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Customer Intelligence description
Customer Intelligence software helps you understand your customers better. It offers tools to analyze customer data, predict their behavior, and personalize their experience. This helps businesses of all sizes across all industries improve customer relationships, increase sales, and make better business decisions. Customer Intelligence software stands out by providing a comprehensive view of your customers, going beyond basic demographics to offer actionable insights.
Who is Customer Intelligence best for
SAS Customer Intelligence 360 is a powerful tool to transform customer data into actionable insights. Ideal for large to medium businesses in data-driven sectors seeking advanced analytics and AI solutions to automate marketing campaigns and personalize outreach. However, some users find the pricing to be complex.
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Not suitable for any company size.
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Not suitable for any industry.
Customer Intelligence features
| Supported SAS Customer Intelligence 360 automates marketing campaigns based on customer data, behavior, and preferences. |
| Supported SAS Customer Intelligence 360 supports personalized outreach based on customer profiles and interests. |
| Supported SAS Customer Intelligence 360 supports advanced segmentation with AI and diverse data integration. |
| Supported SAS Customer Intelligence 360 provides unified customer profiles, including demographics, purchase history, and engagement. |
| Supported SAS Customer Intelligence 360 transforms raw data into actionable insights using advanced analytics, visualizations, and real-time decisioning. |
| Supported SAS Customer Intelligence 360 supports customer lifecycle management by enabling personalized customer journeys and real-time engagement. |
Customer Intelligence pricing
The commentary is based on 5 reviews from Customer Intelligence G2 reviews.
Customer Intelligence offers valuable real-time insights and automation capabilities for enhanced marketing efforts. However, reviews suggest pricing and maintenance costs may be substantial, particularly for smaller organizations, and the platform's complexity requires technical expertise.
See the Customer Intelligence pricing page.
Customer Intelligence alternatives
Microsoft Power PlatformBetter fit for mid-sized companies needing automation and custom app development with little coding. Focuses on user-friendliness and has broader industry application in areas like healthcare, consumer goods, and manufacturing. Has grown faster in website traffic but slower in employee growth. Users praise the seamless Microsoft integration and data visualization, but find DAX queries complex and note occasional instability.Read more
Verint Voice of the CustomerBetter for mid-sized to large businesses focused on customer experience. G2 reviewers praise its ease of use and customer support. However, some users mention limitations in reporting flexibility and backend speed.Read more
ComplianceBetter for risk management and regulatory compliance. Focuses on data privacy, security, and financial reporting.Read more
Microsoft 365 E5 ComplianceBetter for compliance and data governance in regulated industries. Grows faster and has strong user reviews on privacy controls and compliance features. However, users dislike the complex HIPAA setup and integrations with non-Microsoft tools.Read more
Solarwinds Network ManagementBetter for network monitoring and management. More suitable for companies with complex IT infrastructure. Primarily serves IT teams. Negative pricing sentiment.Read more
Customer Intelligence FAQ
What is Customer Intelligence and what does Customer Intelligence do?
Customer Intelligence software analyzes customer data to predict behavior and personalize experiences. It helps businesses improve customer relationships, increase sales, and enhance decision-making by providing a comprehensive view of customers beyond basic demographics, offering actionable insights.
How does Customer Intelligence integrate with other tools?
SAS Customer Intelligence 360 integrates with various data sources and marketing automation tools. It connects with web analytics, CRM systems, and other platforms to provide a unified customer view. This facilitates personalized campaigns and targeted outreach based on comprehensive customer data.
What the main competitors of Customer Intelligence?
Alternatives to Customer Intelligence include Microsoft Power Platform, Verint Voice of the Customer, and Customer Analytics software. These competitors offer similar functionalities, such as customer data analysis, personalized outreach, and actionable insights. They cater to various business sizes and industries seeking improved customer understanding and engagement.
Is Customer Intelligence legit?
Customer Intelligence software is a legitimate tool designed to help businesses understand and engage with their customers more effectively. It offers features like advanced segmentation and personalized outreach to improve customer relationships and drive sales.
How much does Customer Intelligence cost?
I couldn't find pricing details for Customer Intelligence. For the most current pricing information, it's best to contact Customer Intelligence directly or visit their website.
Is Customer Intelligence customer service good?
Customer reviews on Customer Intelligence are mixed. While some appreciate its ability to provide real-time data and enhance marketing automation, others find the platform complex and difficult to navigate, especially for technical users.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.