Sift vs Sardine

by Gralio Feb 12, 2025

Sift and Sardine are both fraud prevention platforms, but they cater to different needs. Sift offers a broader approach to fraud detection across various industries, backed by substantial user reviews. Sardine specializes in financial crime prevention, emphasizing speed and user-friendliness.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 408 reviews and 50 websites, saving 2 hours, 41 minutes of reading.

Sift

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Sardine

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About

Sift is a fraud detection and prevention software that uses artificial intelligence to help businesses protect themselves from online fraud. It analyzes huge amounts of data to identify and block fraudulent transactions, account takeovers, and other risky activities. Sift is designed for companies of all sizes and is used by businesses in various industries, particularly in e-commerce and online marketplaces. Sift's strength lies in its sophisticated AI and machine learning technology, which helps businesses reduce fraud losses, improve accuracy in identifying fraudulent activity, and streamline their fraud prevention operations.

Sardine is a fraud prevention platform used by banks and businesses to detect and prevent financial crime. It analyzes customer behavior, device information, and transaction details to identify suspicious activity and assess risk. Sardine offers a range of features including identity verification, payment fraud detection, and anti-money laundering tools. Their system helps businesses reduce fraud losses, improve compliance, and streamline risk management.

Summary

Main difference

Sift offers broader industry coverage and more detailed user feedback, making it suitable for businesses seeking established solutions with proven results. Sardine focuses on financial crime prevention with a streamlined user interface, potentially appealing to financial institutions prioritizing ease of use and faster verification times.

Relative strengths of Sift (compared to Sardine)

Wider industry applicability (e-commerce, retail, software).
Extensive user reviews and feedback on platforms like G2 and Capterra.
Detailed pricing information available.

Relative weaknesses of Sift (compared to Sardine)

Limited focus on financial crime compared to Sardine.
Less emphasis on user interface simplicity.
Negative sentiment regarding pricing.

What companies are using Sift and Sardine?

No data

Who should use Sift VS. Sardine

Sift is a fraud detection and prevention platform leveraging AI to protect businesses from online threats. Users praise its real-time detection and automated reviews, but some find the pricing challenging and IP location accuracy unreliable. Sift is best for online businesses needing robust fraud protection.

Sardine is a fraud prevention platform specializing in real-time transaction monitoring and risk assessment. Businesses use Sardine to reduce fraud losses and improve compliance. It offers features like identity verification, payment fraud detection, and anti-money laundering tools, using machine learning and device fingerprinting. Sardine helps streamline risk management and is best for small and medium-sized companies.

Best fit for small to medium-sized businesses.
Ideal for e-commerce, finance, and online marketplaces.

Best for small to mid-sized companies.
Suitable for various industries, but no specific industry fit identified.

Sift and Sardine features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Real-time monitoring

Supported

Sift provides real-time transaction monitoring to detect fraudulent activities.

Supported

Sardine provides real-time transaction monitoring to detect and prevent fraudulent activities.
Device fingerprinting

Supported

Sift offers device fingerprinting to identify and track devices, aiding fraud detection.

Supported

Sardine uses device fingerprinting to detect fraudulent behavior.
Machine learning models

Supported

Sift uses machine learning models to detect and prevent fraud.

Supported

Sardine uses machine learning models for fraud detection and prevention.
User-friendly interface

Unknown

Sift's user interface is not described in detail.

Supported

Sardine has a user-friendly interface, especially its updated dashboard.
Risk scoring

Partially supported

Sift primarily focuses on fraud detection risk scoring, not general transaction risk in KYC.

Supported

Sardine assigns risk scores to transactions using device intelligence, behavioral biometrics, and machine learning.

Qualities

Value and Pricing Transparency

-0.4

Rather negative sentiment

No data
Customer Service

+0.52

Rather positive sentiment

No data
Ease of Use

+0.72

Strongly positive sentiment

No data
Reliability and Performance

+0.49

Rather positive sentiment

No data
Ease of Implementation

+0.1

Neutral sentiment

No data
Scalability

-0.6

Rather negative sentiment

No data

Sift and Sardine Pricing

No data

User sentiment

Rather negative

-0.4

We couldn't find a pricing page for Sift.

No data

We couldn't find a pricing page for Sardine.

Sift and Sardine review insights

404 reviews analysed from and

Users love

Helpful customer support.
Automates manual review processes.
Real-time fraud detection.
Adapts to emerging fraud trends.
Provides advanced data analytics.

No data

Users dislike

IP location accuracy is sometimes unreliable.
Pricing can be prohibitive for small businesses.
Requires extensive training and resources.
Data collection practices raise privacy concerns.
Over-reliance on automation may lead to missed fraudulent activity.

