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SAP Customer Data Solutions description
SAP Customer Data Solutions helps businesses of all sizes create a single view of their customers. This allows businesses to improve customer interactions, personalize experiences, and increase customer satisfaction. SAP Customer Data Solutions offers tools for managing customer data, understanding customer behavior, and engaging with customers across multiple channels. Their solutions aim to drive sales, improve marketing effectiveness, and boost customer loyalty.
Who is SAP Customer Data Solutions best for
SAP Customer Data Solutions empowers businesses to create a single view of their customers, enabling personalized experiences and improved satisfaction. Users praise its real-time data processing and holistic view of customer data, but some find the integration with non-SAP products challenging and the cost high. Best suited for companies looking to enhance customer relationships through data-driven insights, particularly in industries like finance and healthcare.
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Ideal for small, mid-sized, and large businesses.
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Strong fit for Finance, Healthcare, Manufacturing, Media, and Software industries.
SAP Customer Data Solutions features
| Supported SAP offers loyalty program management through its CX suite, including Emarsys and a new solution launching in 2025. |
| Supported SAP Customer Data Cloud consolidates data into unified customer profiles, including demographics, purchase history, preferences, and engagement patterns. |
| Supported SAP Customer Data Cloud, including Marketing Cloud and Emarsys, automates marketing campaigns based on customer behavior. |
We evaluate the sentiment that users express about non-functional aspects of the software
Ease of Implementation
SAP Customer Data Solutions reviews
- Real-time data processing and analysis capabilities.
- Provides a holistic view of customer data.
- Robust security and compliance features.
- Streamlines customer onboarding process.
- Enables personalized customer experiences.
- Difficult integration with non-SAP products.
- High cost, especially compared to competitors.
- Complex setup and initial configuration.
- Steep learning curve for new users.
- Limited customization for specific business needs.
SAP Customer Data Solutions pricing
The commentary is based on 19 reviews from SAP Customer Data Solutions G2 reviews.
Reviews consistently mention the high cost of SAP Customer Data Solutions, particularly compared to competitors. Implementation complexity and cost are also common concerns. Some users note difficulty with setup and configuration adding to the overall expense.
Users sentiment
SAP Customer Data Solutions alternatives
Microsoft Power PlatformBetter for smaller companies needing easier implementation and greater usability. Stronger Microsoft ecosystem integration. More momentum as a SAP Customer Data Solutions alternative.Read more
Microsoft 365 E5 ComplianceBetter for compliance and data protection. More suitable for regulated industries. Easier to use, but implementation can be more challenging. Pricing is considered less favorable. Has more momentum.Read more
ComplianceMore suitable for compliance management and risk mitigation. Easier to use, but harder to implement and less scalable. Pricing is seen as less favorable.Read more
SAP Customer Data PlatformBetter for mid-size and large companies. Provides streamlined integration with other SAP systems. Offers import/export segment functionality.Read more
Microsoft Azure DevOpsBetter for software development teams. Easier implementation and better ease of use. More integrations with Microsoft products. Negative pricing sentiment. Growing faster.Read more
Oracle Internet of Things (IoT) ApplicationsMore suitable for connecting and managing IoT devices. Geared towards improving efficiency and reducing costs through real-time data analysis from connected devices. Has more momentum.Read more
SAP Customer Data Solutions FAQ
What is SAP Customer Data Solutions and what does SAP Customer Data Solutions do?
SAP Customer Data Solutions empowers businesses to create a unified view of their customers. It offers tools for data management, analysis, and personalized engagement across channels. This solution aims to improve customer experiences, boost loyalty, and drive sales. It is ideal for businesses seeking data-driven customer relationship management.
How does SAP Customer Data Solutions integrate with other tools?
SAP Customer Data Solutions integrates with other SAP and non-SAP systems, though users report difficulties with non-SAP integrations. It offers APIs and pre-built connectors for data exchange and process automation. However, successful integration often requires technical expertise and careful planning.
What the main competitors of SAP Customer Data Solutions?
Top alternatives to SAP Customer Data Solutions include Microsoft Power Platform, Microsoft 365 E5 Compliance, and SAP Customer Data Platform. These competitors offer similar functionalities, such as customer data unification, analytics, and personalized marketing capabilities. Other options to consider are Oracle IoT Applications and Microsoft Azure DevOps, depending on your specific business needs.
Is SAP Customer Data Solutions legit?
Yes, SAP Customer Data Solutions is a legitimate product offered by SAP. It's a safe and reliable solution designed to help businesses manage and leverage customer data. It offers robust security features, though some users find it complex and expensive.
How much does SAP Customer Data Solutions cost?
I cannot find pricing details for SAP Customer Data Solutions. Contact an SAP representative for product pricing and to determine if the product is worth the investment for your business.
Is SAP Customer Data Solutions customer service good?
Customer service reviews for SAP Customer Data Solutions are mixed. While some users praise the helpful and knowledgeable support team, others mention difficulty with integration and a steep learning curve requiring additional assistance. Some also note the high cost of services.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.