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Iconosquare description
Iconosquare is a social media management tool that helps businesses understand their social media performance and improve their strategy. It offers in-depth analytics for platforms like Instagram, Facebook, and Twitter, allowing you to track metrics, generate reports, and schedule posts. Iconosquare also features competitor analysis, team collaboration tools, and AI-powered content inspiration. Used by thousands of businesses worldwide, it’s a comprehensive solution for managing and maximizing your social media presence.
Who is Iconosquare best for
Iconosquare is a social media management tool best for small to medium businesses in e-commerce, retail, or marketing. Users praise its intuitive analytics, reporting, and AI-powered content suggestions. However, some have reported issues with auto-posting and data accuracy. If you need robust analytics and streamlined scheduling, Iconosquare may be a good fit, but consider alternatives if story/Reel posting is a priority.
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Best for small to medium businesses seeking advanced social media management.
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Ideal for e-commerce, retail, consumer goods, and marketing/advertising companies.
Iconosquare features
| Supported Iconosquare allows custom reports with specific metrics and date ranges. |
| Supported Competitor benchmarking is supported via competitor tracking and industry benchmarks. |
| Supported Iconosquare supports scheduling multiple social media posts across different platforms. |
| Supported Iconosquare offers AI content suggestions using its AI Content Inspiration feature. |
| Supported Iconosquare supports collaboration with tools for sharing insights, reports, and alerts. |
| Supported Iconosquare tracks likes, comments, shares, and mentions on Instagram, with support for other platforms. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
Iconosquare reviews
We've summarised 130 Iconosquare reviews (Iconosquare TrustPilot reviews and Iconosquare G2 reviews) and summarised the main points below.
- Comprehensive and intuitive analytics and reporting features.
- User-friendly interface, easy to navigate and understand.
- AI-powered content suggestions that require minimal editing.
- Efficient scheduling and post planning tools, saving time and effort.
- Excellent and responsive customer support.
- Difficulty adding new accounts, despite having admin access.
- Occasional auto-posting bugs and failures, requiring manual intervention.
- Limited functionality for story and Reel posting (no audio, links, or text overlay).
- Inability to easily select specific metrics for analysis in CSV exports.
- Inconsistent data accuracy, with metrics occasionally differing from Instagram/Facebook’s native platforms.
Iconosquare pricing
The commentary is based on 7 reviews from Iconosquare G2 reviews.
Iconosquare's pricing is generally considered expensive, especially for small businesses, but many users feel it's worth the cost, citing valuable features like in-depth analytics and competitor benchmarking. Others find the yearly pricing reasonable compared to competitors.
See the Iconosquare pricing page.
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Iconosquare has a free plan.
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Iconosquare has a free trial.
Launch
Ideal for beginners looking to boost their brand awareness and get started on social media. Includes 1 user, 5-10 social profiles, standard analytics & reports, unlimited post scheduling, best time to post suggestions, customizable analytics dashboards, AI caption-writing & content ideation tools, and 1 year of data retention & history.
Scale
Designed for growing brands that want to expand their social media presence and analyze results. Includes 3 users, 5-30 social profiles, management of 1 social profile group, campaign tracking & reporting, promoted posts analytics, content approval workflows for team collaboration, hashtags & Mentions tracking, competitor benchmarking & reporting, and 2 years of data retention & history.
Excel
Perfect for enterprises aiming to streamline and maximize impact across multiple social channels. Includes 6 users, 5 to unlimited social profiles, management of 5 social profile groups, customized reporting, white-label reporting, API Access, personalized onboarding, dedicated CSM & ongoing training, and unlimited data retention.
Agency
Introducing our custom plan designed for agency users. Perfect for larger teams looking to streamline their workflows and leverage collaborative tools to manage multiple clients efficiently. Includes unlimited users, 5- unlimited social profiles, management of an unlimited number of profile groups for simplified management of different clients, Excel plan features, plus: Partner program membership, and content approval workflows for client collaboration.
Iconosquare alternatives
SocialinsiderBetter for competitor benchmarking. Offers AI-powered Instagram listening. Has highly rated customer service. Pricing is considered more transparent. However, it is growing slower and has some reported data accuracy and loading time issues.Read more
Fanpage KarmaHas broader platform support including Pinterest and Youtube. Offers a free plan. G2 rates it 4/5 stars. Some users mention slow data updates and poorly formatted reports. Is growing faster than Iconosquare.Read more
SOCiBetter for multi-location businesses needing local listing management. Caters to a wider range of industries including Finance, Banking & Insurance. Has grown faster in website traffic.Read more
Sprout SocialBetter for medium and large businesses. Broader industry applicability. More focused on social listening and engagement. A Sprout Social alternative, Iconosquare is growing faster.Read more
PostlyBetter for smaller businesses with a limited budget. Offers AI-powered tools for content generation and hashtag research. A wider range of social media platform integrations is available, including less common options.Read more
SimplifiedBetter for content creation and general marketing tasks. Offers AI-powered tools for various marketing needs beyond social media management. A broader tool, not specialized in social media analytics like Iconosquare.Read more
Iconosquare FAQ
What is Iconosquare and what does Iconosquare do?
Iconosquare is a social media management platform that helps businesses track performance, schedule posts, and improve their social media strategy. It offers in-depth analytics, competitor analysis, and AI-powered content suggestions for platforms like Instagram, Facebook, and Twitter. Iconosquare is praised for its intuitive interface and comprehensive reporting.
How does Iconosquare integrate with other tools?
Iconosquare integrates with major social media platforms like Instagram, Facebook, and Twitter for seamless data import and posting. It also offers team collaboration tools to streamline workflows. There is no information available about integrations with other tools.
What the main competitors of Iconosquare?
Top alternatives to Iconosquare include Sprout Social, Hootsuite, and Fanpage Karma. These platforms offer similar features such as analytics, scheduling, and competitor analysis. SOCi focuses on multi-location businesses, while Sprinklr and Post Planner cater to different market segments.
Is Iconosquare legit?
Yes, Iconosquare is a legitimate social media management tool. It's used by thousands of businesses for analytics, reporting, and scheduling. While some users report occasional bugs and data inconsistencies, many praise its user-friendly interface and comprehensive features. Consider exploring alternatives like Sprout Social or Hootsuite if those concerns are critical for your needs.
How much does Iconosquare cost?
Iconosquare's pricing starts at 33€/month for the Launch plan, 69€/month for Scale, and 116€/month for Excel. A custom-priced Agency plan is also available. They offer a free trial and discounts for annual billing. Additional users can be added to some plans for 19€/month.
Is Iconosquare customer service good?
Customers praise Iconosquare's helpful and responsive customer support team. Users mention quick responses and personalized assistance with their issues. One customer specifically highlighted a positive experience during the cancellation process.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.