No data

Sift and Sardine Ratings

G2

4.6/5

(390)
Capterra

4.5/5

(15)
Glassdoor

3.5/5

(133)

G2

4.9/5

(23)
Glassdoor

4.6/5

(8)

Company health

Employee growth

6% decrease in the last year

14% increase in the last year

Web traffic

6% increase in the last quarter

8% increase in the last quarter

Financing

November 2021 - $157M

June 2022 - $76M

How do Sift and Sardine differ in handling real-time transaction monitoring?

Both Sift and Sardine offer real-time transaction monitoring powered by machine learning. While both aim to detect fraudulent activities as they occur, they differ in their target audience. Sift focuses on various industries, particularly e-commerce and online marketplaces, while Sardine emphasizes financial institutions and businesses involved in preventing financial crime. This suggests that Sardine's real-time monitoring may be more specialized for financial transactions, while Sift's might have broader application across different transaction types.

Which product, Sift or Sardine, best suits a rapidly scaling e-commerce business?

Sift is better suited for a rapidly scaling e-commerce business. While both Sift and Sardine offer fraud prevention, Sift has a stronger track record in e-commerce, demonstrated by its customer base and G2 reviews. Sift's negative scalability score is concerning, but its established presence in the e-commerce market, combined with features like real-time monitoring and machine learning, makes it a more suitable choice compared to Sardine, for which e-commerce industry information is lacking.

What are the advantages of Sift?

Sift offers broader industry coverage, particularly in e-commerce and retail, compared to Sardine's limited industry data. Sift demonstrates significantly more user reviews across multiple platforms, indicating greater market presence and user feedback. Furthermore, Sift boasts specific user-loved features like helpful customer support and automated review processes, while Sardine lacks this specific user feedback data. Sift's ease of use is also rated higher than Sardine's.

What are the disadvantages of Sift?

Sift's pricing can be a barrier for smaller businesses, and its implementation can be resource-intensive, requiring extensive training. Some users have reported issues with IP location accuracy, and there are concerns about data privacy related to the platform's extensive data collection practices. Over-reliance on automation can also lead to missed fraudulent activity. Finally, Sift's scalability has received negative feedback.

Alternatives to Sift and Sardine

IBM Security Verify

IBM Security Verify is a comprehensive identity and access management solution designed for businesses of all sizes. It provides a single platform for managing both employee and customer identities, offering features like single sign-on, multi-factor authentication, and passwordless login. IBM Security Verify helps organizations strengthen their security posture by enabling secure access to applications and data, whether in the cloud or on-premises. It also simplifies user management with automated provisioning and self-service password reset. Notably, IBM utilizes Security Verify for its own internal operations, demonstrating its scalability and reliability.

JumpCloud

JumpCloud is a comprehensive platform designed to simplify IT for mid-sized companies. It allows you to manage users, devices, and access to company systems and applications all in one place. This includes features like single sign-on, password management, and remote device management. JumpCloud focuses on providing a secure and streamlined IT experience, helping your employees work efficiently from anywhere while keeping your company data safe.

Veri-id

Veri-ID is a fraud detection software that uses artificial intelligence and rules to identify and stop fraudulent activities. It helps businesses protect themselves from online fraud, account takeovers, and automated attacks. Veri-ID analyzes user behavior, transaction patterns, and other data points to assess risk and prevent unauthorized access. It is suitable for companies in industries like banking, e-commerce, and finance that require strong security measures.

NICE Actimize Xceed

NICE Actimize Xceed is a fraud prevention software designed for large financial institutions. It helps prevent financial crime by analyzing transactions and customer behavior in real-time to identify and stop suspicious activity. This allows businesses to respond to threats quickly and proactively protect their customers and their reputation. NICE Actimize Xceed stands out for its comprehensive approach to fraud prevention, incorporating advanced analytics and artificial intelligence.

Rippling

Rippling is a comprehensive employee management platform designed for businesses of all sizes. It streamlines and automates various HR, IT, and finance processes, including payroll, benefits, device management, and expense tracking. By centralizing these functions, Rippling aims to simplify employee lifecycle management, reduce administrative burden, and improve operational efficiency for businesses. The platform is particularly valuable for companies with global operations, offering localized solutions for international payroll, benefits, and compliance.

SEON. Fraud Fighters

SEON. Fraud Fighters is a fraud detection and prevention platform designed for businesses of all sizes and industries. It helps companies prevent fraud in real-time by analyzing user behavior, digital footprints, and transaction patterns. It uses machine learning to identify and stop fraudulent activities, such as account takeovers, fake accounts, and bonus abuse. SEON. Fraud Fighters offers a range of features, including real-time transaction monitoring, digital footprint analysis, and a codeless rule builder for customized risk management. The platform aims to be transparent, so businesses understand why suspicious activities are flagged.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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