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Iconosquare

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Company health

Employee growth
18% increase in the last year
Web traffic
16% decrease in the last quarter

Ratings

G2
4.5/5
(128)

Iconosquare description

Iconosquare is a social media management tool that helps businesses understand their social media performance and improve their strategy. It offers in-depth analytics for platforms like Instagram, Facebook, and Twitter, allowing you to track metrics, generate reports, and schedule posts. Iconosquare also features competitor analysis, team collaboration tools, and AI-powered content inspiration. Used by thousands of businesses worldwide, it’s a comprehensive solution for managing and maximizing your social media presence.


Who is Iconosquare best for

Iconosquare is a comprehensive social media management tool known for its in-depth analytics and efficient scheduling. We find it particularly beneficial for marketers and agencies managing multiple accounts. Users appreciate the AI-powered content suggestions, comprehensive analytics, and user-friendly interface. Keep in mind that some users have reported occasional auto-posting issues and data inconsistencies, so it's worth keeping an eye on those aspects.

  • Best for medium-sized businesses (101-1000 employees). Good for smaller and larger companies looking to streamline social media.

  • Great for marketing/advertising. We find it's helpful for any business wanting to boost their social media strategy.


Iconosquare features

Supported

Advanced analytics & reporting: Iconosquare offers advanced analytics and reporting capabilities. It allows users to track their performance and create reports with actionable insights.

Supported

Post scheduling: Iconosquare provides post scheduling features, enabling users to stay organized and schedule content ahead of time.

Supported

Collaboration tools: Iconosquare offers collaboration tools, allowing users to simplify their workflow and collaborate seamlessly with colleagues or clients.

Supported

AI Inspiration: Iconosquare provides AI-powered tools to come up with fresh, new ideas for engaging content, saving time on brainstorming.

Supported

Social Media Analytics: Iconosquare's core functionality includes robust analytics to track, analyze, and optimize social media performance, offering data-driven insights for improved strategy.

Supported

Reporting: Iconosquare provides reporting tools to export social media insights, making it easy to share performance data with stakeholders and clients.

Supported

Social Media Scheduling: Iconosquare provides social media scheduling to efficiently plan and schedule posts across various social media platforms, saving time and ensuring consistent content delivery.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Customer Service

Strongly positive
+1

Ease of Use

Strongly positive
+1

Reliability and Performance

Neutral
+0

Iconosquare reviews

We've summarised 131 Iconosquare reviews (Iconosquare TrustPilot reviews and Iconosquare G2 reviews) and summarised the main points below.

Pros of Iconosquare
  • Comprehensive and intuitive analytics and reporting features.
  • User-friendly interface, easy to navigate and understand.
  • AI-powered content suggestions that require minimal editing.
  • Efficient scheduling and post planning tools, saving time and effort.
  • Excellent and responsive customer support.
Cons of Iconosquare
  • Difficulty adding new accounts, despite having admin access.
  • Occasional auto-posting bugs and failures, requiring manual intervention.
  • Limited functionality for story and Reel posting (no audio, links, or text overlay).
  • Inability to easily select specific metrics for analysis in CSV exports.
  • Inconsistent data accuracy, with metrics occasionally differing from Instagram/Facebook’s native platforms.

Iconosquare pricing

The commentary is based on 7 reviews from Iconosquare G2 reviews.

We find that Iconosquare's pricing is generally considered expensive, especially for smaller businesses. However, many users feel the price is justified by the value and extensive features offered. Some even consider it inexpensive compared to competitors.

See the Iconosquare pricing page.

  • Iconosquare has a free plan.

  • Iconosquare has a free trial.

Launch
33 € /month

Ideal for beginners looking to boost their brand awareness and get started on social media. Includes 1 user, 5-10 social profiles, standard analytics & reports, unlimited post scheduling, best time to post suggestions, customizable analytics dashboards, AI caption-writing & content ideation tools, and 1 year of data retention & history.

Scale
69 € /month

Designed for growing brands that want to expand their social media presence and analyze results. Includes 3 users, 5-30 social profiles, management of 1 social profile group, campaign tracking & reporting, promoted posts analytics, content approval workflows for team collaboration, hashtags & Mentions tracking, competitor benchmarking & reporting, and 2 years of data retention & history.

Excel
116 € /month

Perfect for enterprises aiming to streamline and maximize impact across multiple social channels. Includes 6 users, 5 to unlimited social profiles, management of 5 social profile groups, customized reporting, white-label reporting, API Access, personalized onboarding, dedicated CSM & ongoing training, and unlimited data retention.

Agency
Custom

Introducing our custom plan designed for agency users. Perfect for larger teams looking to streamline their workflows and leverage collaborative tools to manage multiple clients efficiently. Includes unlimited users, 5- unlimited social profiles, management of an unlimited number of profile groups for simplified management of different clients, Excel plan features, plus: Partner program membership, and content approval workflows for client collaboration.


Iconosquare alternatives

  • Logo of Reachhub
    Reachhub
    Manage social media, track results, and boost your impact.
    Read more
  • Logo of Agorapulse
    Agorapulse
    Social media management made easy: schedule, monitor, and report.
    Read more
  • Logo of metricool
    iconosquare vs metricool
    Plan, analyze and grow your social media presence.
    Read more
  • Logo of Buffer
    Buffer
    Plan and schedule social media posts, analyze performance, and engage your audience.
    Read more
  • Logo of Hootsuite
    Hootsuite
    Manage all your social media in one place, easily.
    Read more
  • Logo of mLabs
    mLabs
    Social media management, scheduling, analytics, and competitor insights.
    Read more

Iconosquare FAQ

  • What is Iconosquare and what does Iconosquare do?

    Iconosquare is a social media management platform that helps businesses track their performance, schedule posts, and improve their social media strategy. We find that its analytics, reporting, and team collaboration tools are especially valuable for marketing teams. It supports Instagram, Facebook, and Twitter.

  • How does Iconosquare integrate with other tools?

    We find that Iconosquare primarily focuses on in-house integrations between its own features for a seamless user experience. There's no information available concerning direct integrations with other third-party tools.

  • What the main competitors of Iconosquare?

    We find that Iconosquare's main competitors are Metricool, Fanpage Karma, Statusbrew, mLabs, Social Champ, and eClincher. They offer similar features for social media management, analytics, and scheduling.

  • Is Iconosquare legit?

    Yes, Iconosquare is a legitimate social media management tool. We find that users appreciate its comprehensive analytics and user-friendly interface. However, some have reported issues with reliability and bugs. Overall, it's a solid option with a few drawbacks to consider.

  • How much does Iconosquare cost?

    Iconosquare's pricing starts at 33€/month for the Launch plan, 69€/month for the Scale plan, and 116€/month for the Excel plan. Agencies can contact Iconosquare for custom pricing. They also offer a free plan and a 14-day free trial.

  • Is Iconosquare customer service good?

    We find that Iconosquare's customer service is generally viewed positively. Users mention helpful and responsive support staff, quick responses, and efficient problem-solving. While some users experienced issues, the customer service team was often cited as helpful in resolving them.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.