.

Stackline is a software platform designed to improve how brands manage their online sales and marketing. It provides data and tools to understand market trends, customer behavior, and advertising performance on major platforms like Amazon and Walmart. This helps businesses make better decisions about their products, pricing, marketing campaigns, and overall online sales strategies. Stackline is used by many well-known brands and is known for its accurate data and user-friendly interface.

Summary

Main difference

Helium 10 is a comprehensive suite of tools specifically designed for Amazon sellers, offering features for product research, listing optimization, keyword research, and advertising. Stackline focuses on broader ecommerce performance management, providing data and insights for market trends, customer behavior, and advertising performance across multiple platforms like Amazon and Walmart.

Relative strengths of Helium 10 (compared to Stackline)

Strong Amazon integration with direct data access for features like automated ad campaigns and inventory management.
Extensive tools specifically for Amazon sellers, covering product research, listing optimization, and keyword research.
Comprehensive training resources and educational materials to help users maximize the platform’s potential.

Relative weaknesses of Helium 10 (compared to Stackline)

Limited platform integrations beyond Amazon, restricting its use for multi-platform sellers.
Negative user feedback regarding subscription practices and customer support.
High pricing and a steep learning curve for advanced features can be a barrier for some users.

Who should use Helium 10 VS. Stackline

Helium 10 is a comprehensive suite of tools designed to boost sales on Amazon. Offering over 30 tools for product research, keyword optimization, listing optimization, and analytics, Helium 10 helps businesses identify profitable products and optimize listings for increased visibility. While praised for its comprehensive features and training resources, users have noted concerns about pricing, bugs, and customer support. Best for small to medium businesses.

Stackline is an ecommerce analytics platform ideal for small to medium businesses seeking to optimize their online sales and marketing strategies. Users praise its comprehensive data, user-friendly interface, and valuable insights into market trends and advertising effectiveness. However, some have noted concerns about data accuracy and limited customization options. If your business prioritizes a holistic view of ecommerce performance and ease of use, Stackline may be a good fit.

Best for small to medium-sized businesses selling on Amazon or Walmart.
Ideal for e-commerce, retail, and consumer goods companies.

Best for small to medium-sized businesses.
Limited industry-specific information available.

Helium 10 and Stackline features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Product Research

Supported

Helium 10 offers advanced product research tools like Black Box, with filters and data analysis for profitability.

Not supported

Stackline offers market analysis but not detailed product research for profitability.
Keyword Research

Supported

Helium 10 offers keyword research tools like Magnet and Cerebro.

Partially supported

Stackline offers keyword analysis for advertising, but not as a primary feature.
Listing Optimization

Supported

Helium 10 supports listing optimization with suggested improvements for titles, descriptions, and keywords.

Supported

Stackline helps optimize listings for better search visibility, including keywords.
Sales data analysis

Supported

Helium 10 analyzes sales data for competitor products, including historical data, using tools like Black Box.

Supported

Stackline analyzes sales data for competitor products, including historical data.
Competitor tracking

Supported

Helium 10 provides extensive tools for monitoring and analyzing competitors and their product listings. This includes features like competitor identification, real-time monitoring, detailed competitor analysis, global competitor tracking, inventory and sales insights, and analysis of keyword and market trends.

Partially supported

Stackline might offer competitor analysis but specific details are unclear.
Competitor product tracking

Supported

Helium 10 offers tools to track competitor sales, reviews, pricing, and keyword strategies.

Unknown

Stackline offers market analysis but competitor product tracking is not confirmed.

Qualities

Value and Pricing Transparency

-0.95

Strongly negative sentiment

+0.1

Neutral sentiment
Customer Service

-0.81

Strongly negative sentiment

+0.86

Strongly positive sentiment
Ease of Use

-0.52

Rather negative sentiment

+0.63

Rather positive sentiment
Reliability and Performance

-0.7

Strongly negative sentiment

+0.28

Neutral sentiment
Ease of Implementation

-1

Strongly negative sentiment

-0.29

Neutral sentiment
Scalability

-0.33

Rather negative sentiment

-0.43

Rather negative sentiment

Helium 10 and Stackline Pricing

No data

User sentiment

Strongly negative

-0.95

See full Pricing page

No data

User sentiment

Neutral

+0.1

We couldn't find a pricing page for Stackline.

Helium 10 and Stackline review insights

462 reviews analysed from and

Users love

Helium 10 offers comprehensive tools for various aspects of selling on Amazon, including product research, keyword research, listing optimization, and analytics.
The Chrome extension is praised for its ease of use and helpful insights, particularly for keyword research.
Helium 10 provides extensive training resources, such as the Freedom Ticket course and webinars, which are highly regarded by users.
The software offers valuable insights into competitor data, allowing users to analyze market trends and make informed decisions.
The software’s keyword research tools, like Cerebro and Magnet, are widely commended for their effectiveness and accuracy.

