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CARTO description
CARTO is a cloud-based location intelligence software that helps businesses analyze and understand location data. It allows you to visualize data on maps, perform spatial analysis, and build location-based applications. CARTO is designed for businesses of all sizes and is used across various industries. What sets it apart is its ability to handle large datasets, connect with popular cloud platforms like Google BigQuery and Snowflake, and its user-friendly interface for creating interactive maps and dashboards.
Who is CARTO best for
CARTO is a robust location intelligence platform ideal for businesses needing to visualize and analyze location data. Users praise its intuitive interface, powerful data processing, and seamless integrations. However, some find the limited UI customization and documentation challenging. Best for small and enterprise businesses seeking advanced location intelligence solutions.
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Best fit for small and enterprise companies.
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Suitable for various industries needing location intelligence.
CARTO features
| Supported CARTO allows creating interactive maps with zoom, pan, and click exploration features. |
| Supported CARTO supports creating heat maps, charts, and graphs on maps using various tools and integrations. |
| Supported CARTO leverages cloud platforms via integration with cloud data warehouses for storage and sharing. |
| Supported CARTO supports performing statistical analysis on spatial data, including identifying clusters and outliers. |
| Supported CARTO offers various APIs, including Connections, Tokens, Maps, SQL, and Imports APIs, enabling data exchange and workflow automation. |
| Supported CARTO supports creating and displaying 2D maps through integrations and its core features. |
CARTO reviews
We've summarised 75 CARTO reviews (CARTO G2 reviews) and summarised the main points below.
- Intuitive and user-friendly interface for creating interactive maps and dashboards.
- Powerful data processing and visualization capabilities, especially for large datasets.
- Seamless integration with various data sources and cloud platforms.
- Excellent and responsive customer support.
- Constantly evolving and improving with regular updates and new features.
- Limited UI customization options, making it difficult to tailor the look and feel of maps and dashboards.
- Documentation can be challenging to navigate, leading to increased reliance on support tickets.
- Steep pricing model, especially for commercial licenses and additional features.
- Limitations on the number of layers can hinder complex visualizations.
CARTO pricing
The commentary is based on 5 reviews from CARTO G2 reviews.
CARTO offers a powerful platform with a user-friendly interface, but some users find the pricing structure, particularly the jump to a commercial license and data limits, to be a significant drawback. Others appreciate the free basemaps and university access.
See the CARTO pricing page.
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CARTO has a free trial.
CARTO alternatives
BatchGeoBetter fit for companies across numerous industries. Easier to use. A CARTO alternative and competitor with superior user ratings.Read more
MapideaBetter for enterprise companies. No-code platform, easier to use for non-technical users. Has more momentum currently. A CARTO alternative and competitor.Read more
ArcGIS EnterpriseBetter suited for larger enterprises. Has significantly more momentum in terms of website traffic and employee growth on LinkedIn. More reviews available. Negative pricing sentiment.Read more
ArcGIS OnlineBetter fit for enterprise companies and numerous industries. Has significantly more momentum based on website traffic and employee growth. More user reviews suggest it's easier to implement but has pricing transparency issues. More users dislike the cost and credit system. A strong ArcGIS and CARTO alternative.Read more
SigmaBetter fit for mid-sized companies in finance, ecommerce, real estate, software, education, and defense. Spreadsheet-like interface makes it a good CARTO alternative for non-technical users. Has significantly more momentum currently.Read more
Google Earth ProBetter for Education, Real Estate, Construction, Energy & Utilities, and Software/IT. Free to use. Easier to use but has performance issues. A CARTO alternative and competitor.Read more
CARTO FAQ
What is CARTO and what does CARTO do?
CARTO is a cloud-native location intelligence platform that allows businesses to visualize, analyze, and understand location data. It offers interactive maps, spatial analysis, and location-based application building. Connecting to popular cloud platforms, CARTO excels in handling large datasets.
How does CARTO integrate with other tools?
CARTO integrates with popular cloud platforms like Google BigQuery, Snowflake, and Amazon Redshift. It offers various APIs including Connections, Tokens, Maps, SQL, and Imports APIs, enabling data exchange and automated workflows. This allows for seamless data integration and analysis.
What the main competitors of CARTO?
CARTO competitors include BatchGeo, Mapidea, ArcGIS Enterprise, ArcGIS Online, and Sigma. These alternatives offer similar location intelligence and data visualization capabilities, catering to various business needs and technical expertise. Google Earth Pro, while not a direct competitor, also provides mapping and visualization tools.
Is CARTO legit?
Yes, CARTO is a legitimate and safe cloud-based location intelligence software. It's known for its user-friendly interface and ability to handle large datasets, making data visualization and spatial analysis accessible. CARTO integrates with popular cloud platforms and offers robust features for building location-based applications.
How much does CARTO cost?
CARTO offers a 14-day free trial but does not have a free plan. There are three paid enterprise plans available: Small, Medium, and Strategic. Product pricing information is not publicly available; a custom quote is required.
Is CARTO customer service good?
CARTO's customer service is generally viewed positively. Users highlight the responsive and helpful support team, praising their ability to resolve issues quickly and provide valuable assistance. While navigating the documentation can be challenging, the readily available support compensates for this.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.