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Socialinsider description
Socialinsider is a social media analytics tool that helps businesses understand their social media performance. It offers competitive analysis, tracks metrics across platforms like Instagram and Facebook, and provides reporting capabilities. This allows you to see what's working for your brand and competitors on social media, and then use those insights to improve your strategy.
What companies are using Socialinsider?
Who is Socialinsider best for
Socialinsider is a social media analytics tool ideal for marketers and small to medium businesses. Users love its in-depth analytics, easy-to-use interface, and excellent customer support. However, some have reported occasional data inaccuracies and slow loading times. It's a valuable tool for competitor benchmarking and reporting, offering a range of pricing plans to suit different budgets.
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Best fit for small to medium businesses.
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Suitable for marketing and advertising agencies.
Socialinsider features
| Supported Socialinsider can track impressions and reach, especially for Instagram. |
| Supported Socialinsider tracks likes, comments, shares, retweets, mentions, and other platform-specific metrics. |
| Supported Socialinsider supports sentiment analysis for brand mentions, especially on Instagram. |
| Supported Competitor benchmarking is supported, comparing performance across various metrics. |
| Supported Socialinsider offers comprehensive reporting and analytics tools, including competitor analysis and cross-platform insights. |
| Supported Socialinsider allows custom reports with specific metrics and date ranges. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Socialinsider reviews
We've summarised 120 Socialinsider reviews (Socialinsider G2 reviews) and summarised the main points below.
- In-depth social media analytics and easy-to-use interface.
- Excellent and responsive customer support.
- Comprehensive reporting features and competitor benchmarking capabilities.
- Valuable insights for social media strategy and competitor analysis.
- Regular platform updates and new feature additions.
- Occasional inaccurate data and slow loading times reported.
- Limited customization options for reports.
- Historical data limitations for some metrics.
- Some users find the pricing model steep, especially for higher tiers.
- Issues with profile swapping and limitations.
Socialinsider pricing
The commentary is based on 13 reviews from Socialinsider G2 reviews.
Socialinsider's pricing is generally considered affordable and a good value, especially considering its robust features and excellent customer service. Some users find higher-tier plans expensive, but many feel the price is justified for the time saved and insights gained. A few users mention monthly payment plans as a plus.
Users sentiment
See the Socialinsider pricing page.
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Socialinsider has a free trial.
Adapt
For small businesses who want to get some content inspiration from their competitors. It includes up to 20 social accounts, historical posts data for 3 months, 1 team member, live support in less than 24 hours, competitor analysis, benchmarking, automated reports, exportable reports, cross-networks analysis and reporting, and industry benchmarks.
Optimize
For professionals aiming to optimize their social media strategies using competitive insights. This plan includes up to 30 social accounts, historical posts data for 6 months, 2 team members, live support in less than 24 hours, competitor analytics, benchmarking, automated reports, exportable reports, cross-networks analysis & reporting, industry benchmarks, AI content pillars insights, AI content segmentation from competitors, and tag and group social media posts.
Predict
For marketing managers who need social media data, competitive insights, and industry benchmarks. This plan includes up to 40 social accounts, historical posts data for 12 months, 5 team members, live support in less than 24 hours, competitors analytics, benchmarking, automated reports, exportable reports, cross-networks analysis & reporting, industry benchmarks, AI content pillars insights, AI content segmentation from competitors, tag and group social media posts, and branded reports.
Enterprise
For enterprises who need a volume of data from social media and customized metrics. This plan includes a custom number of social profiles, custom historical posts data, a custom number of users, live support in less than 2 hours, competitor analytics for all platforms, benchmarking, automated reports, exportable reports, cross-networks analysis & reporting, industry benchmarks, AI content pillars insights, AI content segmentation from competitors, tag and group social media posts, branded reports, Looker (Google Data Studio) integration, account manager, and API access.
Socialinsider alternatives
IconosquareBetter for e-commerce, retail, media & entertainment, marketing & advertising, and professional services. Has broader industry applicability. Has more momentum based on website traffic and employee growth. Higher rated on G2. Offers team collaboration and AI-powered content inspiration. Provides more scheduling options including Twitter.Read more
Rival IQBetter fit for medium-sized businesses and marketing/advertising. Has grown faster and provides automated competitor discovery. However, it has limitations with Instagram and TikTok analytics. A strong Socialinsider competitor.Read more
Sprinklr SocialBetter for enterprise companies needing comprehensive social media management. More focus on features like AI-powered insights and automation. Has more momentum based on website traffic data.Read more
TrackMyHashtagBetter for users focused on Twitter/X. Easier to use and implement with transparent pricing. Good for a wide range of industries including Healthcare, Retail, and Manufacturing.Read more
Sprout SocialBetter suited for medium and large businesses. Has broader industry applicability, including marketing and advertising. Shows more consistent growth and momentum as a Socialinsider competitor and alternative. Offers more robust Instagram story functionality.Read more
SimplifiedBetter for content creation and all-in-one marketing solutions. Caters to education, media, software, non-profit, energy, marketing, and professional services. Offers AI writing assistance and content improvement tools. Free and paid plans available. A Socialinsider competitor and alternative.Read more
Socialinsider FAQ
What is Socialinsider and what does Socialinsider do?
Socialinsider is a social media analytics tool that helps businesses track performance, analyze competitors, and improve their social media strategy. It provides in-depth insights, reporting capabilities, and competitor benchmarking across various platforms like Instagram and Facebook. Users praise its comprehensive data and user-friendly interface.
How does Socialinsider integrate with other tools?
Socialinsider integrates with other platforms through API and offers integrations with tools like Google Data Studio, Canva, and Slack. This enhances reporting, design, and team communication capabilities.
What the main competitors of Socialinsider?
Key competitors to Socialinsider include Sprout Social, Hootsuite, Iconosquare, and Sprinklr Social. These platforms offer similar social media analytics, management, and reporting features, catering to various business sizes and needs. SOCi and Post Planner are also alternatives, focusing on location-based marketing and content scheduling, respectively.
Is Socialinsider legit?
Yes, Socialinsider is a legitimate social media analytics tool. It's known for its in-depth analytics, competitor benchmarking, and easy-to-use interface. However, some users have reported occasional data inaccuracies and limitations with historical data. Consider these points when assessing if it is safe and right for your needs.
How much does Socialinsider cost?
Socialinsider pricing starts at $99/month for the Adapt plan, $149/month for Optimize, and $239/month for Predict. The Enterprise plan has custom pricing. Is Socialinsider worth it? It offers competitive analysis, benchmarking, and reporting across multiple social networks.
Is Socialinsider customer service good?
Based on the reviews, Socialinsider's customer service is highly regarded by users. Customers praise the support team for their quick responses, helpfulness, and ability to resolve issues effectively. The readily available and efficient support contributes to a positive user experience.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.