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Azira description
Azira is a consumer insights platform used by marketers and operations teams. It provides location intelligence, allowing businesses to understand consumer behavior in physical locations. Azira offers tools for market research, competitive analysis, site selection, and targeted advertising. It serves industries like retail, hospitality, and real estate, primarily larger enterprises. The platform boasts a large dataset covering millions of places globally.
Who is Azira best for
Azira offers location intelligence for businesses to understand consumer behavior. Users praise its insightful location data and real-time updates enabling informed decisions. However, some find navigation difficult and data collection methods opaque. Best for large enterprises in retail, hospitality, real estate, and travel seeking consumer insights.
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Best fit for larger enterprises.
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Ideal for retail, hospitality, real estate, and travel & tourism.
Azira features
| Supported Azira analyzes foot traffic patterns, including identifying high-activity areas and comparing traffic across zones. |
| Supported Azira supports geospatial analytics, including spatial analysis and data visualization. |
| Supported Azira provides location insights reports with demographics and consumer behavior data, visualizations, and some traffic pattern analysis. |
| Supported Azira analyzes foot traffic data to provide insights into consumer movement patterns and footfall. |
Azira alternatives
CleverMapsBetter fit for smaller businesses. A CleverMaps alternative for users prioritizing data visualization and interactive maps. Has more momentum currently.Read more
Google Maps APIBetter for integrating maps directly into websites or apps. Suitable for a wider range of company sizes and industries. Users find it easier to use, due to familiarity with the Google Maps interface. More affordable for smaller businesses, though pricing can be complex.Read more
Google Earth EngineBetter for sustainability efforts and analysis of satellite imagery. A Google Earth Engine alternative for smaller businesses.Read more
SAP HANA CloudBetter for data warehousing and analytics. More suitable for enterprise companies in finance, IT, manufacturing, or professional services. Handles large data volumes better. Steeper learning curve and potentially higher cost. SAP HANA Cloud is a strong Azira competitor and alternative for the right customer.Read more
HERE Location ServicesBetter for logistics and navigation, with granular map data. Caters to a wider range of company sizes. A strong HERE Location Services alternative for mapping and location services.Read more
AdsquareBetter fit for medium-sized businesses focused on advertising campaign tracking and measurement. A strong Adsquare alternative for those prioritizing data privacy.Read more
Azira FAQ
What is Azira and what does Azira do?
Azira is a consumer insights platform specializing in location intelligence. It helps businesses understand consumer behavior in physical locations, enabling market research, competitive analysis, site selection, and targeted advertising. Azira is best suited for larger enterprises in retail, hospitality, and real estate.
How does Azira integrate with other tools?
Azira primarily focuses on providing location intelligence insights, and its integrations are not explicitly described. For broader data analysis or mapping functionalities, consider alternatives like CleverMaps or Google Maps API.
What the main competitors of Azira?
Azira's main competitors include CleverMaps, a location intelligence platform for businesses of all sizes, and Adsquare, focusing on location-based marketing campaigns. Other alternatives are Google Maps API and HERE Location Services, offering mapping and location data tools.
Is Azira legit?
Azira appears to be a legitimate platform, offering valuable location intelligence. User reviews highlight insightful data for understanding consumer behavior but note navigation difficulties and high costs. Consider exploring alternatives like CleverMaps or Google Maps API if these are concerns.
How much does Azira cost?
I couldn't find pricing details for Azira. For the most current pricing information, it's best to visit Azira's website or contact their sales team directly.
Is Azira customer service good?
Azira's customer service is a concern for some users. They report a lack of documentation and support, which adds to the difficulty of using the platform. This, combined with a complex interface, creates frustration for some customers.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.