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SAP Customer Data Platform description
SAP Customer Data Platform helps businesses unify their customer data into a single view. It offers tools for data collection, analysis, and segmentation, allowing companies to understand their customers better. This empowers personalized marketing, improved customer experiences, and data-driven decision-making. SAP Customer Data Platform is particularly beneficial for mid-sized to large companies aiming to leverage their data for business growth.
Who is SAP Customer Data Platform best for
SAP Customer Data Platform offers a centralized system for managing and analyzing customer data. Ideal for medium to large businesses, it empowers personalized marketing and data-driven decisions. Users praise its comprehensive data management and real-time insights but note a steep learning curve. While some users mention slow loading times with high data volumes, many appreciate its ability to create a holistic view of customer data, aiding in informed decision-making.
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Best fit for medium to large businesses.
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Suitable for businesses focused on leveraging customer data for growth.
SAP Customer Data Platform features
| Supported SAP Customer Data Platform supports data visualization for clear insights. |
| Supported SAP Customer Data Platform centralizes first-party data to provide a unified view of customer interactions. |
| Supported SAP Customer Data Platform supports advanced analytics, including uncovering hidden patterns. |
| Supported SAP Customer Data Platform supports contact segmentation based on various criteria, including activity indicators. |
| Supported SAP Customer Data Platform centralizes data management, creating a single source of truth. |
| Supported SAP CDP supports customer segmentation based on various attributes for targeted campaigns. |
SAP Customer Data Platform reviews
We've summarised 65 SAP Customer Data Platform reviews (SAP Customer Data Platform G2 reviews) and summarised the main points below.
- Provides a holistic view of customer data, aiding in informed decision-making.
- Helps build customer trust and reduce time to market for products.
- Seamless integration with other SAP systems, such as SAP S/4 HANA.
- Offers real-time customer insights and a comprehensive CDP solution.
- Enables personalized customer experiences through segmentation and tailored campaigns.
- User-friendly interface once accustomed to the system.
- Strong compliance with data privacy regulations.
- Robust data management capabilities, consolidating data from various sources.
- Excellent customer support and account management.
- Limited social media engagement options.
- High data volumes can lead to slow loading times for real-time dashboards.
- Some users have expressed concerns about customer data privacy.
- Limited analytics capabilities and a lack of automated dashboards.
- Steep learning curve for new users, particularly for those unfamiliar with SAP products.
- Complex integration with existing systems, requiring IT expertise and resources.
- High implementation and licensing costs, potentially prohibitive for some businesses.
- Occasional lag when changing filters, drilling down, or updating views in the analytics dashboards.
SAP Customer Data Platform pricing
The commentary is based on 15 reviews from SAP Customer Data Platform G2 reviews.
Reviews of SAP Customer Data Platform often cite cost as a primary concern, with some noting the high price of implementation, licensing, and maintenance. While users acknowledge the platform's robust features, they suggest it may be less suitable for smaller businesses with budget constraints.
SAP Customer Data Platform alternatives
SAP Customer Data SolutionsBetter fit for businesses of all sizes. Suitable for Healthcare, Wellness & Pharma, Finance, Banking & Insurance, Consumer Goods, Manufacturing, Education, Media & Entertainment, Software, IT & Telecommunications, and Marketing & Advertising. SAP Customer Data Solutions boasts more user reviews. Easier implementation is a concern for some users. API, SaaS, and B2B integrations are available. Some users find integration with non-SAP products challenging and the cost high.Read more
HubSpot Marketing HubBetter for inbound marketing and lead generation. Broader industry applicability. Has more momentum. More user reviews suggest ease of use but limited free functionality and contact pricing are drawbacks. A good SAP Customer Data Platform alternative.Read more
Brevo Transactional EmailBetter for transactional emails like order confirmations and password resets. Easier to use with a simpler interface. More affordable, with positive pricing sentiment and a free plan.Read more
ActiveCampaignBetter for smaller businesses. Has broader industry applicability. Offers workflow automation and drip campaigns. Growing faster than SAP Customer Data Platform. More integrations. Lower rating on Glassdoor. Users mention occasional glitches and slow loading times.Read more
SAP Customer Data Platform FAQ
What is SAP Customer Data Platform and what does SAP Customer Data Platform do?
SAP Customer Data Platform centralizes customer data, providing a unified view for businesses. It empowers personalized marketing, improved customer experiences, and data-driven decisions through data collection, analysis, and segmentation. It's ideal for mid-sized to large companies seeking data-driven growth.
How does SAP Customer Data Platform integrate with other tools?
SAP Customer Data Platform seamlessly integrates with other SAP systems, like SAP S/4 HANA, creating a unified ecosystem. However, integrating with existing, non-SAP systems can be complex, often requiring IT expertise and resources.
What the main competitors of SAP Customer Data Platform?
Top alternatives to SAP Customer Data Platform include HubSpot Marketing Hub, ActiveCampaign, and Mailchimp. These platforms offer similar functionalities such as data unification, customer segmentation, and personalized marketing capabilities, often at a more accessible price point. Some users also consider SAP Customer Data Solutions.
Is SAP Customer Data Platform legit?
Yes, SAP Customer Data Platform is a legitimate software. It's known for robust data management and a holistic view of customer data, enabling personalized experiences. However, some users find it complex and expensive.
How much does SAP Customer Data Platform cost?
I cannot find pricing information for SAP Customer Data Platform. Contact SAP directly to obtain specific pricing details for the product and if it is worth the investment for your business needs.
Is SAP Customer Data Platform customer service good?
Customer reviews on SAP Customer Data Platform's customer service are mixed. Some praise the helpful and responsive support team, especially during implementation. Others mention initial challenges navigating the platform's features and needing assistance from the customer success team. A few also note a preference for written documentation over how-to videos.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.