User-friendly interface that makes navigating the platform and accessing data easy.
Comprehensive data on market trends, competitor performance, and product sales.
Valuable insights into keyword performance and advertising effectiveness.
Provides a holistic view of ecommerce performance across different retailers.
Strong customer support team that is responsive and helpful.

Users dislike

Many users report that Helium 10 automatically reactivates paused subscriptions without consent and refuses refunds.
The software is buggy, with frequent glitches and inconsistent data, particularly in the Xray Chrome extension.
Customer support is slow and unhelpful, often providing generic responses and failing to resolve issues.
The Starter plan is extremely limited, with many features being unusable despite claims of availability.
Helium 10’s pricing is high, with a steep learning curve for advanced features and limited options for customization.

Data accuracy is not always reliable, with some discrepancies between Stackline and vendor central data.
Product categorization can be inaccurate, leading to irrelevant products appearing in reports.
Limited customization options for reports and data analysis.
Data updates can be slow, particularly after key sales periods.
High cost of subscription, especially for access to additional categories or features.

Helium 10 and Stackline Ratings

G2

4.1/5

(170)
Capterra

4.2/5

(103)
TrustPilot

3.3/5

(145)
Glassdoor

3.6/5

(62)

G2

4.4/5

(189)
Glassdoor

3.1/5

(79)

Company health

Employee growth

13% decrease in the last year

2% decrease in the last year

Web traffic

5% decrease in the last quarter

9% increase in the last quarter

Financing

No data

February 2021 - $180M

How do Helium 10's Amazon-specific tools compare to Stackline's broader ecommerce focus?

Helium 10 is laser-focused on Amazon, providing a comprehensive suite of tools specifically designed for selling on that platform. Its features cover everything from product research and keyword optimization to listing optimization and advertising management within the Amazon ecosystem. Stackline, while also supporting Amazon and Walmart, takes a broader approach to ecommerce, offering tools for market trend analysis, customer behavior tracking, and overall online sales strategy optimization across multiple platforms. So, while both platforms offer some overlapping functionality, Helium 10 goes deeper into the specifics of selling on Amazon, whereas Stackline provides a wider lens for managing a broader ecommerce presence.

Which product offers more intuitive data visualization for competitor analysis?

Stackline is likely to offer more intuitive data visualization for competitor analysis. While Helium 10 provides competitor data insights, Stackline is praised for its user-friendly interface and comprehensive data presentation on market trends and competitor performance. The positive user reviews regarding Stackline's ease of use and data accessibility suggest a more intuitive experience for visualizing and understanding competitor data.

What are the advantages of Helium 10?

Helium 10 offers a comprehensive suite of tools specifically designed for Amazon sellers, covering various aspects from product research and keyword analysis to listing optimization and advertising management. It also provides extensive training resources, including the Freedom Ticket course, which can be particularly helpful for new sellers. Helium 10's Chrome extension facilitates quick keyword research and competitor analysis directly on Amazon.

What are the disadvantages of Helium 10?

Helium 10 suffers from several reported disadvantages. Users cite issues with unwanted subscription renewals and difficulty obtaining refunds. The software is also criticized for bugs, inconsistent data, and slow, unhelpful customer support. Finally, the pricing is considered high, especially given the limited functionality of the basic plan and the steep learning curve for advanced features.

Alternatives to Helium 10 and Stackline

mindsite

Mindsite is an e-commerce analytics tool that helps businesses improve their online sales. It gathers data from hundreds of online retailers and provides insights on pricing, product visibility, and competitor activity. This data helps businesses make informed decisions about pricing strategies, product placement, and marketing campaigns, leading to better online performance and increased sales.

Jungle Scout

Jungle Scout is software designed for businesses that sell products on Amazon. It helps you research popular products, analyze competitors, and find effective keywords to improve your product listings. Jungle Scout also offers sales forecasting and inventory management tools. Many businesses use it to find new opportunities and grow their sales on Amazon.

Intentwise

Intentwise is a software platform designed to improve advertising performance on Amazon and Walmart. It offers tools to automate ad campaigns, analyze data, and gain insights into customer behavior. Features include automated recommendations, performance tracking, and competitor analysis. Intentwise is beneficial for brands and agencies looking to optimize their online advertising strategies and maximize their return on investment.

Seller.Tools

Seller.Tools is a suite of software designed to help businesses succeed on Amazon. It offers data analysis, competitor research, and automation tools specifically for Amazon sellers. The platform emphasizes providing users with the most current data available, presented in an easy-to-understand format. Seller.Tools aims to streamline Amazon business operations, allowing sellers to make informed decisions and save time.

SmartScout

SmartScout is an Amazon product research tool that helps businesses find profitable products to sell. It offers detailed data on over 42,000 Amazon subcategories, including estimated revenue and top brands. SmartScout also provides insights into competitor activity, product pricing, and sales trends. Its features help users identify potential niches, analyze competitor strategies, and make informed decisions about product sourcing and marketing on Amazon. SmartScout is beneficial for businesses involved in online arbitrage, wholesale, private label selling, and marketing agencies that manage Amazon businesses.

Semrush

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

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