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Sift description
Sift is a fraud detection and prevention software that uses artificial intelligence to help businesses protect themselves from online fraud. It analyzes huge amounts of data to identify and block fraudulent transactions, account takeovers, and other risky activities. Sift is designed for companies of all sizes and is used by businesses in various industries, particularly in e-commerce and online marketplaces. Sift's strength lies in its sophisticated AI and machine learning technology, which helps businesses reduce fraud losses, improve accuracy in identifying fraudulent activity, and streamline their fraud prevention operations.
What companies are using Sift?
Who is Sift best for
Sift is a fraud detection and prevention platform leveraging AI to protect businesses from online fraud. Sift analyzes data to identify fraudulent transactions and account takeovers. Users love the automated review process and real-time detection but dislike the pricing for smaller businesses and occasional IP inaccuracies. Best for online businesses needing robust fraud protection.
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Best fit for small to medium-sized businesses (SMBs) and enterprises.
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Ideal for e-commerce, finance, and online marketplaces.
Sift features
| Supported Sift provides real-time transaction monitoring to detect fraudulent activities. |
| Supported Sift uses a global data network to improve fraud detection accuracy. |
| Supported Sift uses AI and machine learning to detect and prevent fraud. |
| Supported Sift offers specialized tools and strategies to detect and prevent subscription fraud, protecting businesses from revenue loss. |
| Supported Sift uses AI and machine learning to reduce false declines and improve customer experience. |
| Supported Sift provides real-time fraud detection using machine learning and a vast data network. |
Sift reviews
We've summarised 391 Sift reviews (Sift Capterra reviews and Sift G2 reviews) and summarised the main points below.
- Helpful customer support.
- Automates manual review processes.
- Real-time fraud detection.
- Adapts to emerging fraud trends.
- Provides advanced data analytics.
- IP location accuracy is sometimes unreliable.
- Pricing can be prohibitive for small businesses.
- Requires extensive training and resources.
- Data collection practices raise privacy concerns.
- Over-reliance on automation may lead to missed fraudulent activity.
Sift alternatives
SEON. Fraud FightersBetter for smaller businesses. Has easier implementation and use. Grows much faster than Sift, a notable Sift competitor and alternative. More transparent pricing. Users highlight the intuitive interface and responsive customer support.Read more
RiskifiedMore focused on e-commerce. Has broader industry applicability. Is growing faster. Higher rated on Glassdoor. Users appreciate the chargeback guarantee and seamless integrations.Read more
KountMore positive pricing sentiment. Has easier to use interface and better customer service. A Sift competitor and alternative.Read more
LexisNexis Intelligent InvestigatorBetter for due diligence and background checks. A Sift alternative geared towards enterprise clients, especially in financial services. More focus on investigations and identity verification. Negative pricing sentiment.Read more
sift vs SardineMore focused on financial crime prevention for banks and fintechs. Caters to smaller companies and has less enterprise focus. Growing faster than Sift.Read more
Sift FAQ
What is Sift and what does Sift do?
Sift is a fraud prevention platform employing AI to help businesses combat online fraud. It analyzes data to identify and block fraudulent transactions, account takeovers, and other high-risk activities, reducing fraud losses and improving accuracy. Sift is suitable for various industries, especially e-commerce.
How does Sift integrate with other tools?
Sift integrates with various platforms through its API, webhooks, and pre-built integrations with popular tools like Shopify and Salesforce. This allows businesses to seamlessly incorporate Sift's fraud prevention capabilities into their existing workflows.
What the main competitors of Sift?
Sift's main competitors include SEON. Fraud Fighters, Riskified, Kount, LexisNexis Intelligent Investigator, and Sardine. These alternatives offer similar fraud detection and prevention capabilities, often specializing in specific areas like e-commerce or financial services.
Is Sift legit?
Yes, Sift is a legitimate fraud detection and prevention software. It uses AI to identify and block fraudulent transactions, and is trusted by various businesses, especially in e-commerce. While some users mention concerns about pricing and occasional inaccuracies, many praise its real-time detection and helpful customer support.
How much does Sift cost?
Sift doesn't publicly disclose pricing. Contact their sales team to obtain custom pricing based on your specific needs and determine if Sift is worth the investment for your business.
Is Sift customer service good?
Sift's customer service receives mixed reviews. While some users praise the helpful and knowledgeable support team, others express frustration with slow response times and limited personalized assistance. Several reviewers mention easy implementation and useful features, but others note the platform can be complex and occasionally buggy.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.