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PlaceIQ description
PlaceIQ, now owned by Precisely, provides location data and analysis to help businesses understand consumer behavior. Their tools let you build targeted audiences for advertising, measure marketing effectiveness, and gain insights from foot traffic patterns. This helps you reach the right customers, optimize ad spending, and make better decisions about store locations and inventory.
Who is PlaceIQ best for
PlaceIQ (now Precisely) gives businesses location data and analysis to understand consumer behavior. Use it to create targeted ads, measure marketing effectiveness, and get insights from foot traffic. PlaceIQ is best for enterprise marketing and data analytics teams.
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Best for enterprise businesses.
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Ideal for marketing and data analytics teams.
PlaceIQ features
| Supported PlaceIQ analyzes foot traffic patterns to provide insights into consumer movement. |
| Supported PlaceIQ supports geospatial analytics, including data analysis and visualization with geographic context. |
| Supported PlaceIQ dynamically groups customers based on various data dimensions for targeted marketing campaigns. |
| Supported PlaceIQ provides validated and structured location data for marketing and business applications. |
| Supported PlaceIQ offers extensive location datasets covering demographics, consumer spending, and traffic patterns. |
PlaceIQ alternatives
AziraBetter for understanding consumer behavior in physical locations, especially for larger enterprises in retail, hospitality, real estate, and travel. Offers real-time data updates and location-based advertising. However, it has higher costs and can be difficult to use.Read more
GeoIQBetter fit for smaller businesses. Has more momentum based on employee growth. Provides an interactive map-based platform for location data analysis and visualization. A strong PlaceIQ competitor and alternative.Read more
CARTOBetter suited for enterprise users. Offers stronger data processing and visualization features, especially for large datasets. Integrates with popular cloud platforms like Google BigQuery and Snowflake. More established, with slightly slower growth but higher ratings and positive user reviews. PlaceIQ alternative. CARTO competitor.Read more
inMarketBetter fit for medium-sized businesses focusing on mobile marketing. A strong PlaceIQ competitor for reaching consumers on their mobile devices.Read more
GroundTruth Ads ManagerBetter for small to mid-sized businesses. Focuses on mobile, desktop, and CTV advertising with a self-serve platform and pay-per-visit pricing. Has slower momentum.Read more
QualSightsBetter for gathering product usage insights using smart sensors and video feedback. Focuses on consumer goods and product improvement across all stages. A strong PlaceIQ competitor for in-depth customer understanding.Read more
PlaceIQ FAQ
What is PlaceIQ and what does PlaceIQ do?
PlaceIQ, now part of Precisely, offers location data and analytics solutions. It helps businesses understand consumer behavior, build targeted ad campaigns, measure marketing effectiveness, and optimize store locations based on foot traffic patterns.
How does PlaceIQ integrate with other tools?
PlaceIQ integrates with various data providers and marketing platforms to enhance its location intelligence capabilities. It allows data onboarding from various sources, enabling businesses to combine their own data with PlaceIQ's location data for a more comprehensive view. This facilitates deeper insights and more effective targeted advertising campaigns.
What the main competitors of PlaceIQ?
PlaceIQ's main competitors include Azira, GeoIQ, CARTO, and inMarket. These platforms offer similar location intelligence and marketing capabilities, enabling businesses to analyze consumer behavior, optimize ad campaigns, and make data-driven decisions. GroundTruth Ads Manager and QualSights also offer related services.
Is PlaceIQ legit?
PlaceIQ, now Precisely, offers legitimate location data and analytics software. It helps businesses understand consumer behavior, optimize ad campaigns, and improve decision-making. They are best suited for enterprise-level businesses seeking location-based insights.
How much does PlaceIQ cost?
PlaceIQ doesn't publicly disclose its pricing. Contact their sales team to obtain custom pricing based on your specific needs and data requirements. Consider factors like data volume and desired features to assess if PlaceIQ is worth the investment for your business.
Is PlaceIQ customer service good?
PlaceIQ's customer service receives mixed reviews. While some users find it helpful for their business needs, others express disappointment with its support, particularly when dealing with data inaccuracies. Some users find the customer support lacking and unhelpful when issues arise.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.